VES CEO Kimbal Riley says the acquisition of Senda and formation of Vista Latin America will enable Vista to consolidate revenues and profits and build closer relationships with three of the world’s largest cinema exhibition markets. “With Senda recently taking over responsibility for Brazil on behalf of Vista, our ability to continue our expansion into one of the world’s largest cinema markets will be accelerated,” says Mr Riley.
Movio CEO Will Palmer says: "Central and Latin America are high growth territories for Movio. We have secured Cinepolis and Cinemark in the region, and bringing the incredible Senda team into Vista Group will strengthen our ability to support further expansion."
Both Armando Mejias and Gustavo Ortego also expressed their delight at the agreement.
”Senda is proud to become part of this important group and we are sure it will result in synergies that will consolidate Vista Group’s presence in Latin America and generate important new value for our customers,” says Armando Mejias.
“Since the beginning of our business relationship in 2003, both companies have shared the same values and vision on business; I think this new relationship will provide great results for Vista Group, Senda and our customers as well as additional opportunities within our region,” says Gustavo Ortega.
About Senda Dirección Tecnológica, SA de CV:
Senda Dirección Tecnológica, SA de CV. is a Mexican company with 15 years experience in the direction of high technology projects and strategy. Founded in Mexico City in 2002 by Armando Mejias and Gustavo Ortega, Senda delivers the best practices and integral solutions to different business sectors. Since 2003, Senda has distributed Vista software in Mexico and in 14 other countries in Latin America and the Caribbean.