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Melbourne—Nov 2, 2013

Reading Entertainment Installs Dolby Atmos

The first exhibitor in Australia to bring Dolby Atmos’ lifelike storytelling to moviegoers
Dolby Laboratories, Inc. (NYSE: DLB) and Reading Entertainment (Reading), a subsidiary of Reading International, Inc., (NASDAQ:RDI)announced today that Reading is the first movie exhibitor in Australia to install theDolby® Atmos™ cinema sound platform. The first Dolby Atmos film to play at Reading will be Marvel’s Thor: The Dark World, which will begin screening today at Reading Cinemas Waurn Ponds, Geelong, in the  Titan XC Extreme Cinema.
 
Dolby Atmos, a new audio format, has been embraced by leading exhibitors worldwide, and more than 85 titles have been announced with Dolby Atmos, establishing it as one of the sound formats that content creators most prefer. The adoption of Dolby Atmos will allow Reading to offer a captivating listening experience with more natural, realistic sound that truly envelops the audience, transporting them into the onscreen story, while staying true to the filmmaker’s original artistic intent.
 
“Adoption of innovative technology is a key objective for us in order to remain competitive in the fast-paced entertainment industry,” said Wayne Smith, Managing Director, Australia and New Zealand, Reading Entertainment. “Dolby Atmos is a proven system that we believe delivers an unsurpassed moviegoing experience to our customers. With 55 surround sound speakers and the latest in digital projection, we are very excited about launching our new concept. We look forward to bringing the very best in presentation and sound to the people of Geelong.”
 
“With Dolby Atmos, audiences are no longer just watching a movie, they are experiencing it,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Dolby Atmos is quickly becoming the preferred choice for next-generation sound in the cinema with major studios, directors, sound teams, and exhibitors rapidly adopting the solution. We are very excited and honored to be working with Reading to bring the immersive Dolby Atmos cinema audio experience to more moviegoers in Australia.”
 
In addition to Marvel’s Thor: The Dark World, other movies that have been confirmed to be in Dolby Atmos include:
  • DreamWorks Animation, Mr. Peabody and Sherman
  • Lionsgate, The Hunger Games: Catching Fire
  • Lionsgate, I, Frankenstein
  • Summit Entertainment, Ender’s Game
  • Twentieth Century Fox, Dawn of the Planet of the Apes
  • Twentieth Century Fox, Rio 2
  • Twentieth Century Fox, The Secret Life of Walter Mitty
  • Twentieth Century Fox, X-Men: Days of Future Past
  • Warner Bros., The Hobbit: The Desolation of Smaug
  • Warner Bros., 300: Rise of An Empire
Moviegoers can visit Reading Entertainment’s website at www.readingcinemas.com.au to check out upcoming Dolby Atmos movie titles.
 
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by making it easy for filmmakers to place or move specific sounds anywhere in the movie theatre. The result is what moviegoers have described as a virtual reality of sound and the most engaging and lifelike cinema experience ever.
 
Introduced in April 2012, Dolby Atmos has been embraced by all major Hollywood studios, six Academy Award® winning directors, and 11 Academy Award winning sound mixers, among others. More than 300 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitors. Eighty-five films from 10 different countries—representing a broad range of genres—have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
 
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.


Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Reading Entertainment Inc: Reading International (http://www.readingrdi.com) is in the business of owning and operating cinemas and developing, owning and operating real estate assets. Our business consists primarily of the development, ownership and operation of multiplex cinemas in the United States, Australia and New Zealand; and the development, ownership and operation of retail and commercial real estate in Australia, New Zealand and the United States, including entertainment-themed retail centers (“ETRC”) in Australia and New Zealand and live theater assets in Manhattan and Chicago in the United States.  Reading manages its worldwide cinema business under various different brands in the United States, under the Reading brand. Reading Entertainment Inc Directory page

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More Dolby News:
Sep 24, 2020 Megabox to Deploy Dolby Technologies to Provide Premium Experiences to Moviegoers in Korea
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Dolby Laboratories, Inc. (NYSE:DLB) and MegaboxJoongAng, Inc. (Megabox) today announced a 5 year agreement to equip Megabox theaters in Korea with Dolby technologies. With this deal, Megabox will deploy Dolby’s Auditorium Packages, including servers, processors, speakers, and amplifiers, to Megabox Anseong Starfield and Namyangju Hyundai Premium Outlets Space One, making it the first case of Dolby’s Auditorium Packages being installed in all 5.1/7.1 channel screens within a single multiplex.

Sep 1, 2020 Dolby Laboratories and Wanying Cinema Line Further Extend Dolby Cinema Footprints in China
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Dolby Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the high-end cinema exhibitor in China with the brand MIXCINE, today announced that the two companies have strengthened cooperation to further extend the spectacular Dolby Cinema experience to more moviegoers with a plan to add more than ten additional Dolby Cinema locations across China. Wanying Cinema Line is wholly owned by China Resources Land, a leading commercial real estate company in China.

Aug 31, 2020 Reel Cinemas Opens Second Dolby Cinema at the Dubai Mall, Making it the First Cinema Complex in the World to Have Two Dolby Cinema Screens.
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Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, announced the opening of its second Dolby Cinema® screen at the world famous The Dubai Mall – making it the first cinema complex in the world to have two Dolby Cinema screens. Given the success of the first screen, this additional screen helps serve the growing demand for an elevated movie experience at The Dubai Mall, and continues the growth of Dolby Cinema in the Reel Cinemas circuit.

Jan 13, 2020 Dolby Technologies Power Academy Award Nominees Including “1917,” “The Irishman," ”Joker," “Little Women,” "Once upon a Time...in Hollywood," and More
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Dolby Laboratories congratulates this year’s Academy Award nominees who have used Dolby Vision and Dolby Atmos to bring their films to life. With the help of Dolby technologies these artists delivered spectacular experiences to audiences globally.

Nov 7, 2019 Dolby Cinema Launches 4th Location in UK
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Birmingham has become the latest UK city to welcome a Dolby Cinema, following a breakthrough year in bringing film buffs the very best technology with ODEON Cinemas Group.

Sep 25, 2019 Dolby Celebrates Opening of the 2,000th Dolby Atmos Screen in China at Jinyi Cinemas Jiaxing Site
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Dolby Laboratories Inc. (NYSE: DLB) and Guangzhou Jinyi Media Corporation Ltd. (Jinyi, 002905.SZ), owner of Jinyi Cinemas, one of the largest cinema circuits in China, today announced the opening of the 2,000th Dolby Atmos® cinema screen in China at Jinyi Cinemas Jiaxing site.

Sep 19, 2019 Dolby Laboratories And Cineplexx Bring Dolby Cinema Experience To Vienna For The First Time With Launch Of A New Dolby Cinema At Village Cinema Wien Mitte
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Dolby Laboratories, Inc. (NYSE: DLB) and Cineplexx today announced the opening of the first Dolby Cinema in Vienna at the Village Cinema / Wien Mitte with the premiere of the new blockbuster movie Ad Astra. The collaboration with Dolby forms a part of Cineplexx’s modernization strategy as it  underlines its commitment to deliver the best possible cinema experience to its customers in Austria. A second Dolby Cinema site is also planned to open later in the year.

Sep 16, 2019 Dolby and United Cinema Chain to Bring First Dolby Cinema to Russia
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Dolby Laboratories, Inc. (NYSE: DLB) and The United Cinema Chain “Kino OKKO” (Cinema Park & Formula Kino) have entered into an agreement for the first deployment of Dolby Cinema in Russia.

Sep 11, 2019 Manchester Becomes Latest UK City to Open A State-Of-The-Art Dolby Cinema, at Odeon Trafford Centre
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Manchester film fans can enjoy the very best in cinema technology and luxury following the opening of the highly-anticipated Dolby CinemaTM at ODEON Trafford Centre. They now have the opportunity to experience films including IT Chapter 2 in the stunning Dolby Cinema, creating an immersive environment and an unrivalled cinematic experience in the city.

Aug 5, 2019 The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC
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Dolby Laboratories, Inc. (NYSE: DLB), Warner Bros., and AMC Theatres® (NYSE:AMC) today announced that The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC.
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