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Singapore—Feb 18, 2016

Golden Village Multiplex and Jack Neo’s “Long, Long Time Ago” introduce Singapore to the Auro 11.1 By Barco Immersive Sound System

Market leader in digital cinema technology Barco is proud to finally introduce the Auro 11.1 immersive sound set-up to moviegoers in Singapore. Golden Village Multiplex will be the first local cinema operator to support the revolutionary audio format. The first screening in Auro 11.1 will be Director Jack Neo’s full length feature film "Long, Long Time Ago," at Golden Village Suntec City theater. 
 
Auro 11.1 by Barco is a unique sound format that adds two additional layers of sound to the existing 5.1 surround sound layer. These unique height and overhead channels create a natural, lifelike sound, with sound waves coming from every direction, just like they do in real life. These lifelike characteristics have already persuaded numerous Hollywood producers and cinema operators who were looking for new ways to differentiate themselves.
 
Evoking history through sound and vision
Among the Auro-converts is director Jack Neo, who mixed his latest effort, the full length feature film Long, Long Time Ago, in the format. The movie — which features an ensemble of local veteran artists including Aileen Tan, Mark Lee, Wang Lei and Suhaimi Yusof — is situated somewhere between 1965 and the early 1970s. It tells the history of Singapore’s growth as a nation through the story of protagonist Zhao Di (played by Aileen Tan), as her family journeysthrough the years from their humble Kampong (village) to a modern HDB flat. The moody cinematography, combined with the unique features of Auro 11.1, evoke a historic setting that truly envelopes the audience.
 
“It’s great to get the opportunity to support this unique cinematic experience with Auro 11.1 in Singapore,” says Wilfred Van Baelen, CEO and founder of Auro Technolgies. “I’m convinced that moviegoers will be thrilled by the experience, and feel part of the history of Singapore.”
 
50% audio, 100% unique experience
Long, Long Time Ago is being shown for the first time in Singapore in full-fledged Auro 11.1 at Golden Village Suntec City theater. “Visualization has grown tremendously in recent years, while the evolution of audio technology has been much more gradual,” explains Sebastian Fong, project manager at Golden Village. “That’s why Auro 11.1 by Barco is such a monumental revolution in the history of cinema. When it is known that 50% of the moviegoing experience relies on pitch-perfect audio, you understand why we’re so proud to be the first cinema operator to launch Auro 11.1 in Singapore.”
 
“I have always wanted my audiences to fully experience the various sounds in my films as audio is an important part of any film, just like the images. With the collaboration with Barco & Auro Technologies, my audiences can truly experience the audio landscape in my movies as immersive as I have intended,” added Director Jack Neo.
 
Eddie Tan, Barco’s general manager Entertainment Southeast Asia explains why the format can truly make the difference for cinema operators: “By turning every boom, swoop and whisper on screen into a compelling experience, Auro 11.1 by Barco turns a night at the movies into the ultimate adventure. In this way, it gives film fans another compelling reason to go to the theatre, instead of watching movies in the confines of their homes.”

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Golden Village Multiplex Pte Ltd: Golden Village Multiplex Pte Ltd is Singapore's leading cinema exhibitor with 11 multiplexes housing 92 screens with locations at Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Great World City, Plaza Singapura, 112 Katong, City Square and VivoCity, home to GV’s flagship cinema and Singapore’s only megaplex.  In November 2014, GV expanded its circuit with the opening of GV Suntec City, Golden Village’s downtown flagship, boasting eight auditoriums and three Gold Class halls with a total capacity of 1,390 seats. Golden Village was established to develop and operate modern, luxurious multiplex cinemas and is the first local cinema company to personalize the moviegoing experience through its Movie Club program.  The prime mover in the introduction of the multiplex to Asia, Golden Village’s first imprint in Singapore was made on 28 May 1992 with the successful opening of the Yishun 10 cinema complex. Today, GV has a reputation of offering the widest choice of movies, unparalleled comfort, state-of-the-art design, prime locations and convenience. Additionally, GV constantly upgrades its IT capabilities to enhance the consumer experience with notable recent additions such as Quick tix™, its enhanced iGV app and the auto-gate system.  

Golden Village Multiplex Pte Ltd Directory page
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