Cinema Technology Oct. 25, 2021
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.



Industry Partners



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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Hollywood, CA—May 1, 2014

Qube Cinema Enables Historic Screening of Digitally Restored Oklahoma!

4K HFR Version of Classic Film Premieres Opening Night of TCM Film Festival
Qube Cinema participated in a landmark screening of the restored and digitally mastered Oklahoma! at the TCM Classic Film Festival on April 10 at the TCL Chinese Theater in Hollywood. Attendees, Oklahoma! lead Shirley Jones, were treated to a 4K high frame rate (HFR) premiere of the classic musical projected onto the large screen by a 4K projector containing the Qube 4K Xi integrated media block (IMB) and relying on a high bitrate DCP streamed by the Qube XP-I server.

This historic screening of the 1955 Todd-AO classic is the first time a high bitrate and HFR DCP has been created and exhibited as part of the restoration of a feature film classic.

“Both Festival goers and industry pros in attendance were stunned and amazed at the sharpness, color saturation and brightness of Oklahoma! at this higher resolution and frame rate,” said Christopher Reyna, co-technical director of the TCM Classic Film Festival. “The higher bitrate made the 4K presentation an amazing treat for the 59-year old Todd-AO restoration, establishing a new benchmark for digital restoration.”

The Qube Cinema XP-I server is capable of streaming up to 1 Gbps of uncompressed data to the Qube 4K Xi IMB, delivering 4K resolution at 30 fps. For the Oklahoma! premiere, the XP-I server streamed the high bitrate DCP at 500 Mbps and 30 fps to a Xi IMB embedded in a 4K Christie projector. The Qube XP-I server and dual 4K Xi IMBs are currently installed in many giant screen museums across North America, notably the Houston Museum of Natural Sciences and Moody Gardens, where they are used to exhibit true 4K 3D presentations. 

“Qube has already completed 500 Mbps installations for 4K giant screens in museums and science centers,” Reyna explained. “With this Oklahoma! presentation, Qube is helping define advances in both mastering and exhibition technology that will benefit mainstream 4K theatrical exhibition as well.”

Scanning and mastering a 4K HFR DCP of the historic film
Oklahoma! was the first Todd-AO feature shot at 65 mm and one of only two shot at 30 fps. It was downconverted to 24 fps for distribution but FotoKem had a negative of the 30 fps version. Nine years ago, FotoKem, noticing that the original negative was badly faded and continuing to fade, made a 65 mm interpositive of the film. For the restoration, it scanned this 65 mm source at 8K to capture as much detail from the film as possible. FotoKem mastered two DCPs: a standard version and a high bitrate DCP that took advantage of the Todd-AO 30 fps film capture. 

Mastering at this rate – double that of most DCPs these days – made for much more data in the DCP. This meant that the TCM Classic Film Festival needed a server and IMB capable of handling the amount of data being streamed to the 4K projector, and this is where the Qube XP-I server and 4K Xi IMB came in.

“We went with Qube Cinema because the XP-I server can play back at a much higher bitrate than what other servers can do,” said Chapin Cutler, owner of Boston Light & Sound, the company responsible for technical setup for the entire festival.

FotoKem, which recently bought a Qube XP-I server and Xi IMB for its 4K studio, was able to QC its high bitrate DCP at the studio, before heading to the film festival for a final run-through.

“We did QC on the high bitrate DCP using our Qube XP-I server and Xi 4K IMB embedded in a Christie 4K projector,” said Andrew Oran, VP sales & operations, restoration at FotoKem. “Then the night before the premiere, the DCP was checked onsite at the theater with the Qube equipment as well. Both checks went flawlessly.”

The Premiere of 4K HFR Oklahoma!
The opening night premiere of the 4K HFR Oklahoma! was shown on a 66-foot screen. Oran was glad he got to watch the run-through at the TCL Chinese Theater the night before because he spent the first half-hour of the premiere watching the reaction of the crowd.

“The audience was thrilled to see such beautiful images on the screen,” Oran said. “The Qube server and 4K IMB allowed this presentation to be as close to the uncompressed source as possible. We couldn’t be happier with the end result of our high bitrate DCP being streamed by Qube’s server to the projector.”

“It was the best digital film I’ve seen,” agreed Chapin Cutler, who was also co-technical director of the TCM Classic Film Festival. “The fact that we filled the 950-seat theater on a Thursday evening to see a movie made in 1955 is quite an accomplishment, and, thanks to Qube, the quality of the exhibition was stunning.”

“It is my hope that, in future years, the TCM Classic Film Festival will be showcasing more of these 4K, 500 Mbps DCPs,” Christopher Reyna said. “We’ll be counting on Qube Cinema to help us make this happen.”

The Qube XP-I server and 4K Xi IMB are available from Qube Cinema and its worldwide network of resellers. For more information contact Eric Bergez at 818-392-8155 or visit www.qubecinema.com.

About Qube Cinema, Inc. 
Qube Cinema is an international manufacturer of Digital Cinema technology and mastering solutions. A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of experience in media, cinema and entertainment. The company is committed to creating a seamless Digital Cinema environment for exhibitors, filmmakers and postproduction companies with technologies that are innovative, flexible and cost-effective. Qube Cinema’s product lines include the Qube XP series of digital cinema servers, Qube Xi 4K Integrated Media Block, QubeMaster software solutions, and Qube Keysmith KDM generation system. Qube Cinema, Inc. is based in Burbank, California. For more information, visit www.qubecinema.com.



About Qube Cinema, Inc: Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry right from filmmakers and post-production companies to exhibitors with DCI compliant products to moviegoers.
Qube Cinema, Inc Directory page

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