Cinema Technology May. 16, 2021
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Sponsors



GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in over 80 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.



QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Industry Partners



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​



Shows & Events



CinemaCon 2021 has been scheduled for August 23-26, 2021 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




ShowEast 2021,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.


# 1938 Baird.

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Buenos Aires, Argentina—Dec 3, 2013

Qube Cinema Supports Cinecolor in Its Transition to Digital Cinema in Latin America

XP-D Digital Cinema Servers and QubeMaster Pro Mastering Software Sales in Five Countries
Qube Cinema has sold its digital cinema servers and DCP mastering software to Cinecolor postproduction facilities in five Latin American countries. Each of the Cinecolor post houses – in Argentina, Chile, Brazil, Mexico and Columbia – now has a Qube XP-D server in its screening room for QC of its DCPs. Cinecolor Argentina and Columbia also use QubeMaster Pro for mastering DCPs. The DCP mastering and QC equipment enable Cinecolor to meet the growing demand for digital cinema postproduction services in Latin America.

With a long history in film processing expertise behind them, Cinecolor, owned by Grupo ChileFilms, has surged into the digital cinema postproduction market. Cinecolor Argentina, located in Palermo Hollywood, Buenos Aires, was the first company in Argentina to offer digital transfers from 35 mm film. It covers all the stages of postproduction in one spot.

“Film’s place in cinema is disappearing and forty percent of the screens in Argentina are now digital,” said Mario Zambrino, technical director at Cinecolor Argentina. “Having an efficient digital workflow is imperative for us and that’s where Qube Cinema comes in. We use the Qube XP-D digital cinema server for our post processes and QubeMaster Pro is one of the tools we use to package DCPs.” 

The Growth of Digital Cinema in Latin America
Cinecolor is the oldest postproduction company in Argentina, and the biggest, handling negative development to make prints, offline editing, conforming, scanning and recording, VFX, color grading at 2K on a big screen and finishing in all formats for TV and feature film: 35 mm, HD and DCPs. It boasts the most experienced colorists in the region, from film and digital. The Qube Cinema XP-D servers and QubeMaster Pro enable the creation of d-cinema distribution masters (DCDMs) and DCPs for Cinecolor’s advertising and film work, following SMPTE guidelines.

“Most of our clients are making feature films and almost all of them are shooting digitally,” said Lucas Guidalevich, operations manager at Cinecolor Argentina. “The digital workflow is new for many directors and producers and we take them through all the steps. We work with the production company to find the best way for finishing their content.”

In addition to the studio in Argentina, Cinecolor has post houses in Brazil, Chile, Columbia and Mexico, all providing post services for the TV, advertising and film markets. There is a high level of cooperation between Cinecolor facilities.

“Cinecolor Brazil and Mexico have a similar infrastructure to ours,” Zambrino explained. “We all have film labs of various sizes. Brazil and Mexico make prints of feature films for their internal markets. Though the number of digital cinemas is growing rapidly, there are still roughly 500 screens that have 35 mm projectors. This means that we all continue to do a lot of release printing jobs, which we export to different regions of Latin America. We make prints of Disney films here for Argentina and other countries in the region."

Satellite Transmission of DCPs and Live Content
Cinecolor Chile has a film lab as well as teleport for satellite transmission of digital content to the region. Operated as Cinecolor Sat, the satellite network is set up to distribute DCPs of feature films, trailers and ads directly to cinemas. There is a plan to install a fiber connection between Chile and Los Angeles, where most of the content originates. One decoder on the antenna is dedicated to transmitting DCPs. Another decoder enables distribution of live alternative content and ads to theaters. This should come in handy for the upcoming World Cup next year and the 2016 summer Olympics, both of which are being held in Brazil.

“Cinecolor Sat acts as a digital highway, transmitting content to the theaters connected to our network,” said David Trejo, director at Cinecolor Brazil. “The network has the flexibility to distribute local content throughout the region in substantially shorter times than physical distribution. This will generate revolutionary changes in programming and content distribution.”

For The Love of Film
Cinecolor Argentina started processing film more than 30 years ago and brought the first Telecine to Argentina in 1988. Even with the all-digital pipeline they’ve established, the creatives at Cinecolor continue to have a love of film. Cinecolor Argentina has a new department of digital restoration of older films, preserving the country’s cultural heritage using optimal technology. For preserving footage for historical archiving they make a film copy, while the movies destined for commercial exhibition are packaged as DCPs.

Despite its release printing and historical archiving work, Cinecolor Argentina sees the writing on the wall for film. Only two movies out of about 80 that were produced in Argentina this year were shot on film. The company’s postproduction and distribution work will increasingly involve an all-digital workflow.

“We’re excited to be part of the growing market for digital cinema in Latin America,” said Eric Bergez, director of sales and marketing at Qube Cinema. “We look forward to working with Cinecolor throughout the region.”

The Qube XP-D and XP-I servers, and QubeMaster Pro are available from Qube Cinema and its worldwide network of resellers. For more information visit www.qubecinema.com.




About Qube Cinema, Inc: Qube Cinema ( www.qubecinema.com )  is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry right from filmmakers and post-production companies to exhibitors with DCI compliant products to moviegoers.
Qube's products are used in every step of the filmmaking and exhibition process.  Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalized greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well established globally, with thousands of installations across 50 countries.
Qube's service offerings are constantly evolving to cater to the needs of the global cinema business.  Qube has digital cinema operations in over 4,000 screens (42%) across India, masters over 1,800 movies per year across 6 locations in India and the UAE, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).
Qube Cinema, Inc Directory page
About Cinecolor Argentina: Cinecolor Argentina Directory page

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More Qube Cinema, Inc News:
Apr 8, 2021 Cinionic and Qube Upgrade South Asian Cinema Experience
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, and Indian digital cinema company Qube have announced a multi-year partnership to install 300 Laser Light Upgrade Kits to exhibitors throughout Southern Asia. Qube is India’s preeminent digital cinema technology and solutions provider, supporting thousands of screens. The deal gives theaters across the region a fast and economical upgrade path to laser projection for Barco Series 2 from the world leader in laser cinema solutions, Cinionic.

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