Chennai, India—Aug 23, 2005
World’s first cinema network featuring ‘movie on demand’ launched with Qube Digital Cinema System
Chennai, August 23, 2005 – For the first time in the history of Digital Cinema,
Movie-on-Demand has been introduced in a cinema network, designed, developed and
implemented by Real Image Media Technologies, Chennai, India as the partner to
Bartholomeu Digital Cinema, who conceived the basic framework for this network.
Represented by its marketing agents, Gigalink, in Portugal, Real Image won this
prestigious contract for the Qube platform against worldwide competition from
all major digital cinema server manufacturers on the strength of its end-to-end
capability to deliver a Digital Cinema Solution, as opposed to just a box
Entirely developed on its proprietary Qube Technology Platform, this
path-breaking capability is now available on the RedeCine Network currently
consisting of 20 cinema theatres located in Portugal and operated by the
Institute of Cinema and Multimedia (ICAM), under the Ministry of Culture. With
the networked Qube Digital Cinema System, these theatres can now use a web-based
interface to choose content for download from the central server for the
requisite period – the entire digital rights management including issuance of
licences and retrieval of play logs is automatically done by the system. The
moment a download has been authorised, the content download into the Qube Server
in the theatre commences via a dedicated data link. The cinemas can also choose
to play the movies with sub-titles (where available) in the language of their
The entire network is controlled through QubeCentral which is a web-based
digital cinema back-end operations management and reporting system that provides
movie-on-demand download scheduling and transparently and securely transmits
access control keys. The system can also be used to schedule commercials and
provides password-protected online access to as-run logs and the health status
of units in the field.
The Ministry of Culture, Portugal, expects to achieve the following goals with
the recently inaugurated RedeCine Network:
1. Make it easier to distribute and promote independent Portuguese and European
cinema by lowering distribution costs.
2. Promote investment in cinema theatres in the interior of the country, in
regions that are currently underdeveloped culturally.
3. Create a distribution platform for universities as well as young and upcoming
independent producers and directors.
4. Promote cultural exchange with other countries.
5. Promote and develop digital production.
Besides this network which intends to expand in Portugal to about 50 screens by
the end of the Calendar Year and to an eventual size of about a hundred screens
in Portugal, the Portuguese government sees the digital platform of RedeCine as
a way to connect the Portuguese institutes around the world and in this way
being able to easily distribute and promote Portuguese culture worldwide, namely
through Camoes Institute.
The existing work to promote the exchange of cultural initiatives among
Portuguese speaking countries will also gain from RedeCine as the government
plans to expand the network to the PALOP countries in 2006.
Real Image is in discussions with like-minded content provider
companies/individuals in India to evolve a similar system, suited to Indian
commercial practices in the Cinema domain, specifically targeting the multiplex
chains that are likely to be the major beneficiaries of such a facility.