D-BOX Technologies Inc. (TSX:DBO)
(D-BOX) and Cineplex Entertainment (“Cineplex”) (TSX: CGX) announced today their
agreement to install additional D-BOX high fidelity motion systems in 10 of Cineplex’s
theatres across Canada. This announcement brings the total number of auditoriums
that feature the D-BOX experience to 77. Installations will begin soon and are
expected to be completed by year end.
"As a Canadian company that’s been
experiencing a lot of growth overseas, we are always happy to build on our footprint
here at home. Cineplex has a reputation as one of North America's top operators
so the fit between us is perfect," stated Claude Mc Master, President and
CEO of D-BOX. “This contract means we
can introduce more and more Canadians to a premium entertainment experience
that really has no equal on the market.”
“Whether they’re watching the latest action movie or a
suspenseful thriller, D-BOX Motion Seats immerse our guests that much further
into the movie-going experience,” said Pat Marshall, Vice President,
Communications and Investor Relations, Cineplex Entertainment. “Our guests love
feeling like they’re a part of the action on the big screen and we look forward
to bringing the D-Box experience to even more people across Canada with these
new installations.”
Specific theatre locations will be announced closer to
their opening dates.
