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# 1939 Eidophor

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Auckland, NZ and Johannesburg, SA—May 23, 2016

Vista Group’s Vista Entertainment Solutions and Movio Sign Agreement with Primedia Group Company, Ster-Kinekor Theatres, the Largest Cinema Exhibitor in Africa

In a first for Vista Group International (VGL), its companies Vista Entertainment Solutions (VES) and Movio have won a joint proposal to provide their cinema industry-leading software to Ster-Kinekor Theatres, the largest cinema exhibitor on the African continent.

Ster-Kinekor Theatres is a wholly-owned business of the Primedia Group.  To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’.  The company is the pre-eminent name in cinema across the African continent operating 57 commercial cinema complexes in South Africa, six international sites based in Namibia, Zambia and Zimbabwe and 3 additional sites in development. 

The cinema chain’s sites house more than 480 large-scale screens and boast South Africa’s largest 3D footprint. It has pioneered cinema concepts such as Cinema Nouveau, one of the world’s largest dedicated art-house multiplex circuits, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It has also spearheaded the return of The IMAX® Experience to the country, with the opening of seven IMAX® Theatres across the country since 2013.

Preferred partner to hundreds of exhibitors worldwide including 17 of the world’s top 30 chains, VES is the leading global supplier of cinema management software to the cinema industry’s Large Circuit Market (LCM: cinema exhibitors operating more than 20 screens); VES software is installed at more than 4,000 sites in over 70 countries. With Ster-Kinekor’s 66 (licensed) sites and 480 screens across the four African countries, VES market share in Africa and the Middle East increases to an estimated 60% (LCM).  Ster-Kinekor will utilize VES software products spanning Vista Cinema, Head Office and Customer Sales Channels, enabling for the first time, a fully inter-connected suite that delivers the chain a single and total solution for optimising cinema management.

 “Ster-Kinekor Theatres will be operating nearly all of Vista’s modules,” says Mischa Kay, VES’s managing director, EMEA. “This represents Vista’s broad and inter-connected suite of products focused on the exhibition industry. By moving to Vista Cinema products SKT will enter a new era, using a single software system to manage their extensive circuit of cinemas in Africa, replacing a disparate and complex network of systems from multiple vendors. We look forward to supporting their ongoing commitment to innovation in the marketplace.”
 
Ster-Kinekor is already a customer of VGL’s MACCS International for its film distribution business, which means the company will hold contracts with three Vista Group companies.  By the end of 2016, VES and Movio offerings will be implemented in all of Ster-Kinekor’s cinema complexes in South Africa, Namibia, Zambia and Zimbabwe. 

“Establishing this deep relationship with such a valuable customer has tremendous meaning for us,” says Mr. Murray Holdaway, CEO of Vista Group International.  “Signing a joint arrangement for VES and Movio alongside Ster-Kinekor’s existing engagement with MACCS International further validates our effort to build synergistic software solutions for film industry customers throughout the world.” 
 
“Vista Group International’s rich and robust stable of companies, all catering to movie distributors and cinema exhibitors, is particularly attractive to us,” says Mr. Wanda Matandela, CEO, Ster-Kinekor Theatres.  “We take our position as the leader in the African cinema market very seriously and appreciate that Vista is an expert at every facet of our operation. Innovation is at the core of our brand and providing a constantly improving and superlative experience for our guests is a corporate mandate.  This partnership will support all our existing initiatives and help take our customer service and communication to an even higher level of performance.” 

Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world’s biggest cinema chains and captures the behaviour of over 34 million active cinema loyalty members worldwide. This deal enables Movio to collect moviegoer loyalty data for over 60% of the screens in South Africa. Ster-Kinekor is recognized as a digital marketing leader in the cinema space with comprehensive customer loyalty, social and mobile strategies.  Movio will integrate data from the SK Club Loyalty Programme utilising Movio Cinema, Movio’s analytics and targeted marketing Software-as-a-Service solution for cinema exhibitors. By capturing the behaviour of over 700,000 SK Club members, Movio Cinema will enhance the movie-going experience for Ster-Kinekor guests and increase customer engagement through targeted campaigns delivered across the moviegoer’s preferred communication channels.
 
According to Mr. Darren Hampton, General Manager, Loyalty, Social and Online at Ster-Kinekor Theatres, “At the heart of our business is the art of delivering a world class customer experience. A key enabler for us is the ability to gain real customer insights to better tailor our offering thus ensuring ‘great moments at their greatest’. We believe that the ability to accumulate data isn’t the main challenge for the cinema industry.  Translating that data into meaningful insights and an actionable business strategy is the real goal. Movio’s state-of-the-art expertise in accruing and interpreting moviegoers’ behaviour will add immeasurably to our own methodology and innovation initiatives.” 
 
“We are absolutely thrilled to have Ster-Kinekor as our premiere client in Africa,” says Ms. Sarah Lewthwaite, Movio’s Strategic Partnerships Director for the EMEA Region.  “Our two companies share a common vision in shaping the ultimate guest experience. Our immediate objective is to provide Ster-Kinekor with a better understanding of their SK Club members and enable targeted communications that hit the mark.”
 




About Vista Group International: Vista Group International (Vista Group) is a public company, listed on both the New Zealand and Australian stock exchanges (NZX & ASX: VGL). Vista Group provides cinema management, film distribution and customer analytics software to companies across the global film industry. Cinema management software is provided by Vista Entertainment Solutions, the core business of the Group. Movio (authority in moviegoer data analytics), Veezi (cloud-based SaaS software for the Independent Cinema Market), Maccs (film distribution software), Numero (box office reporting software for film distributors and cinemas), Cinema Intelligence (business intelligence solutions), POWSTER (creative studio and marketing platform for movie studios) and Flicks (moviegoer ‘go to’ portal for movie information) provide products that leverage the success of this platform for  other parts of the film industry, from production and distribution, to cinema exhibition through to the moviegoer experience. Vista Group has more than 500 staff across offices in New Zealand (Auckland headquarters), Sydney, Los Angeles, Dallas, London, South Africa, the Netherlands, Romania and China. Vista Group International Directory page About Movio: Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. With a global database of over 100 million moviegoers, 750 million behavioral and transactional records and more than 5000 movie titles, Movio is the world’s most comprehensive source of moviegoer data. A company of Vista Group International Ltd (NZX & ASX: VGL), Movio’s investment in data science and machine learning has produced market-leading technologies that redefine the possibilities of movie marketing. Movio empowers marketers to connect moviegoers with their ideal movie via online and offline channels, and link campaign data with actual ticket purchases to close the loop and measure campaign effectiveness. Movio Directory page About Ster-Kinekor Theatres:
Ster-Kinekor Theatres is a wholly-owned business within the Primedia Group and is the largest movie exhibitor on the African continent. To most South Africans, the word 'movies' is synonymous with the name 'Ster-Kinekor'. The company operates 57 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain's sites house more than 480 large-scale screens, over 87 264 seats and the largest 3D footprint featuring more than 140 state-of-the-art 3D screens across the country.  As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, one of the world's largest dedicated art-house multiplex circuits, and the luxurious Cine Prestige theatres, the first 'business class' cinema experience in South Africa. It boasts the only cinema on the continent that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of The IMAX® Experience, with the opening of seven IMAX® Theatres across the country.  As one of South Africa's most loved brands, it is Ster-Kinekor's ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing 'Great Moments at Their Greatest'. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.  The award-winning SK App, which is downloadable on all smart phone operating systems, is interactive, user-friendly and feature-rich, and recently recorded over 1.9-million downloads. The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering. Combined with industry leading loyalty programmes from Edcon and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage.   As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.  
Ster-Kinekor Theatres Directory page About Vista Entertainment Solutions: Vista Entertainment Solutions Ltd (VES) is the world leader in cinema management software solutions with installations in more than 80  countries around the world  and an estimated 38% global market share in the Large Cinema Circuit market. The VES software product line comprises multiple modules  both integrated and scalable, suited to cinema exhibitor’s operating 20+ screens and up to 100s of cinemas. VES is head-quartered in Auckland, New Zealand and has subsidiaries incorporated in Los Angeles, London, Shanghai, Beijing and Cape Town. Vista Entertainment Solutions Directory page

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