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Basingstoke, UK—Dec 3, 2013

Sony Launches SRX-R510P 4K Cinema Projector for Smaller Screens

Sony Digital Cinema today unveils a compellingly-priced addition to its market-leading 4K digital projector family.  The new SRX-R510P brings a true Sony 4K experience to cost-conscious independent cinema owners and smaller theatres with screens up to 10m wide. Versatile and easy to maintain, the next-generation projector shares the same compact body, integrated media block and optical engine as the acclaimed SRX-R515P projector.
At the heart of the SRX-R510P is Sony’s class-leading SXRD optical engine. Coupled with the projector’s premium-quality wide aperture lens, this achieves an impressive 9,000 lumen brightness, together with a remarkable contrast ratio of over 4000:1 for sparkling highlights and deep blacks – far in excess of DCI* specifications.
It’s illuminated by an array of four individually-replaceable HPM (High Pressure Mercury) lamps that provide ample light levels for smaller screens. Delivering remarkably consistent colour accuracy, this innovative multi-lamp array offers the additional benefits of fuss-free lamp replacement, low operating costs and a reduced risk of ‘dark screen’ outages in the event of single lamp failure.
Like all other projectors in the Sony 4K line-up, the SRX-R510P can be adapted in minutes for smooth, immersive 3D presentation by adding an easy-to-fit optional dual lens and filter pack.
The projector’s remarkably compact dimensions simplify installation in smaller booths where space is at a premium. Operation via the large 15-inch touch screen Graphical User Interface (GUI) is compatible with Sony’s Theatre Management System that simplifies projector set-up, content management and creation of a complete show schedule. Remote operation is also supported via a networked PC and web browser.
Playback options are broadened further with two standard HDMI inputs that allow projection of alternative content such as live video or Blu-ray Disc.
“Detail matters for every patron, and Sony 4K makes perfect commercial sense for every size of screen,” says David McIntosh, VP at Sony Digital Cinema Europe. “The extraordinary buzz that our groundbreaking SRX-515P has already generated in the market has made smaller theatres clamour for an economical 4K solution. The SRX-510P makes true 4K even more accessible – without compromising all-important picture quality that’s made Sony Digital Cinema the world-leading 4K choice for exhibitors worldwide.”
The SRX-R510P 4K digital cinema projector from Sony will be available in Europe from February 2014.
* Digital Cinema Initiatives, LLC (DCI) is a joint venture of Disney, Fox, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios. DCI's primary purpose is to establish and document voluntary specifications for an open architecture for digital cinema that ensures a uniform and high level of technical performance, reliability and quality control.
With over 15,000 systems in the market, Sony Digital Cinema 4K technology letsmoviegoers experience exceptional picture quality from every seat in the cinema – with spectacular detail, contrast and colouron any size of screen. Sony Digital Cinema 4K projection systemsgive audiences a more immersive, emotionally engaging visual experience you simply can't get at home – in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema.

It’s captured the imagination of audiences and industry alike, winning Hollywood’s commitment as underlined by 4K releases from studios such as Paramount, Warner Brothers, 20th Century Fox, and Sony Pictures. It has also won the support of Hollywood heavyweights like Christopher Nolan (“Dark Knight Rises”, “Inception”), David Fincher (“The Girl with a Dragon Tattoo”) and Harald Zwart (“Karate Kid”), who have all released recent blockbusters in the 4K format.

The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world’s biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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