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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Shanghai—Jun 13, 2014

Christie Unveils World’s First Permanent Commercial High-Brightness Laser Projection System in Shanghai

Christie®, the industry-preferred brand in the digital cinema projection market, today announced the unveiling of the world’s first permanent commercial pure laser projection system installed at the prestigious Shanghai Film Art Center on June 13, 2014.
  
The Shanghai Film Art Center, the first cineplex to be built in China, has just installed the Oriental Mega Screen and is equipped with state-of-the-art equipment and amenities. The installation of Christie’s laser projection system at this facility is a clear indication that high-brightness laser projection technology is officially ready to enter commercial operations. Having successfully demonstrated high powered laser projection systems at numerous industry events for the past two years, including the world’s first commercial laser engagement in 2013, Christie has once again accomplished the pioneering feat of placing this groundbreaking projection technology permanently within the reach of the mass audience.
 
Laser Projection Redefines 3D Cinema
As the pioneer and leader in laser projection technology, Christie is in constant pursuit of maximum brightness and the most realistic color reproduction. Through continuous research and innovation, Christie’s industry-leading products and solutions have time and again captivated and amazed audiences around the world, and constantly elevate the audiovisual experience to new heights. Christie laser projectors will provide industry-leading brightness of up to 72,000 lumens per projector head, wider color gamut capabilities, higher contrast, and dramatically reduced maintenance requirements, resulting in a better experience for all applications.
 
With a maximum brightness of up to 72,000 lumens, Christie’s laser technology has achieved an astounding breakthrough, which completely shattered its previous record of 34,000 lumens using conventional xenon lamp technology. Not only does this greatly increase the brightness when viewing 3D content, it also further pushes the capability of high quality visuals and art forms to new heights and restores cinematic colors to its intended realism and brilliance.
 
One of the biggest advantages of Christie’s laser projection system is its scalable and upgradable architecture, which allows users to precisely select the amount of laser light needed for their screen, with the capability to simply add more laser modules in the future if they wish to increase the brightness. Moreover, using the industry-proven Christie Duo system, there is no practical limit to the amount of light that can be put on a cinema screen. For maximum reliability, Christie’s laser system features integrated cooling in each laser module to provide the right amount of cooling for the lasers that are in use. 
 
If the mechanical cooling components in one module experience a failure, then only that module goes dark, but the movie can still play very brightly with the light from other modules. Competitive architectures feature a single cooling unit, which represents a high risk, single-point of failure for the entire system.
 
Smooth Installation of World's First Commercial Laser Projector
The process of installing the world’s first commercial 4K laser projection system in Hall 1 of the Shanghai Film Art Center by Christie’s highly-proficient technical personnel has been smooth sailing. Boasting a brightness of 60,000 lumens, a contrast ratio of 3000:1, and a 1.4 gain high uniformity white screen measuring 23 meters in width, these technologies are set to deliver an unprecedented and ultimate visual experience for the audience. Christie is on track in setting a new record in the global film industry with the installation of this cutting edge laser projection system.
 
“As a pioneer in the visual display industry, Christie prides itself in the pursuit of achieving the highest in brightness and achieving the most realistic color reproduction,” said Don Shaw, senior director, Product Management, Christie.
 
“With our rich experience in the field of laser research and development, and having conducted a number of professional and commercial laser demos, Christie is able to deliver full-fledged laser technology at the Shanghai Film Art Center. The installation has been exceptionally smooth due to our longstanding expertise and practical experience in laser projection technology.”
 
Christie is the world’s first visual technologies company to receive the US FDA approval of variance allowing the sale of laser projectors for use in a cinema. 
 
Christie Leads the Way in Commercial Laser Projection
The event at the Shanghai Film Art Center showcases the capabilities of Christie’s 4K laser projection system in displaying spectacular images that redefine the cinematic experience. From the gleaming bodywork of the hottest automobiles to flying sparks from chainsaw-wielding workers, the minute details on an owl’s feathers to soaring grains of sand generated from swift motions of a shark, the crystal-clear waters of natural landscapes to glimmering lights from multiple windows of a New York skyline at night, Christie’s laser projection system elevates stunning and lifelike visuals to a whole new level.
 
Guests who attended the event are not just enthralled by this exceptional visual experience, they are also convinced that this installation marks a new milestone in cinema projection technologies. At the same time, they look forward to enjoying these breathtaking visuals at more theaters in China. The gala event concluded on a high note with the special preview of the Hollywood blockbuster film Godzilla.
 
“We are very proud to install and showcase the superiority and brilliance of the world’s first commercial laser projection system,” said Lin Yu, vice president, Christie Asia Pacific. “This revolutionary projector system will show how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion can be vastly improved, versus the conventional 3D systems found in cinemas around the world today. This heralds a new chapter in the milestones of global film technology and reinforces Christie’s position as the leader in ushering commercial theaters into a new era of high-brightness laser projection.”


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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CES+ Logo
Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.

Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.

Apr 4, 2019 Christie Taps TSR PROVA as India’s Marquee Cinema Integration Partner for its RealLaser Illumination Platform Projectors
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is proud to announce that TSR PROVA (‘TSR’) has been signed as Christie’s pre-eminent integration partner of its family of RGB cinema projectors based on Christie’s industry-leading RealLaser™ illumination platform. TSR will assist in the adoption of Christie’s latest cinema technology across the burgeoning Indian exhibition market.

Apr 3, 2019 Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry
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GDC Technology Limited Logo
Huaxia Film Distribution Co., Ltd. (Huaxia Film), a well-known film distributor in China, today announced at CinemaCon 2019 that it will develop, leverage and promote premium format movies driven by new, advanced configurations, specifically the Cinity Cinema System. Cinity will seamlessly combine related processes and technologies, (e.g. filming, post-production, distribution and projection) that are representative of advanced-format movies, to build a complete industry ecosystem for them.

Apr 1, 2019 Christie RealLaser Projectors Put Cinemaworld’s West Melbourne, Florida Multiplex on Forefront of Technology with RGB Laser Brilliance
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Florida’s Cinemaworld has gained the leading edge in cinema projection and is amazing movie-goers with the ultimate experience in visual entertainment, thanks to the installation of Christie RealLaser™ projection systems at its West Melbourne theater complex.

Apr 1, 2019 Christie Strengthens Global Cinema Team with Hire of Industry Veteran
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced that Scott Freidberg has returned to the organization to evangelize Christie’s industry-leading cinema solutions, most notably its family of RGB pure laser projectors featuring RealLaser™ technology, and Vive Audio solutions.

Mar 28, 2019 Christie Illuminates the Future of Cinema Technology at CinemaCon 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be opening CinemaCon 2019, April 1 – 4 at Caesars Palace with an arsenal of projection and sound innovations, designed to best tell the stories that capture the hearts and minds of audiences worldwide, while adding to the bottom line of the studio and exhibition communities.

Mar 27, 2019 Christie RGB Projectors and Vive Audio Sound Solution Grace the World’s Largest ‘Pure Laser’ Multiplex in Mexico City
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex has recently opened an impressive cinema complex, featuring RGB pure laser projectors based on Christie RealLaser™ illumination, along with Christie Vive Audio™systems.

Mar 25, 2019 Cinema 21 Increases Investment in Christie RealLaser Technology
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Christie® is pleased to announce that Cinema 21, the largest movie theater chain in Indonesia, is expanding its fleet of RGB pure laser cinema projectors by acquiring a further 100 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination.

Mar 22, 2019 Christie Cinema Asia Appoints New Sales Director for India
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced the appointment of Kanwal Brar as Sales Director – Cinema (India) for Christie Digital Systems India, reporting to Don Shaw, Senior Director of Sales – Digital Cinema, Asia Pacific Region.

Mar 13, 2019 Susie Beiersdorf, Vice President of Sales, Cinema - the Americas, Christie, to Receive Inter-Society’s Ken Mason Award
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Inter‑Society Logo
Cinema-industry veteran Susie Beiersdorf, Vice President of Sales, Cinema – The Americas, Christie, has been selected as the 2019 recipient of the Ken Mason Inter-Society Award. The Ken Mason Award honors an individual who has made outstanding long-term contributions leading to the overall improvement of the motion picture experience. The announcement was made today by Paul Holliman, President, The Inter-Society for the Enhancement of Cinema Presentation, Inc. Beiersdorf will receive the award at a ceremony held at CinemaCon in Las Vegas on April 4.

Feb 20, 2019 Huayi Brothers Cinemas Selects Christie RealLaser Projectors for its Flagship Multiplex in Shanghai
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Huayi Brothers Cinemas has deployed Christie’s next-generation RealLaser™ cinema projectors at its flagship multiplex in Shanghai.

Feb 8, 2019 Digital Cinema Projection Pioneer Jack Kline Steps Down After 40 Years at Christie
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Christie® has announced that Jack Kline, a pioneer in digital cinema technology and architect of the innovative Virtual Print Fee (VPF) that accelerated the adoption of digital projection in movie theaters and created a revolution in global entertainment, is stepping down as Chairman, President and CEO of Christie after 40 years with the company, effective April 1, 2019.

Jan 25, 2019 Christie RealLaser Delivers Spectacular Colors at Charity Premiere of A Dog’s Way Home in Taipei
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Over a hundred dog owners and their pets from all over Taiwan recently converged on Songshan Cultural and Creative Park for a charity premiere of the Hollywood film, A Dog’s Way Home. It chronicles the heart-warming adventure of Bella, a dog who embarks on an epic 400-mile journey home after she is separated from her beloved human.

Jan 18, 2019 Christie RealLaser Colors First All-Pure Laser Multiplex in Hualien City
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that its next-generation RealLaser™ cinema projectors have been deployed at the newest multiplex on the east coast of Taiwan.
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