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Kortrijk—Aug 4, 2014

Barco Delivers 500 Digital Cinema Projectors to Support the Rollout of Digital Cinema in Brazil

Digital cinema expert Barco is proud to announce that it has recently closed a deal with integrator Quanta DGT to supply 500 digital cinema projectors to theaters in Brazil through a Virtual Print Fee (VPF) financing model. Many of the largest cinema exhibitors - Cinesystem, GNC, Cine Sercla, CineShow, CineArt, AFA Cinemas, PlayArte, Arcoplex, Cinematográfica Araujo - and dozens of small exhibitor groups have chosen to go digital with Barco digital cinema projectors.

While Brazil is the world’s tenth most important cinema market in admissions, the digitization percentage has been quite low for a long time: only around 38% of the 2,500 screens were digitized by the end of 2013. Recent public policies encouraging exhibitors to digitize their screens, including the VPF program, are taking hold and over 70% of the country’s exhibitors have already joined the program. Many of them rely on the support of system integrator Quanta DGT who, together with global digital cinema leader Arts Alliance Media have VPF agreements with the Hollywood studios to fund the rollout of digital cinema across Latin America. 

500 units by year-end 
“We give the exhibitors full flexibility regarding the digital cinema equipment they want to use,” says Tieres Tavares, CEO of Quanta DGT. “So they can choose the projectors and servers that best meet their needs.” As the major cinemas chose Barco projectors, Quanta DGT and Barco struck a deal for the delivery of 500 projectors, the first of which were shipped in July. In September, more than 300 units will be transported to Brazil. Local Barco Service Partners will install the projectors commencing in September. By the end of the year, all 500 screens should be digital. 

Worthwhile investments 
“We are delighted that these cinema exhibitors decided to put faith in Barco for their digital cinema conversion. The choice demonstrates that our long-term commitment to the Brazilian cinema market, featuring a strong local support team and local stock, brings excellent results,” added Ricardo Ferrari, Barco Sales Manager Digital Cinema. Over the past few years, Barco has indeed made sizeable investments to strengthen its local staff, train technical professionals (at its São Paulo Training Center) and optimize its local stock levels, thus avoiding waiting times for new projectors and spares. In addition, the company participates in important social projects in Brazil like 5 Views and Cine Manguinhos, aimed at bringing the world of cinema closer to Brazil’s deprived youngsters and offering them opportunities in the exciting cinema market. 

About Quanta DGT 
Quanta DGT is the result of the joining of forces of two leading companies in the Latin American entertainment infrastructure: TELEM, the most important technology solutions integrator for entertainment in South America, and DGT, the leader in digital cinema deployment in independent theaters on the continent. Along with Arts Alliance Media, the global market leader in digital cinema, Quanta DGT the preferred choice for managing the VPF program. 

About Barco 
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Quanta-DGT: QUANTA DGT is the result of the joint efforts of two of the main entertainment infrastructure players in Latin America: TELEM – South America´s most important integrator of technology solutions for the entertainment market - and DGT – the leader in digital cinema deployment for independent screens in this continent. Alongside with partner Arts Alliance Media (AAM), worldwide leader in digital cinema, it’s the most complete alternative for Virtual Print Fee (VPF) management in the digitization process of movie theaters in Latin America. Quanta-DGT Directory page
Countries:
Brazil

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