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# 1939 Baird

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Los Angeles & Sacramento, Calif.—Mar 21, 2016

AEG and Regal Partner with Barco to Unveil Most Technologically Advanced, World-Renowned Movie Theater

AEG, one of the world’s largest sports and entertainment presenters, and Regal, operators of the largest and most geographically diverse theater circuit in the United States, have partnered with leading global technology company Barco to announce a multi-year, strategic partnership to create Regal L.A. LIVE: A Barco Innovation Center. The current Regal Cinemas L.A. LIVE, owned by AEG, will transform into a one-of-a kind creative hub for all of Barco’s cutting-edge cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.

“Regal L.A. LIVE: A Barco Innovation Center represents a new step in the movie theater industry for business and technology,” said Shelby Russell, Vice President, AEG & L.A. LIVE Marketing. “Together with Barco, we will be continually committed to bringing audiences at L.A. LIVE the best theater experience they can find anywhere.”

“Regal Cinemas L.A. LIVE hosts over 20 movie premieres annually and, since opening in 2009, has provided the public with one of the best movie-going experiences possible,” said Greg Dunn, President and Chief Operating Officer for Regal. “We are taking the next step in the movie theater’s illustrious history by installing all the latest Barco technology, yet again setting a new standard in cinema quality.”

Regal L.A. LIVE: A Barco Innovation Center exemplifies Barco’s vision for modern movie complexes to offer premium, differentiated cinema experiences with cost-efficient and streamlined operations. The theater will be an all-around immersive experience from start to finish, featuring the four key CinemaBarco premium movie-watching technologies: 

• Barco Lobby Experience: Numerous digital displays, lights and other innovative technology will be installed throughout the lobby and concourse area, captivating moviegoers with the cinematic experience from the moment they step through the doors using light, sound and interactive content.

• Barco Laser: Initially, two theater screens in the complex will be illuminated with Barco’s latest Flagship Laser projector, offering game-changing image quality with unprecedented brightness levels, increased contrast ratio, and vivid colors. All other cinema screens in the complex will be fitted with Barco Laser Phosphor projectors, turning Regal L.A. LIVE into the first all-laser multiplex on the U.S. West Coast, later this year.

• Barco Escape: One auditorium will feature Barco Escape, the three-screen, panoramic movie format that offers the ultimate immersive cinema experience. Barco Escape debuted to the public with scenes in both The Maze Runner and Maze Runner: The Scorch Trials. Additionally, director Scott Waugh (Act of Valor and Need for Speed) is currently in preproduction on the first feature length Barco Escape film and is tentatively scheduled for a late 2016 release. 

• Immersive Sound: Multiple auditoriums will include the most advanced immersive sound technology from Barco and Auro technologies, featuring a new way of delivering audio that completely surrounds the moviegoer, generating the most natural and life-like audio experience imaginable.

“CinemaBarco is helping exhibitors around the world to offer differentiating, premium movie experiences to their audiences,” says Wim Buyens, Senior Vice President for Barco. “Through our partnership with AEG, we now have the opportunity to showcase all of these great experiences under one roof, bringing an unprecedented cinematic experience to thousands and thousands of moviegoers in the film capital of the world.”

Regal L.A. LIVE: A Barco Innovation Center will kick-off its public opening with a launch party celebration on April 1st from 6 p.m. to 10 p.m. with a block-party style event on the streets located in front of the theater at L.A. LIVE, the downtown entertainment district. Guests will be treated to a live DJ, street performers, local artists, and more. Moviegoers purchasing tickets for movies starting at 6 p.m. or later on April 1st, will receive a voucher for a free small popcorn and small fountain drink. To learn more about the block party and Regal L.A. LIVE: A Barco Innovation Center, please visit lalive.com/barco



About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page About Regal L.A. LIVE: Regal L.A. LIVE: A Barco Innovation Center offers the premiere movie theater experience in the heart of the entertainment industry, Los Angeles. Regal L.A. LIVE: A Barco Innovation Center is home to the latest in Barco’s cinema technology including Flagship Laser Projectors, Barco Escape, Barco Lobby Experience and Auro immersive sound. The 800-seat Premiere House features the giant 70-foot screen showcasing numerous red carpet world premieres. In addition to hosting over 200 film festivals and events throughout the year, the theater is also home to the first 4DX auditorium in North America. Regal L.A. LIVE: A Barco Innovation Center is the preferred destination for movie industry leaders and moviegoers alike.
Regal L.A. LIVE Directory page About AEG: Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. AEG Directory page About Regal Entertainment Group: Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,315 screens in 561 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2017. The Company operates theatres in 48 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Regal Entertainment Group Directory page

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