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# 1939 Baird

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Kortrijk, Belgium—Nov 19, 2013

South-Africa’s Nu Metro Cinemas Goes Fully Digital with Barco

Digital Cinema market leader Barco and its integration partner RCC Trading are currently working hard to get all Nu Metro theaters fully digital by December 2013. The South African exhibitor, the second largest in the country, has ordered no fewer than 111 new Barco digital cinema projectors, to be installed across 16 sites. On top of that, selected Nu Metro theaters in Johannesburg, Cape Town and Durban will be equipped with Barco’s Auro immersive sound system – a premiere for Africa.

Nu Metro Cinemas converted its very first fully digital cineplex in Johannesburg in 2009. Since then, the cinema chain had gradually gone digital. With the need for a full digital transition, came the decision to restrict the number of cinema projector suppliers. Barco was selected, on account of the quality and low total cost of ownership of its projectors, as well as its local presence in South Africa, which Nu Metro considered a guarantee for excellent support services. 

Full confidence 
“We have been using Barco projectors for many years, at several Nu Metro sites, and their quality and reliability is beyond compare. Many of our colleagues in the cinema business agree with that, which further heightens our confidence in Barco,” said Luke Roberts, Nu Metro’s General Manager. “On top of that, our many meetings with the Barco team confirmed that Barco would be the right choice. The people there really know their projectors inside out.” 

A history of firsts 
Nu Metro’s trust in Barco also spurred the exhibitor to invest in Barco’s Auro immersive sound system, as a way of further enhancing the entertainment experience. Roberts and his team had tested Auro and competitive products and believe that Auro offers far better sound quality, as well as a clear path to an open standard for immersive sound. The installation of Auro perfectly fits Nu Metro’s list of firsts in Africa. Nu Metro was the first cinema chain with an all-digital Cineplex, and now leads the way once again with the Auro immersive sound system. 

Premium entertainment experience 
“Nu Metro Cinemas is a progressive circuit with a true focus on delivering a premium entertainment experience. We’re proud to be chosen by this trendsetting chain to help them achieve that aim. The partnership also enables us to bring our Auro 11.1 immersive sound experience to South African moviegoers for the first time. This really is the next step in bringing the exciting new opportunities of the digital Cinema of the Future to the African continent,” said Wim Buyens, Senior Vice President of Barco’s Entertainment Division. 



About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Nu Metro: Nu Metro Cinemas, part of The Time Media Group (plc), is South Africa’s second largest cinema operator. Headquartered in Johannesburg, the chain operates 20 cinemas throughout the country. 
Nu Metro Directory page

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