Vue Entertainment has become the largest cinema circuit in Europe equipped with Sony 4K Digital Cinema Technology, following the completion of its multi-million pound roll-out. The final installation took place at the Vue cinema in Cardiff and completed the update of 650 screens across 69 UK & Ireland cinemas.
The completion heralds a new era for cinema exhibition and demonstrates Vue’s commitment to deliver the highest standards in cinema exhibition.
The new projection capabilities are being communicated to consumers under the Breatht4King Sony Digital Cinema 4K brand. The projectors enable films to be delivered in up to four times the number of pixels compared to a normal projector, with increased definition and brighter, more vivid colours, giving cinema lovers an experience they simply can’t get at home. They enable consumers to experience exceptional picture quality from every seat in the cinema, providing spectacular detail. For 3D films, Sony’s 4K projectors have an advanced dual-lens adaptor system displaying left and right eye images on the screen simultaneously delivering by far the most natural viewing experience available.
This transition from 35mm to 4K digital screens will enable Vue to offer greater choice to audiences, not only on the most talked about films but also on the expanding range of live and recorded 3D and 2D content.
Tim Richards, CEO, Vue Cinemas, said: “In partnership with Sony we are thrilled to be able to offer a superior viewing experience for our customers up and down the country. Our Breatht4King Sony Digital 4K Projectors allow cinema goers to experience all the action, suspense and drama at a new level, making the cinema experience even more immersive and memorable.”
David McIntosh, Senior Vice President, Sony Digital Cinema said: “Our partnership with Vue Cinemas has continued to grow over the years and it’s great to see the completion of the roll-out. As one of the most progressive cinema companies in the world, Vue clearly recognises the benefits of digitalisation and we are delighted that Sony 4K is going to play a key role in helping Vue offer its customers a revolutionised industry-leading movie-going experience.”