Cinema Technology May. 01, 2025
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USHIO manufactures the highest-quality digital cinema projection bulbs available.

USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps.

USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.
Recent News:
Nov 12, 2024 Ushio Announces Appointment of Michael Phipps as New President and Chief Operating Officer at Christie
Christie Logo
Ushio America Logo
Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie®, announced today the appointment of Michael Phipps as president and chief operating officer of Christie Digital Systems, Inc. and its subsidiaries.

Apr 4, 2023 Ushio Appoints Koji Naito as New Chairman and Chief Executive Officer of Christie
Christie Logo
Ushio America Logo
Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging and life sciences, and parent company to Christie®, the leader in audio and visual technologies, today jointly announce the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally.
Dec 9, 2018 New LUMINITY Series by USHIO Saves the Xenon Heyday Worldwide
Ushio America Logo
USHIO, one of the largest and most trusted names in the manufacturing of high-pressure xenon lamps today, proudly introduces the LUMINITY series.  LUMINITY is the result of a substantial R&D effort that extends the lifespan of numerous xenon lamps with additional working hours between 100-500 hours.
Aug 11, 2016 Ushio America Announces Partnership with Matex Controls
Ushio America Logo
Ushio America, Inc. is pleased to announce partnership with Matex Controls, leader in software development for Building Management System. Their unique Virtual Energy Management System (VEMS®) platform, designed specifically for cinema buildings in mind, offers energy savings of more than 25% over time. VEMS presents the new possibilities of their innovative method of saving energy in buildings, especially cinemas.
Featured Cinema Items:
Photo: USHIO Cinema Lamps
USHIO Cinema Lamps
USHIO Cinema Lamps
Photo: USHIO Cinema Lamps
Impress your audience
USHIO lamps offer great performance with an extremely long lifetime. The superior quality in brightness, contrast, color and sharpness on your cinema screen will constantly impress your audience. Our consistent performance and reliability are unmatched. That’s why huge majority of movie theaters around the globe already trust the USHIO products.
More Information:
https://www.ushio.com/products/cinema/


GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors.
 
GDC's products and solutions meet the highly demanding performance, security and reliability requirements established by motion picture studios.
Recent News:
Apr 2, 2025 Lotte and GDC Technology Strengthen Alliance with New Multi-Year Media Server Agreement
GDC Technology Limited Logo
GDC Technology Limited ('GDC'), a global leader in digital cinema solutions, today announced that Lotte Cinema has selected GDC's SR-1000 Standalone Integrated Media Block™ (IMB) for its comprehensive theatre upgrade program. The agreement covers the replacement of legacy systems and new installations across Lotte Cinema locations.
Apr 1, 2025 GDC AIB-3000 Transforms Cinema Audio
GDC Technology Limited Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that worldwide sales and commitments for its 16-channel cinema audio processor, AIB-3000, have shipped over 270 units since its introduction in 2024.
Apr 1, 2025 EIKON Develops Smart Workflow with GDC’s SCL Centralized Playback Server Solution
GDC Technology Limited Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that EIKON has selected GDC’s SCL Centralized Playback Server solution to manage the ingest and streaming playback of Digital Cinema Packages (DCP) for Quality Control (QC) of content at its global facilities. 
Mar 31, 2025 GDC Technology Reaches Major Milestone with the World’s First DCI-Certified HDR LED Media Server Designed for Cinema Screen
GDC Technology Limited Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions announced that a new Cinity LED solution incorporating media server technology from GDC, has successfully passed the latest and most rigorous test for High Dynamic Range (“HDR”) and 3D presentation under Compliance Test Plan (CTP) version 1.4.1 from Digital Cinema Initiatives (DCI).
Featured Cinema Items:
Photo: Cinema Automation
Cinema Automation
Cinema Automation
Photo: Cinema Automation
GDC’s CA2.0 smart cinema solution not only automates your playback process from the SCL Mk2 live-streaming library server to one or each auditorium’s diskless SR-1000 media server but also allows exhibitors to fully automate the booth operations with a one-stop-shop solution by bundling with GDC’s four automation products designed for: 1. Power ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-automation/?u...
Photo: Cinema Media Servers
Cinema Media Servers
Cinema Media Servers
Photo: Cinema Media Servers
GDC manufactures and develops high-quality DCI-compliant digital cinema media servers fulfilling customers’ needs for the past 20 years. GDC partners with the most DCI-recognized cinema display technologies in the world including Barco, Cineappo, Christie, Sony, SHAPP/NEC cinema professional digital cinema projectors and Samsung Onyx Cinema LED ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-media-servers...
Photo: Cinema Enterprise Software
Cinema Enterprise Software
Cinema Enterprise Software
Photo: Cinema Enterprise Software
GDC leading digital cinema solutions provider develops different revolutionary enterprise solutions to streamline the cinema chain operations which include: TMS-2000 Theatre Management System is your comprehensive solution to manage content, digital cinema equipment, and more from a central location. TmsAware™ App allows you to monitor cinema o...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-enterprise-so...
Photo: Cinema Storage
Cinema Storage
Cinema Storage
Photo: Cinema Storage
GDC cinema storage solutions offer scalable storage options with different features that fit exhibitors’ various needs. You may choose to upgrade your existing cinema media server SR-1000 IMB with built-in CineCache™ 2TB. You may consider choosing larger storage with an external hard drive for movie DCPs including Portable Storage features up to...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-storage/?utm_...


When you choose Barco, you're not just selecting a projector; you're investing in a world-class cinema experience backed by decades of projection heritage and cutting-edge technology.

Our award-winning laser portfolio isn't just extensive; it's a testament to our commitment to excellence. From the AIS Lumiere award for lightsteering to the prestigious AIS Wheatstone award and the consecutive BTOB awards in 2020 and 2021 – our trophy shelf is a reflection of our dedication to pushing the boundaries of innovation.
Recent News:
Apr 2, 2025 Barco Expands 2025 HDR by Barco Release Slate with Universal Pictures’ JURASSIC WORLD REBIRTH and New Live-Action HOW TO TRAIN YOUR DRAGON
Barco Logo
Barco announced today from CinemaCon, the annual convention for theater owners in Las Vegas, that Universal Pictures’ JURASSIC WORLD REBIRTH and new live-action HOW TO TRAIN YOUR DRAGON will release in premium HDR by Barco.
Apr 1, 2025 Warner Bros. Pictures’ SINNERS From Ryan Coogler and Starring Michael B. Jordan In a Dual Role Confirmed for Release in Premium HDR by Barco
Barco Logo
Today at CinemaCon, the annual gathering of theater owners in Las Vegas, Barco announced Warner Bros. Pictures’ SINNERS is set for release in the HDR by Barco premium format.
Mar 31, 2025 Barco Announces Upcoming 2025 Sony Pictures Titles for Release in HDR: KARATE KID: LEGENDS, 28 YEARS LATER
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On the first day of CinemaCon 2025, the annual gathering of theater owners in Las Vegas, Barco announced upcoming Sony Pictures titles to be released in premium HDR by Barco.
Mar 31, 2025 Barco Debuts New Smart Cinema Amplifier and Integrated Media Server with Audio Processing at CinemaCon 2025
Barco Logo
Barco, the global leader in laser cinema technology, debuted two new solutions at CinemaCon 2025 today, expanding the Barco Cinema portfolio with enhanced audio capabilities and faster, more efficient operations. The Barco mFusion ICMP-XS integrated audio and media server and Barco Smart Amplifier are designed to work seamlessly with the award-winning Barco Series 4 projection family to enable unified technology management, powerful content processing and playback, and rich surround sound.
Featured Cinema Items:
Photo: HDR by Barco
HDR by Barco
HDR by Barco
Photo: HDR by Barco
HDR by Barco
Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence.
More Information:
https://www.barco.com/en/solutions/cinema/hdr-by-barco
Photo: Barco Series 4
Barco Series 4
Barco Series 4
Photo: Barco Series 4
Barco Series 4
We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
Photo: Laser Light Upgrade
Laser Light Upgrade
Laser Light Upgrade
Photo: Laser Light Upgrade
Laser Light Upgrade
Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...


Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.
Recent News:
Apr 2, 2025 Arts Alliance Media Announces Inaugural Partner Awards, Honouring Cinema West Theatres and Sound Vision Technical
Arts Alliance Media Logo
Arts Alliance Media (AAM), global leader in digital cinema software and support services, is proud to announce the winners of its inaugural client awards. These awards celebrate partners who have not only demonstrated outstanding use of AAM’s technology but who also embody the company’s mission: to empower global cinema exhibition in delivering exceptional moviegoing experiences.
Apr 1, 2025 Cinépolis Renew Software Partnership with Arts Alliance Media for Producer, Screenwriter and AdFuser Solutions
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Arts Alliance Media (AAM), global leader in digital cinema software and support services, has announced the extension of a long-standing partnership with Cinépolis, the leader of the film and entertainment industry in Mexico and Latin America, and the world’s largest cinema chain in terms of attendance per-auditorium.
Mar 26, 2025 Sound Vision Technical Highlights Arts Alliance Media's Premier Software and Support in New Case Study
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Arts Alliance Media (AAM), global leader in digital cinema software and support services, has been commended for delivering premier support access, high-quality cinema solutions, and optimised efficiency for exhibitors in a newly released case study featuring Chase Taylor of Sound Vision Technical (SVT), a trusted provider of digital cinema conversions and installations worldwide.
Mar 4, 2025 Arts Alliance Media Appoint Alan Bowen as Chief Executive Officer
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, is delighted to announce the appointment of Alan Bowen as its new Chief Executive Officer (CEO) with immediate effect.
Featured Cinema Items:
Photo: AAM Producer
AAM Producer
AAM Producer
Photo: AAM Producer
Enterprise Theatre Management System
With more control and enhanced visibility, Producer lets you manage content across an entire cinema circuit from anywhere, at any time; all from a single dashboard. From automated playlist creation to real-time content and site monitoring, gain a bird’s-eye view of your cinemas’ operations.
More Information:
http://www.artsalliancemedia.com/product?id=1
Photo: AAM Screenwriter
AAM Screenwriter
AAM Screenwriter
Photo: AAM Screenwriter
Theatre Management System
As the most powerful, widely deployed Theatre Management System (TMS) in the world, Screenwriter offers comprehensive control over your content and screens from one central location in your cinema. Prepare to join a global network of centralised cinemas.
More Information:
http://www.artsalliancemedia.com/product?id=2
Photo: AAM Lifeguard
AAM Lifeguard
AAM Lifeguard
Photo: AAM Lifeguard
Hardware Management System
In a post Virtual Print Fee (VPF) world, Lifeguard gives you the tools to build your own NOC solution, helping to optimise hardware and reduce lost revenue. Now, you can stay on top of your assets with one central application
More Information:
http://www.artsalliancemedia.com/product?id=3
Photo: AAM HeyLED
AAM HeyLED
AAM HeyLED
Photo: AAM HeyLED
Digital LED Cinema Screen Technology
Revealing pure colour, true black, and higher contrast and brightness, the HeyLED Digital LED Cinema Screen presents colour as you’ve never seen it before. Prepare your audiences for the next generation cinema screen.
More Information:
http://www.artsalliancemedia.com/product?id=6


Christie is a leader in visual solutions for world-class organizations, offering diverse applications for cinema exhibitors. 

Christie, a leading innovator since 1929 and a pioneer in projection systems since 1979, has established a global reputation as a quality manufacturer of display technologies and solutions for the world's cinema exhibition industry.. 

Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.
Recent News:
Apr 22, 2025 Christie Secures Multi-Year Partnership with Independent Cinemas Australia as Exclusive Projection Partner for Ica Conference
Christie Logo
Christie® is proud to announce that it has entered into a three-year agreement with Independent Cinemas Australia (ICA) to support its annual conference as the exclusive projection partner from 2025 to 2027. Reflecting this partnership, the event has been officially rebranded as “ICA Conference: Projected by Christie.”
Apr 16, 2025 Christie supports future filmmakers with sponsorship of the Australian Film Television and Radio School’s Alumni and Industry Scholarship
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Christie® is pleased to announce its recent contribution to the Alumni and Industry Scholarship Fund at The Australian Film Television and Radio School (AFTRS), reinforcing its dedication to developing future talent in the film and broadcast industries.
Mar 31, 2025 Helios SA Converts Entire Chain to Christie Laser Projection in Major Multi-Year Agreement
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Helios SA, the largest independent cinema chain in Poland, has signed a multi-year agreement with Christie® to convert its entire chain to RGB pure laser projection. Over the next couple of years, all Helios screens will have the latest laser projectors from Christie’s CineLife+™ Series and CineLife+ IMB-S4 media servers.
Mar 27, 2025 Christie Equips New Cinemex Theatres in Mexico with Laser Projectors
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Cinemex, one of Mexico’s leading cinema chains, has acquired Christie® CineLife+™ Series laser cinema projectors to equip five theatre complexes as part of its brand renewal and modernization initiative, coinciding with its 30th anniversary.
Featured Cinema Items:
Photo: Christie CineLife
Christie CineLife
Christie CineLife
Photo: Christie CineLife
Features
Graphic Missing
Graphic Missing Christie® RGB laser projection systems feature an innovative system architecture with a remote projection head connected to the laser light source (laser module) via a fiber optic link. Often referred to as "pure laser", RGB laser technology uses individual red, green and blue lasers to generate light.
https://www.christiedigital.com/solutions/cinem...
Technology designed to bring your cinema to life.
We designed our CineLife Series to be both affordable and easy to install, to help bring RGB pure laser to the mainstream auditorium. With no need for external chillers or fiber-coupling, DCI-compliant CineLife projectors fit perfectly into limited spaces and produce premium-grade visuals.
More Information:
https://www.christiedigital.com/products/cinema/projection/cin...
Photo: Christie CineLife+
Christie CineLife+
Christie CineLife+
Photo: Christie CineLife+
Features
Graphic Missing
Graphic Missing Christie® RGB laser projection systems feature an innovative system architecture with a remote projection head connected to the laser light source (laser module) via a fiber optic link. Often referred to as "pure laser", RGB laser technology uses individual red, green and blue lasers to generate light.
https://www.christiedigital.com/solutions/cinem...
Brilliant illumination, brilliant electronics. Unmatched cinematic performance.
CineLife+ projectors are DCI-compliant, offer a new world of color and contrast, provide high efficiency and a long operational life, and reproduce 2D and 3D content at 4K resolution and up to 120 frames per second. See the future with CineLife+ projectors!
More Information:
https://www.christiedigital.com/products/cinema/projection/cin...
Photo: Christie Duo
Christie Duo
Christie Duo
Photo: Christie Duo
Features
Dual Projector Integration Kit
Christie® Duo is a dual-projection integration kit. With it, you can generate twice the projected brightness for sharper, superior 2D and 3D images. But you get none of the high cost or hassle that comes with current industry ‘big screen’ premium solutions.
More Information:
https://www.christiedigital.com/products/cinema/projection/chr...
Industry Partners


The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.
Recent News:
Apr 23, 2025 ICTA Announces 2025 EMEA Award Winner for Best New Build Cinema of the Year: EMOTION Kino Monheim am Rhein (Germany)
ICTA Logo
The International Cinema Technology Association (ICTA) is proud to announce the first winner of its 2025 ICTA EMEA Awards: EMOTION Kino Monheim am Rhein, Germany, has been named Best New Build Cinema of the Year.
Mar 31, 2025 ICTA, Inter-Society, and The Cinema Foundation Celebrate the Inaugural Cinema Systems Summit
ICTA Logo
The Inter-Society, the International Cinema Technology Association (ICTA), and The Cinema Foundation proudly welcome a capacity crowd to the fully booked inaugural Cinema Systems Summit, a groundbreaking event dedicated to the interconnected technologies that drive the modern moviegoing experience.
Jan 7, 2025 ICTA Unveils Winners of the Fourth Annual North America Cinema Awards
ICTA Logo
The International Cinema Technology Association (ICTA), the leading global network of motion picture professionals, is thrilled to announce the winners of the Fourth Annual North America Cinema Awards (NACA), presented in partnership with Celluloid Junkie.
Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
ICTA Logo
CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.
Shows & Events


CineEurope 2025, has been scheduled for June 16-19, 2025 in Barcelona. 

CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.
Recent News:
Apr 17, 2025 Kinopolis to Receive Milestone Award at CineEurope 2025
CineEurope 2025 Logo
KINOPOLIS Management Multiplex GmbH has been named as the recipient of the CineEurope 2025 “Milestone Award”, recognising its enduring legacy and transformative impact on German and European cinema exhibition. The award will be presented to Dr. Gregory Theile, Managing Partner of Kinopolis, during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.
May 6, 2024 Kinepolis to Receive 2024 Milestone Award
CineEurope 2025 Logo
KINEPOLIS Group NV, the Belgian company operating 109 cinemas and 1,131 screens worldwide, has been named as the 2024 recipient of the CineEurope Milestone Award, given in recognition of its outstanding accomplishments within European cinema exhibition. The Award will be presented as part of the CineEurope Awards Ceremony on Thursday 20 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.
Jun 19, 2023 Celebrating European Cinema at CineEurope 2023
CineEurope 2025 Logo
Welcoming delegates at the opening ceremony of this year’s CineEurope, Phil Clapp and Laura Houlgatte, President and CEO respectively of the European cinema trade grouping UNIC, today celebrated the unique appeal of the Big Screen experience.
May 24, 2023 Cinionic Named Official Cinema Projection Provider Of CineEurope 2023
Barco Logo
CineEurope 2025 Logo
Cinionic, the global leader in laser cinema technology, has partnered with the Film Expo Group to become the Official Cinema Projection Provider of CineEurope for the fifth year in a row. All projection equipment in the CCIB Auditorium will be supplied by Cinionic, powering the studio product presentations and screenings with Laser Projection by Cinionic.


CineAsia 2025 has been scheduled for Dec 8-11, 2025 in Bangkok.  

The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  
Recent News:
Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
ICTA Logo
CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.
Nov 2, 2020 Film Expo Group and Presenting Sponsor, Cinionic, Announce the 2020 CineAsia On-Line Schedule of Events
Barco Logo
CineAsia 2025 Logo
The Film Expo Group and presenting sponsor Cinionic, the Barco, CGS, and ALPD cinema joint venture, are pleased to announce the 2020 CineAsia Conference & Trade Show Schedule of Events. In consideration of COVID-19, this year’s convention is entirely online, running November 4 & 5, 2020.
Feb 6, 2020 Cineasia Reclaims Bangkok as Site for Cineasia 2020
CineAsia 2025 Logo
The Film Expo Group is pleased to officially announce that CineAsia is relocating to Bangkok, Thailand from 7-10, December, 2020. The venue will be the Royal Paragon Halls at the Siam Paragon Mall with screenings and presentations at the Paragon Cinema.
Jul 24, 2019 Dinh Thi Thanh Huong to Receive Distributor of the Year at CineAsia 2019
CineAsia 2025 Logo
Dinh Thi Thanh Huong, Vice Chairwoman of Galaxy Media and Entertainment JSC will receive the “Distributor of the Year” Award at the CineAsia Awards Ceremony on Thursday, 12 December 2019 at the Grand Hyatt in Hong Kong.


ShowEast 2025 is scheduled to be held in Miami from September 15-18th at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.

ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind.
Recent News:
Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
Christie Logo
ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.
Oct 10, 2019 Women in Exhibition (WIE) Builds Momentum at ShowEast 2019
ShowEast Logo
Women in Exhibition (WIE) that launched during last month’s mid-western Geneva Convention, where founding members led a panel on women’s leadership, are excited to expand their industry outreach heading into this year’s ShowEast, October 14-17, 2019.    
Oct 26, 2018 CJ 4DPLEX Wins 2018 ShowEast “Innovator of the Year” for ScreenX
ShowEast Logo
CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, announced today that the Film Expo Group has selected the company for the ShowEast “Innovator of the Year.” The organization will present the award and honor Brandon Choi, CEO of CJ 4DPLEX America, as a part of the ShowEast Awards Ceremony on Thursday, October 25 at the Loews Miami Beach Hotel.
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Auckland, NZ and Reykjavik, ID—Aug 11, 2020

Leading Icelandic Theater Chain, Sena Cinemas, to Enhance Audience Engagement and Attendance with Movio

Sena Cinemas Will Leverage Movio Solutions to Drive Traffic and Spend to Company’s Theatres and “Fun Centres”
Movio, a Vista Group International company, has signed a multi-year partnership with Sena Cinemas, one of Iceland’s leading chains. The first roll-out of its kind in Iceland, Sena will use Movio Cinema to better analyze, understand and connect with its cinema audiences. The cinemas are part of the Entertainment division of Sena, which also includes film distribution and production as well as gaming.
 
Through combining big data with customer intelligence, Movio Cinema allows cinema marketers to build a detailed, comprehensive view of their audiences and execute a targeted, relevant and creative marketing campaign. Movio had previously worked with Sena on the design of their new loyalty programme, “Bíóklúbburinn”, and as their loyalty database grows, Sena plan to use Movio Cinema to increase personalization to members and drive more value back to their business from the database.
 
“We are very excited to work with Movio and implement the great marketing tools that they offer,” said Lilja Ósk Diðriksdóttir, Director of Marketing at Sena.  “Having had a great experience working with Movio to build our new loyalty program, we are now looking forward to work with them to help us create the best possible customer experience for our guests and loyalty members. With the analytical tools Movio has to offer, we will be able to get better insight into and understanding of our customers, which is especially valuable during these trying times.”
 
Movio was already linked with Sena Cinemas via Vista Cinema technology, making this additional partnership seamless. As part of this new association, Sena will use Movio Cinema to analyze customers of both their cinemas and “fun centres,” which feature entertainment such as laser tag and karaoke. These insights will help Sena to understand both the differences and the potential intersection points between these two audience bases and how they can cross-sell and upsell experiences moving forward.
 
“We are delighted to be furthering our relationship with Sena Cinemas in Iceland,” commented Sarah Lewthwaite, Movio’s Managing Director, EMEA.  “Having spent some time with the Sena team collaborating on the design of their new loyalty strategy, I’m thrilled that they will now have the tools in place to maximize the value of the data. I’m confident that their use of the Movio Cinema product will not only help to transform the experience for their members, but will more immediately, help them to rebuild attendance and revenue following the lockdown period.”
 
About Movio
Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. Movio is the world’s most comprehensive source of moviegoer data and has products designed specifically with the challenges of movie marketing in mind. Movie lovers at heart, it’s our mission to connect everyone with their ideal movie. Movio is a company of Vista Group International Ltd (NZX & ASX: VGL).
 
www.movio.co 
@MovioHQ  
www.linkedin.com/company/movio
 
About Sena
Sena offers unique services in organizing experiences for companies and individuals. Sena owns and operates Iceland’s largest cinemas including Smarabio equipped with laser projectors for all screens and Dolby Atmos sound system in the main hall. Smarabio’s fun centre hosts an arcade, laser tag, VR games, karaoke, and facilities to accommodate groups of all sizes. Sena Cinema’s vision is clear, and that is to offer the best experience possible for our guests.
 
www.sena.is 
www.smarabio.is
About Movio: Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. Movio is the world’s most comprehensive source of moviegoer data and has products designed specifically with the challenges of movie marketing in mind. Movie lovers at heart, it’s our mission to connect everyone with their ideal movie. Movio Directory page
About Sena: Sena offers unique services in organizing experiences for companies and individuals. Sena owns and operates Iceland’s largest cinemas including Smarabio equipped with laser projectors for all screens and Dolby Atmos sound system in the main hall. Smarabio’s fun centre hosts an arcade, laser tag, VR games, karaoke, and facilities to accommodate groups of all sizes. Sena Cinema’s vision is clear, and that is to offer the best experience possible for our guests. Sena Directory page
Source:
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