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# Baird 1930

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Beverly Hills, CA—Aug 8, 2012

Hollywood Branding Turns to Microspace Communications to Power Entertainment Nation Theater Network

Hollywood Branding International announces a strategic alliance with Microspace Communications to create the new Entertainment Nation Theater Network, a division of Hollywood Branding.  Since 2001, Hollywood Branding has utilized movie theaters coast-to-coast for the deployment of marketing campaigns for national brands and federal agencies. 
 
In 2011, various production companies began inquiring about theatrical distribution of their entertainment content including live streaming of high-profile sporting events.  “We began setting up calls with theater circuits to better understand the needs of the theaters and how we could build a bridge from the content producers to the cinemas.  We spoke with over 50 circuits in a matter of a few weeks and learned the current state of theatrical distribution  offers many areas for improvement.  We wanted to work with the premiere satellite service and that is why we chose Microspace Communications. “ –Beverly Nation, President of Hollywood Branding.
 
Based on this new joint venture, the Entertainment Nation Theater Network will offer theater circuits the latest technology in satellite distribution including the capacity for live streaming events in 2D and 3D.
 
“The Entertainment Nation Theatre Network is a natural extension of the work Microspace has done in the motion-picture industry over the past 5 years.  As the reach of digital cinema continues to spread, Entertainment Nation will provide theatres with opportunities for programming and revenue that simply did not exist in the era of 35mm film, and we are thrilled to provide the delivery services and integration to help make these happen.” –Curt Tilly, Director of Digital Cinema, Microspace Communications.
 
Entertainment Nation will provide movie-goers new feature-length indie films and documentaries, concerts by A-list artists, and live streaming of high profile sporting events. In select theaters, the network will deliver Spanish language content from all over the globe.  New content categories currently being procured for theatrical distribution include educational and faith-based content, university classes,  and business seminars.
 
Based on the growing Entertainment Nation Theater Network, in combination with hundreds of movie theater circuits, the network delivers the largest footprint in the U.S. for 2D, 3D, and live streaming events.  The network is also the first to link movie theaters in the top 100 Hispanic zip codes for broadcasting Spanish language content.
 


About Microspace Communications: Microspace Communications Corporation (Microspace), a subsidiary of Capitol Broadcasting Company, is the leader in satellite services for digital cinema, business communications and digital signage. The company operates the largest global business satellite broadcasting network with nearly 250,000 remote links worldwide. With a 25-year heritage, Microspace's VELOCITY® satellite services power its digital cinema network along with private networks for Morgan Stanley, Abercrombie and Fitch, John Deere and many, many more. The VELOCITY service is available either as a dedicated solution or as an on-demand service, enabling customers to easily and affordably expand bandwidth as their needs change. Microspace headquarters are in the U.S. with a presence in Europe and Latin America. For more information, visit http://www.microspace.com. Microspace Communications Directory page

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More Microspace News:
Oct 21, 2013 Sony Digital Cinema Solutions Advances xMassif Content Exchange Platform

Jan 16, 2012 Sonic Equipment Company and Microspace Communications Corporation Join Forces to Bring Satellite Delivery Options to Independent Theatre Owners
Apr 5, 2011 Microspace Digital Cinema Movie Delivery via Satellite Drives Growth in Alternative and Live Content for 2011
Jan 11, 2011 Microspace Digital Cinema Selected by Emerging Pictures to Deliver 2010/2011 Multi-Event Ballet in Cinema Series
Jul 8, 2008 Microspace Digital Cinema Experiences 200% Growth in Less Than One Year
Mar 6, 2008 Microspace Delivers Mexico Premiere of Paramount Picture’s The Spiderwick Chronicles
Jan 14, 2008 Microspace Achieves Significant Digital Cinema Milestones in 2007 and Expects Continued Growth in 2008
Dec 3, 2007 Microspace Retains Michael O. Murphy to Assist Expansion of Digital Cinema into Mexico
Oct 17, 2007 Microspace Beams DreamWorks’ “The Heartbreak Kid” to Theaters Nationwide
Jun 25, 2007 Microspace Revolutionizes the Digital Cinema Experience by Delivering the North American Premiere of “TRANSFORMERS” via Satellite to 4,000 Viewers
Mar 13, 2007 Sony Selects Microspace to Deliver First 4K Digital Feature Via Satellite
Mar 12, 2007 Microspace Becomes First to Deliver a Motion Picture via Satellite to ShoWest
Mar 13, 2006 Microspace Communications Announces Letter of Intent with Paramount Pictures for Expanded Digital Cinema Pilot Program
Mar 10, 2006 Microspace Fetches Walt Disney’s The Shaggy Dog Via Satellite for Cinemark Theaters
Nov 7, 2005 Microspace Beams Chicken Little from the Sky to Theaters for Walt Disney Pictures
Sep 7, 2005 Microspace Retains Thom Velde to Strengthen Leadership in Digital Cinema
Oct 4, 2004 Microspace Digital Cinema Pilot Program Continues Successful Run with Satellite Delivery of DreamWorks’ Shark Tale
Aug 11, 2004 Microspace Extends Successful Digital Cinema Pilot Program with Delivery of DreamWorks’ Collateral
May 26, 2004 Microspace Completes Phase One of Digital Cinema Pilot Program By Delivering Shrek 2 Via Satellite
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