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Westerville, OH, Hangzhou, China—Mar 19, 2013

Lumière Pavilions Jump Starts Chinese New Year with Eighth Theater Installation of Guitammer’s Patented “4D” Technology

Leading Chinese Luxury Cinema Operator Increases Availability of Guitammer’s Immersive Entertainment Experience to Nearly 1,400 Seats
The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has secured its eighth theater installation with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China. 
 
This new installation will be a retro-fit upgrade that will add the ButtKicker “4D” system to all 330 seats in one auditorium of Lumière’s existing eleven auditorium theater complex in Hangzhou City, Zhejiang Province. Following the installation, the total number of Lumière Pavilions seats that feature Guitammer’s ButtKicker immersive technology will increase to approximately 1,380 seats in eight different locations, with additional projects planned.
 
Guitammer’s solution can be added to almost any existing theater seating, a distinct advantage over other    offerings that require the costly installation of new seats. Combined with the tremendous results achieved after previous installations, this “retro-fit”  differentiator was a key reason behind Lumière’s decision to upgrade this existing auditorium.
 
Mark Luden, President of Guitammer, stated, “After hearing of the many positive responses Lumière received from its patrons who experienced our ButtKicker ‘4D’ theater, it is no surprise that the imprint of our exciting technology continues to grow in China. I expect our international footprint will continue to expand as cinemas around the globe seek out and invest in new technologies that provide a differentiated and enhanced user experience.” 

To watch and listen to Guitammer’s interview with the general manager of Nanjing Cinema, Lumière Pavilions, visit http://www.guitammer.com/michellezhou.html.

Over 10,000 seats at more than 86 entertainment locations in 11 countries are now ButtKicker-enabled, including movie theaters in the U.S., Russia, South Korea and China.  Audiences at these facilities get to experience first-hand the excitement, impacts, special effects and bone-rattling bass that contribute to ButtKicker’s proprietary immersive “4D” patent-protected technology. 

About The Guitammer Company
The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and technology.  Its innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, “Pearl’s Throne Thumper by ButtKicker”.  ButtKicker brand products’ patented design makes them musically accurate, powerful and virtually indestructible. 
 
The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you’re at home or at the event.  ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers.  ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. 
 
For additional information on The Guitammer Company and detailed product information, visit www.guitammer.com and www.thebuttkicker.com
 


About Lumière Pavilions Ltd.: Lumière Pavilions is a cinema investment company specializing in the construction and operation of high-end cinemas in China. Since its establishment, the company has positioned itself as the trendsetter in the industry by way of its global vision, innovative designs, and early adoption of advanced technology. Its introduction of the best practices in design, construction, technology, content, and service in compliance with international standards has not only garnered acclamations from the general audience but also elevated the company to emerge as a leading global brand amongst the competition. The company currently operates over 30 fully-owned multiplex cinemas with 230+ screens in over 20 major cities across China. In the field of movie theatre development, operation and distribution, Lumière possesses its own unique methodology that has been proven and applauded by the industry. Lumière Pavilions Ltd. Directory page About Guitammer Company: About The Guitammer Company 
The Guitammer Company, based in Westerville, Ohio, is a leader in low-frequency audio products and broadcast technology. The Guitammer Company’s patented and patent-pending broadcast technology “4D Sports powered by ButtKicker®,” enables the excitement, impact, and feeling of live sporting events to be broadcast along with the sound and video, and puts the viewer into the action, whether at home or at the event. The technology is available for cable, satellite, fiber optic, IPTV, and over-the-air broadcasts. For more information see http://guitammer.com/broadcast-technology. 

The company’s innovative and award-winning line of patented ButtKicker brand low-frequency audio transducers let users feel low-frequency sound (bass) and are musically accurate, powerful, and virtually indestructible. They are used around the world by leading entertainment and theater companies such as AMC Theatres, Regal Entertainment, Cinemark Theatres, IMAX, Disney, and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters by consumers for video games, simulators, and car audio. They are distributed by Pearl Drums for musicians under the trade name “Pearl’s Throne Thumper by ButtKicker.” 
Guitammer Company Directory page
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