Cinema Technology Jun. 30, 2025
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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Recent News:
Jun 3, 2025 San Sebastián International Film Festival Underscores Arts Alliance Media's Ability to Safeguard Quality and Performance in New Case Study
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has been praised for facilitating time-saving content management while safeguarding quality and performance in a newly released case study featuring Lucas Iaccarino of San Sebastián International Film Festival (SSIFF), one of the most prestigious and longest-running film festivals in the world.

May 27, 2025 Arts Alliance Media’s Screenwriter Theatre Management System Selected to Support CineEurope 2025
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Motion Picture MovieWorks (MPM), a leading UK-based cinema technology integrator and official technical coordinator of CineEurope, has announced that AAM’s Screenwriter Theatre Management System (TMS) will manage content and scheduling at CineEurope for an eighth consecutive year.

May 7, 2025 Arts Alliance Media Unveils a Bold New Look to Producer with Dark Mode and Tablet-Ready Interface
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Arts Alliance Media (AAM), global leader in digital cinema software and support services, has officially launched Producer’s most progressive visual update since deployment to reinforce its position as the world's leading Enterprise Theatre Management System (TMS).

Apr 2, 2025 Arts Alliance Media Announces Inaugural Partner Awards, Honouring Cinema West Theatres and Sound Vision Technical
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Arts Alliance Media (AAM), global leader in digital cinema software and support services, is proud to announce the winners of its inaugural client awards. These awards celebrate partners who have not only demonstrated outstanding use of AAM’s technology but who also embody the company’s mission: to empower global cinema exhibition in delivering exceptional moviegoing experiences.

Featured Cinema Items:
Photo: AAM Producer
AAM Producer

AAM Producer
Photo: AAM Producer
Enterprise Theatre Management System
With more control and enhanced visibility, Producer lets you manage content across an entire cinema circuit from anywhere, at any time; all from a single dashboard. From automated playlist creation to real-time content and site monitoring, gain a bird’s-eye view of your cinemas’ operations.
More Information:
http://www.artsalliancemedia.com/product?id=1
Photo: AAM Screenwriter
AAM Screenwriter

AAM Screenwriter
Photo: AAM Screenwriter
Theatre Management System
As the most powerful, widely deployed Theatre Management System (TMS) in the world, Screenwriter offers comprehensive control over your content and screens from one central location in your cinema. Prepare to join a global network of centralised cinemas.
More Information:
http://www.artsalliancemedia.com/product?id=2
Photo: AAM Lifeguard
AAM Lifeguard

AAM Lifeguard
Photo: AAM Lifeguard
Hardware Management System
In a post Virtual Print Fee (VPF) world, Lifeguard gives you the tools to build your own NOC solution, helping to optimise hardware and reduce lost revenue. Now, you can stay on top of your assets with one central application
More Information:
http://www.artsalliancemedia.com/product?id=3
Photo: AAM HeyLED
AAM HeyLED

AAM HeyLED
Photo: AAM HeyLED
Digital LED Cinema Screen Technology
Revealing pure colour, true black, and higher contrast and brightness, the HeyLED Digital LED Cinema Screen presents colour as you’ve never seen it before. Prepare your audiences for the next generation cinema screen.
More Information:
http://www.artsalliancemedia.com/product?id=6



USHIO manufactures the highest-quality digital cinema projection bulbs available.

USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps.

USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

Recent News:
Nov 12, 2024 Ushio Announces Appointment of Michael Phipps as New President and Chief Operating Officer at Christie
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Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie®, announced today the appointment of Michael Phipps as president and chief operating officer of Christie Digital Systems, Inc. and its subsidiaries.


Apr 4, 2023 Ushio Appoints Koji Naito as New Chairman and Chief Executive Officer of Christie
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Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging and life sciences, and parent company to Christie®, the leader in audio and visual technologies, today jointly announce the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally.

Dec 9, 2018 New LUMINITY Series by USHIO Saves the Xenon Heyday Worldwide
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USHIO, one of the largest and most trusted names in the manufacturing of high-pressure xenon lamps today, proudly introduces the LUMINITY series.  LUMINITY is the result of a substantial R&D effort that extends the lifespan of numerous xenon lamps with additional working hours between 100-500 hours.

Aug 11, 2016 Ushio America Announces Partnership with Matex Controls
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Ushio America, Inc. is pleased to announce partnership with Matex Controls, leader in software development for Building Management System. Their unique Virtual Energy Management System (VEMS®) platform, designed specifically for cinema buildings in mind, offers energy savings of more than 25% over time. VEMS presents the new possibilities of their innovative method of saving energy in buildings, especially cinemas.

Featured Cinema Items:
Photo: USHIO Cinema Lamps
USHIO Cinema Lamps

USHIO Cinema Lamps
Photo: USHIO Cinema Lamps
Impress your audience
USHIO lamps offer great performance with an extremely long lifetime. The superior quality in brightness, contrast, color and sharpness on your cinema screen will constantly impress your audience. Our consistent performance and reliability are unmatched. That’s why huge majority of movie theaters around the globe already trust the USHIO products.
More Information:
https://www.ushio.com/products/cinema/



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors.
 
GDC's products and solutions meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Recent News:
Jun 25, 2025 GDC Technology Achieves Industry Milestone with CTP 1.4 HDR Certifications
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GDC Technology, a global leader in digital cinema solutions, is proud to announce that two of its cinema media servers have successfully achieved the CTP1.4 High Dynamic Range (HDR) certification from the Digital Cinema Initiatives (DCI) — the industry’s most trusted standard.

Jun 20, 2025 Nova Ciné Selects GDC Technology for Its New Premium Experience Cinema
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that the new cinema project, Nove Ciné, has selected the SR-1000 Standalone Integrated Media Block with a built-in cinema audio processor featuring CineCache 4TB, along with the company’s AIB-3000 16-channel cinema audio processor, to deliver the highest quality cinema audio experience possible.

Apr 2, 2025 Lotte and GDC Technology Strengthen Alliance with New Multi-Year Media Server Agreement
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GDC Technology Limited ('GDC'), a global leader in digital cinema solutions, today announced that Lotte Cinema has selected GDC's SR-1000 Standalone Integrated Media Block™ (IMB) for its comprehensive theatre upgrade program. The agreement covers the replacement of legacy systems and new installations across Lotte Cinema locations.

Apr 1, 2025 GDC AIB-3000 Transforms Cinema Audio
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that worldwide sales and commitments for its 16-channel cinema audio processor, AIB-3000, have shipped over 270 units since its introduction in 2024.

Featured Cinema Items:
Photo: Cinema Automation
Cinema Automation

Cinema Automation
Photo: Cinema Automation
GDC’s CA2.0 smart cinema solution not only automates your playback process from the SCL Mk2 live-streaming library server to one or each auditorium’s diskless SR-1000 media server but also allows exhibitors to fully automate the booth operations with a one-stop-shop solution by bundling with GDC’s four automation products designed for: 1. Power ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-automation/?u...
Photo: Cinema Media Servers
Cinema Media Servers

Cinema Media Servers
Photo: Cinema Media Servers
GDC manufactures and develops high-quality DCI-compliant digital cinema media servers fulfilling customers’ needs for the past 20 years. GDC partners with the most DCI-recognized cinema display technologies in the world including Barco, Cineappo, Christie, Sony, SHAPP/NEC cinema professional digital cinema projectors and Samsung Onyx Cinema LED ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-media-servers...
Photo: Cinema Enterprise Software
Cinema Enterprise Software

Cinema Enterprise Software
Photo: Cinema Enterprise Software
GDC leading digital cinema solutions provider develops different revolutionary enterprise solutions to streamline the cinema chain operations which include: TMS-2000 Theatre Management System is your comprehensive solution to manage content, digital cinema equipment, and more from a central location. TmsAware™ App allows you to monitor cinema o...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-enterprise-so...
Photo: Cinema Storage
Cinema Storage

Cinema Storage
Photo: Cinema Storage
GDC cinema storage solutions offer scalable storage options with different features that fit exhibitors’ various needs. You may choose to upgrade your existing cinema media server SR-1000 IMB with built-in CineCache™ 2TB. You may consider choosing larger storage with an external hard drive for movie DCPs including Portable Storage features up to...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-storage/?utm_...



When you choose Barco, you're not just selecting a projector; you're investing in a world-class cinema experience backed by decades of projection heritage and cutting-edge technology.

Our award-winning laser portfolio isn't just extensive; it's a testament to our commitment to excellence. From the AIS Lumiere award for lightsteering to the prestigious AIS Wheatstone award and the consecutive BTOB awards in 2020 and 2021 – our trophy shelf is a reflection of our dedication to pushing the boundaries of innovation.


Recent News:
Jun 18, 2025 Avatar: Fire and Ash
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Today at CineEurope, the official convention of the International Union of Cinemas (UNIC), Disney announced that “Avatar: Fire and Ash” is set for release in the HDR by Barco premium format.

Jun 17, 2025 Barco Unveils HDR by Barco Slate through 2025 and U.S. Expansion Plans
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Barco, the global leader in laser cinema, announced today the HDR by Barco slate through the end of 2025 alongside U.S. rollout plans that will rapidly increase the domestic footprint of the groundbreaking technology. Regal Cinemas, one of the initial exhibition circuits for Barco’s HDR format, is driving the expansion with a commitment for 20 domestic RPX screens by the end of 2025. Moviegoers can also expect additional HDR locations from Texas-based Alamo Drafthouse, which will bring the total number of HDR by Barco enabled theaters to over 30 by the end of 2025.

Jun 12, 2025 Angel Studios Presents SKETCH Feature Film and 2025 Slate in HDR By Barco at CineEurope 2025
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Angel Studios, in partnership with Barco, the global leader in laser cinema, will present an exclusive screening of the upcoming feature film SKETCH in HDR by Barco at this year’s edition of CineEurope.

May 29, 2025 HDR by Barco Sets Expansion Plans for Southern Asia
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Barco, the leader in laser-powered cinema solutions, and Qube Cinema, a global provider of end-to-end digital cinema technology, today announced a multi-year agreement for the deployment of HDR by Barco in premium auditoriums across India, Sri Lanka, and Bangladesh. 

Featured Cinema Items:
Photo: HDR by Barco
HDR by Barco

HDR by Barco
Photo: HDR by Barco
HDR by Barco
Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence.
More Information:
https://www.barco.com/en/solutions/cinema/hdr-by-barco
Photo: Barco Series 4
Barco Series 4

Barco Series 4
Photo: Barco Series 4
Barco Series 4
We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
Photo: Laser Light Upgrade
Laser Light Upgrade

Laser Light Upgrade
Photo: Laser Light Upgrade
Laser Light Upgrade
Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...

Industry Partners



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.
Recent News:
Apr 23, 2025 ICTA Announces 2025 EMEA Award Winner for Best New Build Cinema of the Year: EMOTION Kino Monheim am Rhein (Germany)
ICTA Logo
The International Cinema Technology Association (ICTA) is proud to announce the first winner of its 2025 ICTA EMEA Awards: EMOTION Kino Monheim am Rhein, Germany, has been named Best New Build Cinema of the Year.

Mar 31, 2025 ICTA, Inter-Society, and The Cinema Foundation Celebrate the Inaugural Cinema Systems Summit
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The Inter-Society, the International Cinema Technology Association (ICTA), and The Cinema Foundation proudly welcome a capacity crowd to the fully booked inaugural Cinema Systems Summit, a groundbreaking event dedicated to the interconnected technologies that drive the modern moviegoing experience.

Jan 7, 2025 ICTA Unveils Winners of the Fourth Annual North America Cinema Awards
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The International Cinema Technology Association (ICTA), the leading global network of motion picture professionals, is thrilled to announce the winners of the Fourth Annual North America Cinema Awards (NACA), presented in partnership with Celluloid Junkie.

Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
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CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.

Shows & Events



ShowEast 2025 is scheduled to be held in Miami from September 15-18th at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.

ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind.

Recent News:
Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 10, 2019 Women in Exhibition (WIE) Builds Momentum at ShowEast 2019
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Women in Exhibition (WIE) that launched during last month’s mid-western Geneva Convention, where founding members led a panel on women’s leadership, are excited to expand their industry outreach heading into this year’s ShowEast, October 14-17, 2019.    

Oct 26, 2018 CJ 4DPLEX Wins 2018 ShowEast “Innovator of the Year” for ScreenX
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CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, announced today that the Film Expo Group has selected the company for the ShowEast “Innovator of the Year.” The organization will present the award and honor Brandon Choi, CEO of CJ 4DPLEX America, as a part of the ShowEast Awards Ceremony on Thursday, October 25 at the Loews Miami Beach Hotel.



CineEurope 2025, has been scheduled for June 16-19, 2025 in Barcelona. 

CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

Recent News:
Jun 16, 2025 Celebrating European Cinema at CineEurope 2025
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Phil Clapp and Laura Houlgatte, President and CEO respectively of UNIC – the International Union of Cinemas – have welcomed delegates at the opening ceremony of this year’s CineEurope.

May 28, 2025 Leonine Studios to Receive European Distributor of the Year Award at CineEurope 2025
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LEONINE Studios have been named as the recipient of the CineEurope 2025 “European Distributor of the Year Award”, to be presented during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.

Apr 17, 2025 Kinopolis to Receive Milestone Award at CineEurope 2025
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KINOPOLIS Management Multiplex GmbH has been named as the recipient of the CineEurope 2025 “Milestone Award”, recognising its enduring legacy and transformative impact on German and European cinema exhibition. The award will be presented to Dr. Gregory Theile, Managing Partner of Kinopolis, during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.

May 6, 2024 Kinepolis to Receive 2024 Milestone Award
CineEurope 2025 Logo
KINEPOLIS Group NV, the Belgian company operating 109 cinemas and 1,131 screens worldwide, has been named as the 2024 recipient of the CineEurope Milestone Award, given in recognition of its outstanding accomplishments within European cinema exhibition. The Award will be presented as part of the CineEurope Awards Ceremony on Thursday 20 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.



CineAsia 2025 has been scheduled for Dec 8-11, 2025 in Bangkok.  

The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  

Recent News:
Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
ICTA Logo
CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.

Nov 2, 2020 Film Expo Group and Presenting Sponsor, Cinionic, Announce the 2020 CineAsia On-Line Schedule of Events
Barco Logo
CineAsia 2025 Logo
The Film Expo Group and presenting sponsor Cinionic, the Barco, CGS, and ALPD cinema joint venture, are pleased to announce the 2020 CineAsia Conference & Trade Show Schedule of Events. In consideration of COVID-19, this year’s convention is entirely online, running November 4 & 5, 2020.

Feb 6, 2020 Cineasia Reclaims Bangkok as Site for Cineasia 2020
CineAsia 2025 Logo
The Film Expo Group is pleased to officially announce that CineAsia is relocating to Bangkok, Thailand from 7-10, December, 2020. The venue will be the Royal Paragon Halls at the Siam Paragon Mall with screenings and presentations at the Paragon Cinema.

Jul 24, 2019 Dinh Thi Thanh Huong to Receive Distributor of the Year at CineAsia 2019
CineAsia 2025 Logo
Dinh Thi Thanh Huong, Vice Chairwoman of Galaxy Media and Entertainment JSC will receive the “Distributor of the Year” Award at the CineAsia Awards Ceremony on Thursday, 12 December 2019 at the Grand Hyatt in Hong Kong.


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El Segundo, Calif.—Feb 13, 2013

Technology Moves to the Forefront in Cinema as Digital Overtakes Film

For the first time, 35mm film in 2012 became the minority cinema format after nearly 90,000 screens went digital worldwide at the end of last year. As a result, cinema has moved from what once was a technology-free zone to one driven by technology, according to the IHS Screen Digest Cinema Intelligence Service from information and analytics provider IHS (NYSE: IHS).

Just a scant six years ago, in 2007, digital cinema was virtually nonexistent with only 5,158 screens worldwide, compared to 107,832 35mm film screens. Starting in 2010, ISO-standard digital screens and 3-D screens began to take hold with 12,743 digital 2-D screens and 22,327 3-D screens. But compared to 82,105 35mm screens, digital was still in the minority.

Nonetheless, digital 2-D screens at the end of 2012 had increased to 43,796, with an additional 45,545 in 3-D—as well as 5,500 lower-end e-cinema systems in India—pushing 35mm screens to the minority with just 35,087 remaining, as shown in the attached figure .

“The first foray into digital technology in cinemas came with sound, and then indirectly with online ticketing, moving afterward onto cinema advertising, then digital cinema, digital 3-D and the use of social media,” said David Hancock, senior principal analyst for cinema at IHS. “Outside of the films themselves, the industry side of the film business is also dealing with issues such as high and variable frame rates (HFR and VFR), 4K image capture, digital archiving, object-based sound, electronic distribution and a wide range of other issues. Cinemas are now at the nexus of consumer and industrial technologies, and applications and cinema owners will continue to respond to this trend during the year ahead.”

Change is afoot
This change in film format also meant that 35mm is no longer needed in volume for release prints and image capture, which indicates that the old film format more than likely will die out within three years. Fuji is already phasing out film for production purposes beginning in March, although some professionals still prefer film for the look it gives. Films now are distributed on hard drives, or by satellite or fiber directly to the cinema. The industry will continue to see some major developments in this space in 2013.

For image capture, about 70 percent of high-end films now are shot digitally, generating a huge amount of data for each production—between 2 terabytes and 10 TB a day, and anywhere between 100TB to 1 petabyte over the whole shoot. This data all needs to be stored, processed, secured and transported, creating an entirely new workflow for post-production, as well as a new infrastructure for supporting film productions.

HFR on the agenda
The issue of the moment has to be high frame rates. For “The Hobbit,” IHS Screen Digest estimates that approximately 1,200 screens around the world upgraded their technology to play the HFR version—somewhat less than originally envisioned but still a promising start overall.

The jury is still out on whether higher frame rates have any place in cinema, but director Peter Jackson’s move in pushing the technology boundaries forward underlines where the cinema industry is heading and how technology will impact the business in the future.

The second part of the Jackson franchise in 2013, as well as the run-up to “Avatar 2,” will ensure that high frame rates stay on the agenda.

Laser tag
Laser illumination is also a live issue, potentially offering a low cost of ownership to exhibitors with a light source that can last 30,000 hours compared to an average 1,000 hours for traditional lamps. The technology has several hurdles to overcome, not least the issue of speckle and safety parameters. But a transition is likely to begin, starting with the largest and most profitable screens as well as giant screen theaters. The cost of this technology is currently prohibitive; further research and coordinated development is needed this year in order to offer an economically viable projector for the next generation of digital cinema.

Premium concessions
Premium cinema has been around for some time, but it suffered from focusing solely on comfort and extra snacks. Yet technology, too, is having an impact on this area. Exhibitors now have a palette of options to choose from that give the consumer an enhanced “Cinema Experience.” Here, HFR, 3-D, object-based sound, Imax, and 4-D are all possible options on top of the enhancements that can be achieved with better seating, mobile ticketing, in-theater dining and so on.

The home cinema environment is also moving forward—with lower-cost wide-screen TVs, cheaper and better surround sound systems, 3-D TV, online downloads at narrower windows, as well as video on demand (VoD). Even so, cinema—now with the armory to raise the bar—can maintain the gap between the home-viewing experience and a movie-going event.

Wider demographics sought
Digitized cinema delivery and projection also allows the exhibitor to program their cinemas more flexibly, as it means no expensive 35mm print is needed, allowing exhibitors to respond to the needs of a wider local demographic with more films. The emergence of alternative content or non-film programming, such as opera, ballet or theater, is widening cinema—viewing options while bringing older people back to the cinema.
The number of events is growing every year. For instance, there were 121 events offered in U.K. cinemas in 2012, up from 109 in 2011 and only 44 in 2010, and further growth in this sector will occur during the years to come, IHS Screen Digest believes.

Cinema on Demand, often using social networking technology, is also taking its first steps as part of what the cinema exhibitor can do—offering groups of motivated customers the chance to influence directly the cinema program. Exhibitors will begin to experiment with the concept this year.

A shot in the arm
Movies in 3-D have provided a shot in the arm to the movie business for several years now, with “Avatar” at the very heart of this trend. As 3-D matures, audiences are also increasingly seeking out the best 3-D experiences, especially as the premium price needs to be justified in value on monetary terms.

Several new technologies are helping to elevate the 3-D experience in theaters to make it more desirable, notably higher-frame-rate 3-D, seen after the release of “The Hobbit.” This year the format will be more widely adopted across the globe as theaters decide to invest in advance of the second “Hobbit” movie and James Cameron’s HFR “Avatar” follow-up a year later. The development of laser-illuminated projectors as mentioned above, also enables much brighter 3-D presentation, something that audiences are demanding.
For more information, please contact:
 
Jonathan Cassell
Senior Manager, Editorial
Mobile: + 408 921 3754
 
Or
 
IHS Media Relations


About IHS Screen Digest: Screen Digest is the pre-eminent firm of industry analysts covering global media markets including film, television, broadband media, mobile media, cinema, home entertainment, gaming, and advertising. In November 2010, Screen Digest Limited was acquired by US research company iSuppli Corporation who were subsequently acquired by IHS, one of the biggest providers of market research and insight globally. Together IHS Screen Digest and IHS iSuppli offer the most complete and insightful analysis of the global technology, media and telecommunications (TMT) sector. IHS Screen Digest Directory page

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