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# 1938 Baird

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Seoul, Republic of Korea—Sep 19, 2016

Megabox Chooses Barco’s Flagship Laser Projector for its "Full Premium Auditorium" in Starfield Hanam, Korea

Barco, a global leader in digital cinema technology, is proud to announce that Barco’s flagship laser projector (DP4K-60L) was selected for Megabox’s new ‘full premium auditorium’. With this investment, Megabox further expands its offering with superior image quality and the brightest 3D, combined with a cutting-edge sound system. 
 
Megabox, one of the leading multiplexes operating 550 screens in the Republic of Korea, opens the first premium auditorium in Starfield Hanam — the largest shopping mall complex in the country. Megabox equips the auditorium with a 22m wide Harkness Clarus silver screen and the most advanced audiovisual technology available, including Barco’s flagship laser projector (DP4K-60L). Committed to delivering unprecedented experiences to its audiences, Megabox spent 2 years investigating laser technology, eventually choosing Barco as the ideal solution.

Superior image quality and the brightest 3D
When Megabox became the first 4K cinema circuit in the country, its most crucial goal was to discover how to deliver the finest in image quality to its loyal audiences. “We are dedicated to offering the audience the very best,” says Youlgu Lee, Strategic Operations Senior Manager at Megabox. “This is why we decided on Barco’s flagship laser projector and the Harkness Clarus screen with Horizon 3D Plus from Masterimage.” 

Easy to install and use
“The space and the technical backbone of the auditorium keep changing,” adds Hongsik Jung, Technical Engineering Senior Manager at Megabox. “Easier and flexible installation combined with easy system integration are therefore key. Barco definitely meets our needs in every area.”

“We are so proud of Megabox Starfield, our new full premium auditorium,” comments Jinsun Kim, Megabox CEO. “This auditorium expresses our commitment to deliver the full premium cinema experience, by completely redesigning the environment. We are convinced that Barco’s flagship laser projector will play a key role in the superior cinema experience.”

“We are very pleased that the Barco’s flagship laser projector is at the core of the Megabox Premium Auditorium,” says Stijn Henderickx, Vice President of Cinema at Barco. “We expect to support forward-thinking exhibitors like Megabox with these projectors, as they offer a unique combination of superior image quality, unmatched 3D brightness and low TCO while enabling simplified operations and no lamp replacements.” 





About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Megabox Cineplex Inc: Based in Seoul, Republic of Korea, Megabox is a major multiplex and operates around 550 screens. As part of Joongang Media Networks, one of Korea’s major media companies, Megabox has dedicated itself to ‘better cinema’ for over 15 years. In 2009, Megabox became the first 4K circuit in Republic of Korea, and continues to innovate in order to deliver unforgettable movie experiences. Megabox Cineplex Inc Directory page

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