Cinema Technology Jun. 21, 2021
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Sponsors



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in over 80 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.

Industry Partners



The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​



Shows & Events



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



CinemaCon 2021 has been scheduled for August 23-26, 2021 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



ShowEast 2021,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


# 1938 Baird.

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Dayton, OH—Aug 1, 2013

Qube Cinema True 4K 3D System Installed for Giant Screen at Air Force Museum Theater

Bringing High Frame Rate 3D Movies to the Largest Screen in SW Ohio
Qube Cinema has once again partnered with D3D Cinema to install its single-server True 4K 3DTM system, this time at the newly renovated Air Force Museum Theater (AFMT) in Dayton, Ohio. The museum has upgraded from 15/70 film projection to the Qube XP-I server and dual Xi 4K Integrated Media Blocks (IMBs) and is the fifth giant screen installation in North America to use this Qube system.

Visitors to the world’s largest and oldest military aviation museum can now enjoy stunning True 4K 3D digital imagery on the giant screen from a system that is much easier to operate than the 70 mm film setup the museum used previously.

The digital cinema playback system at the AFMT features a single Qube XP-I server paired with two Qube Xi 4K IMBs embedded in a pair of Barco 4K projectors. Using a single DCP, the server is capable of streaming data at speeds of up to 1 Gbps, sufficient throughput to support the Xi IMBs and dual 4K projectors at up to 30 fps or 2K 3D at up to 120 fps per eye.

Digital Conversion – Looking to the Future
Opened in 1991, the AFMT operated as a 15/70 2D film theater until its upgrade to digital cinema was completed in March of this year. The new 400-seat giant screen theater, with its 80-foot tall atrium offers a focal point for the entire museum.

“The museum theater was 22 years old and in need of an upgrade,” said Mary Bruggeman, chief of theater operations. “We undertook a complete renovation of the infrastructure, including new seating and carpet, as well as adding a stage for presentations.”

The new giant screen is so large – it measures 80 feet by 60 feet – that it had to be brought in by crane. It is the only giant screen in the greater Dayton area and the largest digital screen in southwestern Ohio. With this need for change came the realization that the format also needed to be updated to reflect changes in the entertainment industry.

“People are looking at entertainment and education differently than they did twenty years ago,” explained Bruggeman. “They’re getting digital entertainment from their laptops and tablets and we intend to progress with the technology. This meant we needed to modernize from 70 mm film to digital 3D.”

The foundation that runs the theater undertook research long before they started the renovation and were looking for a solution that supported the museum’s mission.

“When we saw what Qube technology could do, we decided they would be part of the theater’s future,” said Bruggeman. “The Qube XP-I server and Xi 4K IMBs will take us into that future, giving us access to higher frame rate digital material and true 4K 3D playback that exceeds industry standards. We wanted something we could grow with and we found it in Qube.”

The system integrator, D3D Cinema, installed a Qube Cinema XP-I server and two Qube Xi 4K IMBs embedded in two Barco 4K projectors, Masterimage 3D and a premium 7.1+ surround sound system that provided the museum with extra speakers. The sound system, along with devices for the visually impaired and personalised closed captioning for the hearing impaired, were custom provided by D3D Cinema.

“This system offered the best flexibility and a better economic model, allowing us to use revenue generated from the theater for our other programs,” explained Bruggeman. “Converting to digital gives us access to an expanded list of documentaries that are not available in the film format and that provide the museum better ways to explain aviation history and support the mission of the museum.”

With the new system, the Air Force Museum Theater opened with Air Racers 3D and has added many other aviation-themed movies to their schedule, including Space Junk 3D, Rescue 3D and Fly Me To The Moon.

“Our regular visitors, as well as staff and volunteers, tell us they like the sharpness and steadiness of the 3D images,” said Bruggeman. “School children like the 3D experience and we find it’s better for keeping their attention.”

The economic rationale
Showing movies at the theater has always generated revenue that benefits the museum’s other activities. They were looking to renovate the theater so that it could be used for different meetings and educational presentations, as well as expanding the movie schedule. 

“One of the logistical challenges with film was that we couldn’t bring in more than two films at a time,” explained Bruggeman. “There’s a much wider range of movies to choose from in the digital format. In April we held our first Reel Stuff Film Festival of Aviation with nine different digital movies. This would have been impossible with film.”

“This system is much simpler for our staff to operate, leading to streamlined operations and decreased staff costs,” she said. “15/70 film prints are expensive and heavy to transport and handle. I can now hold in one hand a movie’s DCP that costs less than one-tenth what film used to cost us. By reducing our costs while improving the quality of the movie-going experience, we are able to better support our mission.”

The world’s largest and oldest aviation museum
The Air Force Museum Theater is part of the National Museum of the US Air Force. At 90 years old and with over 1.2 million visitors each year, this National Museum is home to a permanent collection of planes, spaceships and missiles. The museum houses 360 aerospace vehicles and missiles on display on 17 acres of space. It has a permanent display of a B-2 stealth bomber and spacecraft such as the Apollo 15 command module.

“Visitors are drawn to our museum out of their love of aviation history,” said Sarah Swan, a public affairs specialist at the museum. “Whether it’s one-of-a-kind aircraft or the Wright Flyer, many of our visitors come from all over the US specifically to see this – we are their destination. We are within a day’s drive of 60 per cent of the country and also have visitors from other countries.”

Along with the historical artifacts, the museum’s Memorial park, with nearly 600 memorials placed throughout, attracts veterans, who make up almost one-third of the museum’s visitors.

“Giant screen theaters are quickly moving to 4K and 3D, high frame rate projection,” said Eric Bergez, director of sales and marketing for Qube Cinema. “Audiences are looking for the immersive experience of 3D movies and this allows museums to offer documentaries that complement exhibitions. The simplicity and quality of the Qube True 4K 3D system makes this a win-win for the public and the Air Force Museum Theater.

The Qube XP-I server and Qube Xi 4K IMB are available now from Qube Cinema and its worldwide network of resellers and system integrators, including D3D Cinema. For more information visit www.qubecinema.com/products.


About the Air Force Museum Foundation
The Air Force Museum Foundation, Inc., was established in 1960 as a philanthropic, non-profit organization to assist the museum when federal funds are not available. Since its inception, the Foundation has contributed more than $52 million for museum construction, expansion and facility upgrades. The Foundation operates the Museum Store, Air Force Museum Theater, cafeteria and simulators. It receives its funds primarily through the operation of these activities as well as through Foundation membership, donations and bequests.  www.airforcemuseum.com



Media Gallery

About Qube Cinema, Inc: Qube Cinema ( www.qubecinema.com )  is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry right from filmmakers and post-production companies to exhibitors with DCI compliant products to moviegoers.
Qube's products are used in every step of the filmmaking and exhibition process.  Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalized greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well established globally, with thousands of installations across 50 countries.
Qube's service offerings are constantly evolving to cater to the needs of the global cinema business.  Qube has digital cinema operations in over 4,000 screens (42%) across India, masters over 1,800 movies per year across 6 locations in India and the UAE, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).
Qube Cinema, Inc Directory page

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