Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced that the Christie® Experiential Networks® (CEN) debuted its latest digital signage installation in the lobby of Michigan-based Emagine Entertainment’s recently opened Emagine Palladium theatre in Birmingham, Mich.
Part of CEN’s nationwide roll-out that is on track for 200 theatre lobbies in North America this year, the wide array of innovative solutions includes three “digital posters”, including interactive Christie FHD651-series 65” LCD panels; a “hero wall” composed of eight 55” screens in a herringbone pattern; and a video strip composed of eight 40” LCD screens. The displays demonstrate Christie's ability to deliver sophisticated advertising campaigns that communicate and engage with audiences. Other theatres scheduled for CEN installations include Missouri's Wehrenberg Theatres; Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia.
A premiere movie and dining experience, the new Emagine Palladium offers
upscale features and amenities that are raising the bar for out-of-home
entertainment. In addition to stadium-style
auditoriums with huge screens and the latest in digital cinema and sound,
it offers VIP membership opportunities, priority seating, a full service bar,
and in-theatre dining – all in an exceptionally comfortable and intimate
“We are committed to providing moviegoers
with a compelling reason to come to our venues for their entertainment,” said Paul
Glantz, Co-Founder and Chairman of
Emagine Entertainment, Inc. “We enhance the quality of their
experience and create a value proposition for them by making our theatres more
than a place to see a movie, but also a complete destination for dining and entertainment.
The lobby plays an important role in communicating the immersive nature of
their experience, and the Christie Experiential Network’s state-of-the-art signage
is an integral part of our strategy.”
“Just as CEN has done with Emagine Palladium,
we create a new and exciting digital advertising network within the theatre
lobbies of our Exhibitor partners as well as expanding upon existing systems to
generate incremental revenue,” noted Kevin Romano, senior director, Global
Media Networks, at Christie. “We manage
all aspects of the network including sales, content creation, interactive
programming, deployment, nationwide monitoring, and maintenance.”
The Christie Experiential Network is the
first fully-integrated, digital-out-of-home advertising network that gives
brands and studios access to a truly innovative visual platform to connect with
today’s tech-savvy consumers. Advertisers can increase their reach and engage
consumers by leveraging the experience and renowned technical expertise of the
world’s leading visual solutions company.
About Emagine Entertainment
Entertainment’s affiliates own and operate Cinema Hollywood in Birch Run, Clio
Square Cinema in Clio, Emagine Theatres of Canton, Novi, Woodhaven, Rochester
Hills, Royal Oak, Macomb, as well as Star Lanes at Emagine Royal Oak. Emagine
operates theatres with a combined 15,000+seats and 94 screens. Emagine enjoys
the honor and distinction of being named, “Best Movie Theatre” for several
years running by the Detroit Free Press, the Detroit News, and WDIV.
Emagine is a
recognized innovator in the theatrical exhibition industry, having been the
first theatre chain in the world to convert to 100% digital projection. In
1997, Cinema Hollywood was the first theatre in Michigan to open with all
stadium seating. Paul Glantz, the co-founder and chairman of Emagine
Entertainment, has been interviewed on CNN concerning his views and opinions on
the operation of luxury theatres. Emagine has created 5th Avenue, an all luxury
auditorium in Emagine Novi. It also offers luxury seating sections in most of
its auditoriums, reserved seating, and other upscale amenities such as valet
parking. All Emagine theatres offer adult patrons the option of enjoying their
favorite cocktail, beer or wine. A two drink maximum is strictly enforced in
its theatre operations. Auditoriums are equipped with low light surveillance
cameras as a further enforcement measure.
Entertainment has an excellent management team that maintains a high standard
of customer service and a fastidious attention to cleanliness in its theatres.
Emagine’s management team has established themselves as recognized leaders in
quality and in providing their guests with the best possible movie-going