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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.


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Vicksburg, Miss.—Nov 13, 2012

Wilcox Theatres Rejuvenates Community with Sony 4K Digital Cinema Projection

Local Theater Focuses on the Future of Family Entertainment with State-of-the-Art Technology Upgrade
David Wilcox knew he had to invest in the latest state-of-the-art projection technology to keep his movie theater operating for the future. That’s why the owner of Wilcox Theatres installed all-digital Sony 4K projection for each of the four screens at his Vicksburg, Miss., location.

But, to Wilcox, running a successful movie theater is about more than showing movies in the highest quality possible. It’s about making an investment in the local community, where residents often view the local theater as an entertainment hub and a destination. The local exhibitor is focused just as much on family as it is on first-run features.

“Our demographic is family-oriented, so we really emphasize PG-13 and PG movie offerings,” Wilcox said. “We also try to keep our ticket pricing modest to make it attractive enough for the community to be able to come out as a family and enjoy the latest movies.”

The new projection upgrade, which also includes 3D capabilities, comes just in time as several big holiday releases are hitting the theater in November, including “Twilight: Breaking Dawn – Part 2,” “Rise of the Guardians 3D,” and “Life of Pi.”

Wilcox and his team carefully researched all available projection options and elected to skip 2K offerings, choosing instead to “future-proof” their operations with 4K technology.

“This is the direction where everything is headed, and 4K clearly is the future of presentation quality,” he said.  “It was important for us to transition to the highest-quality digital to continue to bring the latest releases to the community, and to give our customers the best venue for enjoying movies.”

Wilcox leased and restored the theater in 2008. At the time, the theater had been closed for several years and the mall it was located in had lost many customers to the newer shopping developments in the Jackson, Miss., area. 

Wilcox worked closely with mall developer Mike Carlisle, whose “Shop Vicksburg” economic development program supports local businesses and entrepreneurs.

“Wilcox Theaters’ state-of-the-art technology upgrade is an important statement for our community,” Carlisle said. ”Vicksburg residents no longer have to drive 45 minutes to see the latest 3D movie or new release. We now have it available here, in the highest quality. Wilcox Theatres is integral to our community’s future development and growth, and we are very excited to have them as a partner.”

“Working with exhibitors like David Wilcox who have a clear vision of what they want to accomplish really gives Sony a chance to demonstrate our unique ability to develop customized solutions for independent theaters,” said Mike Houser, national account manager for Sony Electronics’ Digital Cinema Solutions group. “For example, our new low down payment lease program enables the smaller independent theatre owners to make an easier entry into digital technology, to offer the best viewing experience in 4K to their customers.”

Sony Digital Cinema Contacts:
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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Wilcox Theatres: Wilcox Theatres was founded in December 2007. The primary focus of the company is to provide a quality cinematic experience to small communities throughout the South. Wilcox Theatres currently operates two theatres. They are located in Bastrop, Louisiana and Vicksburg, Mississippi with further expansion planned for the upcoming year. David Wilcox is the founder and Chief Executive Officer. Mr. Wilcox has over two decades of experience in the theatre business. He managed locations in various parts of the country for companies ranging from Excellent Theatre, United Artists and Regal Entertainment Group. For the past three years, he oversaw the rapid expansion of Southern Theatres as its Vice President of Operations. He relishes the opportunity to apply his experience and innovative ideas to a company bearing his name.

Wilcox Theatres Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
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UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
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During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
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Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
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Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
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Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
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At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
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James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
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Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
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“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
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Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
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