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Cordoba—Apr 18, 2013

Ymagis to Help Digitize the 125 Screens of Spanish Exhibition Circuit CineSur Circuito Sánchez-Ramade with the support of NEC and Proyecson

CineSur Circuito Sánchez-Ramade, a family owned cinema circuit and the most prominent Spanish cinema chain based in Andalucia, has concluded an agreement for the deployment and installation of digital projection systems to all its screens. 
CineSur Circuito Sánchez-Ramade operates 125 screens located in 11 different cinemas amongst which count some of the most visited in Spain. This deployment is being done in partnership with Proyecson and Ymagis, the European deployment entity leader in France, Spain, Germany and the Benelux.
With this landmark agreement, the Spanish cinema exhibition market continues to move towards full digitisation, under distributors’ Virtual Print Fee (VPF) agreements managed by Ymagis. CineSur Circuito Sánchez-Ramade will have all of its screens converted to digital in a short period of time, showing its commitment to provide the best possible experience to its audiences.
Proyecson, the Valencia-based installation company with delegations in several Spanish cities, will be responsible for the installation of digital systems consisting of NEC projectors and Doremi IMBs, in CineSur Circuito Sánchez-Ramade’s cinemas. Proyecson has played a key role in securing the participation of NEC in this deployment.
CineSur Circuito Sánchez-Ramade’s management has gone through a long and careful process to restructure its cinemas’ operations and to find the ideal partners for their digitization. With Proyecson, NEC and Ymagis, CineSur Circuito Sánchez-Ramade will enjoy a seamless transition and will benefit from all the advantages provided by the digital projection technologies, such as flexibility and  optimization of the operations.
Juan José de Dios, CineSur Circuito Sánchez-Ramade’s MD said: “After a long time debating how to convert our cinemas, we found in Proyecson, NEC and Ymagis, a complete solution ideally designed for our circuit. This agreement will ensure that we continue to program our cinemas as we have done for many years. Whilst we will able to provide to our audiences all the content they expect to find in our cinemas, we will have the opportunity to offer them the latest technology, knowing we have an extensive network of support behind.”
Mark Kendall, Business Development EMEA, Digital Cinema at NEC Display Solutions Europe said: " Yet again NEC combines its efforts working with a local partner and a European deployment agency to come up with tailored solutions to meet the needs of our customers.  We are very pleased to be able to support such a committed, family owned circuit, such as CineSur Circuito Sánchez-Ramade. With this deployment we see the Spanish cinema industry coming closer to a full conversion.”
Francisco Lafuente, Managing Director at Proyecson said:
"With over 50 years of industry experience, and a highly involved team, as well as being the only company in Spain with its own R & D department, allows us to address major projects such as the digitization of CineSur Circuito Sánchez-Ramade, always following implementation parameters that satisfy the needs of the most demanding customers, both in terms of high quality installations, and after sales services and support..”
Manel Carreras, General Manager, Spain & Vice President Sales and Business Development at Ymagis, said: “Partnering with Proyecson and NEC to complete the Digital Cinema rollout at CineSur Circuito Sánchez-Ramade shows again our commitment to the exhibition industry across Europe and especially in Spain; we are very honoured by the trust such a prominent circuit has placed on Ymagis. CineSur Circuito Sánchez-Ramade’s deployment consolidates our market position in Spain and will help us become the leader of the digital cinema industry in Europe.
About CineSur Circuito Sánchez-Ramade:
Cinesur Circuito Sánchez-Ramade was founded in 1932. During the years that followed CineSur Circuito Sánchez-Ramade acquired various locations in Andalucia in order to build more cinemas. From its origins until today it has progressively continued its expansión  and currently it is one of the leading exhibition companies in Spain, leading the ranking amongst the top five. In 1998 CineSur Circuito SánchezRamade built in Seville the first large megaplex in Spain: Cinesur Nervion Plaza with 20 screens. This theater is a benchmark of quality and comfort that has been exported to other Spanish cinemas. Currently, Cinesur Circuito Sánchez-Ramade has 11 cinemas with a total of 125 auditoriums and 25,600 seats, distributed through Andalucia, Extremadura and Castilla la Mancha. Every year more than 5,000,000 visitors are entertained in its cinemas. Further information at

NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
Phone: 630-467-3000 

Jeff Kaplan
NEC Digital Cinema

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309

Public Relations: Kathy Errera
Digital Marketing Specialist

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

NEC Display Solutions, Ltd. 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

NEC Solutions (China) Co., Ltd. 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 

*Web Site of NEC DLP Cinema Projectors 

Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About Ymagis Group: The Ymagis Group is a leader in advanced digital technology services for the cinema industry. Through CinemaNext and Eclair, the Group provides innovative solutions to movie exhibitors, distributors (feature films & event cinema), producers, right-holders, cinema/TV advertising networks, rights holders, broadcasters, VOD/S-VOD platform operators and video publishers.

Ymagis Group Directory page About NEC Display Solutions Europe GmbH: NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and specialty desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe. NEC Display Solutions Europe GmbH Directory page About Proyecson, S.A.: Proyecson, founded in 1957, from the beginning of its activity has been dedicated to design, manufacture and installation of products and services for the exhibition sector.  At present, and involved in the sector restructuring to the digitalization, the main global integrators are using the Proyecson developments (active and passive 3D Systems, TMS, audio converter systems, etc). In addition to standard services, the company has a remote service center and remote monitoring (NOC), where we monitories all the installations. This simplifies and reduces the service time for any unforeseen on site, this service is also used by VPF integrators who provide their services in Spain. Proyecson, S.A. Directory page

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