Cinema Technology Apr. 22, 2021
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Sponsors



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in over 80 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

Shows & Events



CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



ShowEast 2021,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



CinemaCon 2021 has been scheduled for August 23-26, 2021 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 



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Florence, Italy—Mar 14, 2013

Qube Cinema Partners with Microcinema to Install D-Cinema Servers Throughout Italy

Continuing Collaboration Has Provided Italian Installation Company with Servers for over 250 Screens
Qube Cinema continues to work with the Italian digital cinema service provider, Microcinema, to supply its D-cinema servers and Integrated Media Blocks (IMBs) to theaters throughout Italy. Since 2008, the partners have installed the Qube XP-D and XP-I servers in over 250 theaters.

Due to this ongoing collaboration, cinema owners in Italy have equipment providing them with access to a wide array of digital content, including Microcinema’s vast library of movies, as well as live and recorded events.

Qube Cinema engineers worked closely with Microcinema to deliver a system for theater owners who need to be able to show both DCI and VC-1 encoded content. They developed Microcinema’s proprietary M-box, an interoperable server that contains either the Qube XP-D or XP-I server to play DCI content and another server that can play VC-1 encoded content. The servers work in parallel with the same projector using Theater Management System (TMS) software and automations.

“We chose Qube Cinema because it was the only company capable of realizing our idea of interoperability of DCI and non-DCI content,” said Silvana Molino, CEO of Microcinema. “Qube delivers whenever we ask for experimentation and improvement. They offer complete and ongoing support to our wide network of theaters.”

The Equipment that Runs the Show
Both the XP-D and XP-I servers are fully DCI compliant and integrate seamlessly with all major TMS software. Microcinema has around-the-clock access to Qube technicians to remotely access any server via its web interface, ensuring the systems stay up and running. The XP-I server and Xi IMB allow theaters to exhibit 3D and high frame rate (HFR) movies, such as The Hobbit, as well as offering full 4K resolution.

“Exhibitors are free to choose the server they prefer,” explained Molino, “but 90 percent of the time they choose to install Qube Cinema equipment based on our recommendation.”

In addition to installing D-cinema systems, Microcinema, with headquarters in Legnano, a town close to Milan, offers theater owners content and advertising. Microcinema relies on bidirectional satellite transmission to send and receive data. Pre-cleared content is delivered directly to theaters while Microcinema receives diagnostic data that allow it to manage, control and maintain the system. The company monitors data about the status of hard drives, software, projector lamps and whether the UPS (uninterrupted power supply) is connected and functional. Microcinema also receives the projection log, showing which screens are showing what content and when.

“The exhibitors are happy to have their content monitored by us,” said Molino. “Often we can resolve an issue before they even know something is wrong.”

Simple Upgrade for the Advent of HFR 3D Content
Qube Cinema and Microcinema have upgraded theater systems in Florence, Trento and other cities to the XP-I server and Xi IMBs so they are outfitted for full 4K playback and HFR 3D content. Recent showings of the HFR 3D The Hobbit: An Unexpected Journey have met with great audience appreciation.

“Although most of our installations have used Qube’s XP-D server, we are seeing more and more theater owners upgrading to the Qube XP-I server and Xi IMB,” said Molino. “Now they have access to the high frame rate and 4K capabilities they offer. It’s an easy upgrade for us to do.”  

Microcinema partners with a postproduction facility in Rome that provides it with VC-1 encoded content. Recently the post house also upgraded to the Qube XP-I server, networking it into their projector with QubeMaster Pro, Qube Cinema’s powerful encoding and packaging system, to deliver DCI content to Microcinema. 

“Our post partner found Qube’s XP-I server to be the most complete and flexible option to simulate the full digital chain in their dedicated projection room,” said Molino. “Now they use their internal studio for DCP encoding and content review.”

Offering an Extensive Library of Content
Microcinema is an installation company with a twist. In addition to its first-class equipment and service, the company has a catalogue of content available to theater owners, including art-house films, first-run movies and live-event showings. Among its most popular offerings are live and recorded opera and ballet performances from around the world.

“We are well known in Italy for providing a rich library of alternative content,” said Molino. “In February we offered a live performance of the ballet, Notre Dame de Paris, from La Scala in Milan, to over one hundred theaters. The final box office was €120,000. This is a good approach for expanding audiences.”

It’s not just classical events that are popular either. In November 2012, Microcinema distributed a concert film, QUEEN Live in Budapest, to 240 theaters. As well as working with conventional theater chains, Microcinema works with art houses and cinemas run by associations connected to the Catholic church. 

“Qube Cinema is pleased to have found an innovative partner in Microcinema for our Italian installations,” said Nigel Dennis, director of sales and marketing for Qube Cinema in Europe. “Theirs is a good model for enhancing business opportunities for theater chains as well as independent theater owners. The quality of the equipment, the level of service and their extensive library of content expands what is possible.”

The Qube XP-D and XP-I digital cinema servers, along with the Xi 4K IMB, are available from Qube Cinema and its worldwide network of resellers. For more information visit www.qubecinema.com.



About Qube Cinema, Inc: Qube Cinema ( www.qubecinema.com )  is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry right from filmmakers and post-production companies to exhibitors with DCI compliant products to moviegoers.
Qube's products are used in every step of the filmmaking and exhibition process.  Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalized greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well established globally, with thousands of installations across 50 countries.
Qube's service offerings are constantly evolving to cater to the needs of the global cinema business.  Qube has digital cinema operations in over 4,000 screens (42%) across India, masters over 1,800 movies per year across 6 locations in India and the UAE, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).
Qube Cinema, Inc Directory page
About Microcinema:
Microcinema is the leading Digital Cinema Network in Italy for distribution of films and HD alternative content to over 250 screens connected via a dedicated bidirectional satellite line. Microcinema offers technology supply and services together with a wide catalogue of films, operas, ballets, pop concerts, short films, documentaries and educational content in high definition. With more than 28,000 screenings, 46,000 hours of satellite transmission and a nation-wide network, Microcinema is a consolidated company that has worked since 2007 with millions of spectators. 
Microcinema Directory page

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More Qube Cinema, Inc News:
Apr 8, 2021 Cinionic and Qube Upgrade South Asian Cinema Experience
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture, and Indian digital cinema company Qube have announced a multi-year partnership to install 300 Laser Light Upgrade Kits to exhibitors throughout Southern Asia. Qube is India’s preeminent digital cinema technology and solutions provider, supporting thousands of screens. The deal gives theaters across the region a fast and economical upgrade path to laser projection for Barco Series 2 from the world leader in laser cinema solutions, Cinionic.

Dec 9, 2020 Qube and Scrabble Bring Electronic Movie Delivery to the Middle East with WireTAP Installations at Theatres Across 14 Countries
Oct 17, 2019 Prakash Bakrania joins the Qube Wire Team
Sep 23, 2019 Lewis Thorne joins the Qube Wire Team
Apr 1, 2019 Qube Wire Streamlines Operations for Theater Chains
Jan 23, 2019 Qube Cinema Publishes Case Study Highlighting Tugg’s Successful Deployment of Qube Wire
Dec 10, 2018 Qube Wire Provides Flm-X Data Feed Capabilities to Exhibitors as A Free Service
Dec 5, 2018 Mar Del Plata Film Festival Chooses Qube Wire Platform for Content Distribution and Delivery
Oct 22, 2018 Jio MAMI 20th Mumbai Film Festival with Star Selects Qube Wire for Movie Distribution and Delivery
Jun 10, 2018 Qube Cinema Highlights Qube Wire's Movie Distribution Workflow Features at CineEurope 2018
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