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San Francisco—Aug 29, 2013

GDC Digital Cinema Servers to Deliver Dolby Atmos Playback

GDC Tech among the first third-party manufacturers to adopt revolutionary new sound format
Dolby Laboratories, Inc. (NYSE: DLB) announced today that GDC Technology (“GDC Tech”), a world-leading digital cinema solutions provider, will be among the first third-party manufacturers licensed to incorporate Dolby® Atmos™ playback into its servers. Dolby’s new audio platform continues to receive widespread support from the cinema industry, including major studios, award-winning directors and sound teams, and now GDC Tech, bringing the power of Dolby Atmos to more audiences around the world.
 
“By enabling Dolby Atmos playback in GDC servers, our customers can deliver a premium entertainment experience to their patrons and be at the forefront of innovation,” said Pranay Kumar, Chief Technology Officer, GDC Tech.
 
“Dolby Atmos was designed for interoperability, so third-party manufacturers like GDC Tech can enable a sound experience way beyond 5.1, 7.1, or 11.1 channels,” said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. “We are very pleased with the support we are getting for Dolby Atmos from all corners of the industry. Together we will raise the bar on the cinema experience and make movie audiences feel as if they are in the movie, not just watching it.”
 
A software update is expected to be made available this September for GDC Tech servers to enable Dolby Atmos playback. Once updated, the GDC server will be able to take Society of Motion Picture and Television Engineers Digital Cinema Packages (SMPTE DCPs) containing Dolby Atmos soundtracks and play them back with the Dolby Atmos Cinema Processor CP850.
 
Exhibitors interested in the upgrade should contact GDC Tech or their local dealer. Current Dolby CP850 customers can get the software update by contacting GDC Tech.

About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing filmmakers the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema experience ever.
 
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 10 Academy Award winning sound mixers, among others. More than 250 Dolby Atmos screens have been installed or committed to in 27 countries with more than 85 exhibitor partners. More than 70 films from ten different countries—representing a broad range of genres, from action thrillers and animated features, to comedy and horror—have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
 
For the latest list of Dolby Atmos titles visit, dolby.com/atmosmoviesTo learn more about Dolby Atmos, visit dolby.com/Atmos


GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Contact Us


Logo: GDC Technology Limited
About GDC Technology Limited:

About Us

Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with over 20-year history of first to market innovations.  GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. GDC Technology holds numerous patents globally, including in USA and China. Today, GDC has presence in 13 offices and 33 local service centers worldwide. 

GDC Technology Limited Directory page GDC Technology Limited Web Site
About Dolby Laboratories, Inc.: Dolby revolutionizes the science of sight and sound into truly unique experiences. Through innovative research and engineering, we create transformative experiences for billions of people worldwide through a collaborative ecosystem spanning artists, business partners, and consumers. The experiences people have –with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, and Dolby Voice –revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. 

For the Cinema Industry, Dolby offers a full range of audio, imaging, accessibility, and content management solutions designed to give audiences the most spectacular, fully immersive cinema experience available to date. We collaborate with exhibitors, dealers, and the industry at large to deliver product solutions that are more innovative, flexible, cost-efficient, and scalable than ever before. 

Dolby Laboratories is based in San Francisco with offices in over 20 countries around the globe.
Dolby Laboratories, Inc. Directory page

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