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Chicago, Illinois—Sep 3, 2013

Kerasotes ShowPlace Theatres, LLC Debuts ICON•X, An Enhanced Xperience Featuring Dolby® Atmos™

ShowPlace ICON Theatres® at The Shops at West End is the first theatre in Minnesota to provide moviegoers with the future of entertainment sound
Kerasotes ShowPlace Theatres, LLC today announced that the ShowPlace ICON Theatres® at The Shops at West End – at 1625 West End Boulevard in Saint Louis Park – now houses Kerasotes’ first Twin Cities premium large format screen, known as ICON•X,The ICON Enhanced Xperience – featuring Dolby® Atmos™.
 
The ICON•X Xperience begins with high-back Euro-style chairs in the ICON Reserved seating section or deluxe memory-foam chairs in the VIP Reserved section; a giant screen that is almost 1500 square feet; Real-D 3D capability; all-digital Barco Ultra-Brite enhanced 4K projection for the brightest and sharpest picture on screens today.  In addition to projection and visual enhancements, ICON•X features Dolby® Atmos™; 53 individually powered QSC Speakers; and 33 QSC Digital Amplifiers, creating 100,000 watts of audio power.
 
Dolby® Atmos™ enables sound to be placed anywhere in the auditorium, delivering a unique and compelling experience with natural and lifelike soundscapes, surpassing anything else currently available in theatres. Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema with major studios, directors, sound teams and exhibitors from around the world adopting the solution.
 
“We’re raising the bar yet again for moviegoing in Minneapolis with ICON•X.  Features presented in ICON•X will not only look spectacular on screen, but with the addition of the cutting edge Dolby® Atmos™ sound technology, guests will feel like they are in the middle of the action. It’s a sensory experience surpassing anything else that is currently out there,” said Fred Walraven, Director of Digital Projection and Sound.
 
ShowPlace ICON Theatres® at The Shops at West End has once again redefined how movies are enjoyed in the Twin Cities with a multi-sensory experience of digital widescreen picture and sound, the Lobby Lounge where you can enjoy cocktails and food, and Premium VIP Reserved Seating.  First in greater Minneapolis to offer reserved seating, all digital projection, and Dolby Surround 7.1 – the ICON continues to lead the way with ICON•X, The ICON EnhancedXperience – featuring the debut of Dolby® Atmos™ to the region.  The ShowPlace ICON Theatres® at The Shops at West End is the only theatre in a 300 mile radius to deploy the Dolby® Atmos™ system.
 
Movie-goers should visit ShowPlaceICON.com, “Like” us on Facebook, “Follow Us” on Twitter, and check local listings for the latest information on Dolby®Atmos™.
 
About Dolby® Atmos™
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing filmmakers the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema experience ever.
 
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 10 Academy Award winning sound mixers, among others. More than 70 films from ten different countries—representing a broad range of genres, from action thrillers and animated features, to comedy and horror—have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. 
 
Upcoming Dolby Atmos Titles Include:
Insidious: Chapter 2, Gravity, Thor: The Dark World, Ender’s Game, Hunger Games: Catching Fire.
 
To stay alert with future Dolby Atmos titles, or for information on past titles; visit, dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
 
For an educational video on Dolby Atmos, visit: https://vimeo.com/40699179.

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site About Kerasotes Theatres: Founded in 1909 with a single storefront nickelodeon, Chicago-based Kerasotes ShowPlaceTheatres introduced a “new era of moviegoing” with its ShowPlace ICON Theatres® in Chicago and Minneapolis.  Managed by third generation family, Tony and Dean Kerasotes, the Company plans to debut ShowPlace ICON Theatres® in additional major U.S. markets. For more information, please visit us online at ShowPlaceICON.com. Kerasotes Theatres Directory page
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