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Montreal, Quebec—Apr 3, 2019

D-Box Signs an Important First Agreement with PVR Cinemas, Largest Exhibitor in India

Photo Claude Mc Master (President and CEO D-BOX) Gautam Dutta (President and CEO – PVR Cinemas)
D-BOX Technologies Inc. (TSX:DBO), a world leader in immersive motion entertainment experiences and PVR Cinemas, the leading Indian cinema exhibition company, are pleased to announce their first agreement which will see the addition of more than 400 D-BOX motion seats in 4 locations in Mumbai and Delhi-NCR. The installation is scheduled to start next fall in nine auditoriums and will include the company’s iconic motion seat and the comfort and luxury of D-BOX recliner motion seats.
 
Although their unparalleled immersive experience has captivated audiences all over the world, this initiative marks the company’s first foray into India. As one of the leading film markets in the world, it is expected to hit $3.7 billion by 2020 according to a report by PHD Chamber of Commerce and Industry*.
 
This new agreement underlines PVR Cinemas commitment to offer their customers an exceptional night out and comes at a time when more and more exhibitors are searching for exciting ways to entice customers and combat the popularity of streaming services. Over the years, the undeniable allure of the motion technology has proven to be a profitable addition to theatres interested in delivering extraordinary entertainment experiences.
 
“This new partnership with PVR Cinemas, the largest, premium film company in the country, comes as we celebrate our 10-year anniversary in the theatrical industry, so it’s even more special for us,” states Claude Mc Master, President and CEO of D-BOX. “Of course, we are always thrilled to introduce our celebrated motion technology to new audiences, but this is especially exciting because of the country’s infatuation with the moviegoing experience and renowned admiration for great stories.”
 
Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. says, “Innovation rests at the core of our business and we are happy to launch India’s first D-BOX enabled motion seats. Our success lies in the trust of our patrons and partners on the brand and we are certain this new technology will ensure an exciting experience at the theatres.”
 
He further adds, “We congratulate D-BOX on their foray into India and wish them success on their endeavours.”
 
Mr. Gautam Dutta, CEO of PVR Cinemas commented, “We at PVR have always focussed on enhancing the experience of our patrons at the theatres. With this launch, we enable our audience in India to experience the globally popular D-BOX unique motion seat technology. In line with our business strategy, we aim to meet the demands of our discerning audience through innovation. We are very positive about the success of this technology and assure to continue with our efforts in bringing enhanced and entertaining cinematic experience at the theatres.”
 
 
‘’As part of our first step in the Indian market, D-BOX is looking forward to developing relationship with Bollywood studios to incorporate D-BOX Motion Code into their movies,’’ states Claude Mc Master. Indeed, Bollywood movies offers a great mix of action and dance which fits perfectly with the ability of D-BOX to put the moviegoers in the scene alongside the actors so they can feel all the action.
 
*Source: https://www.statista.com/topics/2140/film-industry-in-india/




Media Gallery
Photo Claude Mc Master (President and CEO D-BOX) Gautam Dutta (President and CEO – PVR Cinemas)

About D-BOX Technologies: D-BOX redefines and creates hyper-realistic, immersive entertainment experiences by moving the body and sparking the imagination through motion. This expertise is one of the reasons why D-BOX has collaborated with some of the best companies in the world to deliver new ways to enhance great stories. Whether it’s movies, video games, virtual reality applications, themed entertainment or professional simulation, D-BOX will make sure you feel it all.

D-BOX Technologies Inc. is a publicly traded Canadian company listed on the Toronto Stock Exchange (TSX: DBO).  The head office is located in Montreal and offices are based in Los Angeles, USA and Beijing, China. www.d-box.com
D-BOX Technologies Directory page
About PVR Cinemas: PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is perceived in the country. PVR currently operates a cinema circuit comprising of 884 screens at 178 properties in 77 cities (India and Sri Lanka), serving over 100 million patrons annually. Since its inception in 1997, the brand has redefined the way out-of-home entertainment is consumed in the country. The Company offers a wide range of cinema services such as child friendly audis, the latest screening technology, superior sound systems, wide range of F&B offerings, diverse content for regional movie goers, an array of formats in the premium screen category such as Director’s Cut, LUXE, Sapphire, IMAX, 4DX, P[XL], Playhouse and PVR Onyx.   For further information, please visit:www.pvrcinemas.com/corporate/about-us.aspx. PVR Cinemas Directory page

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