Christie® is pleased to announce that PVR Cinemas, the market leader in terms of
screen count in India, has deployed its CP4450-RGB large-format RGB pure laser
projection system for a new drive-in theatre in Mumbai.
Located
in Bandra Kurla Complex, a prominent upmarket commercial hub in downtown Mumbai,
this drive-in theatre is housed on the rooftop of a premium retail mall named
Jio World Drive developed by Reliance Industries. It can accommodate 290 cars
and is billed as a one-of-a-kind movie-going concept—an open-air, on-the-rooftop
theatre equipped with state-of-the-art projection technology situated within a
prestigious mall in the city centre. The theatre features a giant screen
measuring 25.5 metres wide, while audio is supplied by broadcasting the
soundtrack over FM signal through the car’s sound system.
With an output of 55,000 lumens, the CP4450-RGB is the brightest direct-coupled RGB pure laser cinema
projector on the market, making it the perfect choice for this outdoor venue. It
also features dual-laser optical systems, ultrafast
processing enabling 4K @ 120Hz HFR playback, and Christie Real|Laser™ illumination technology that exceeds DCI standards to
bring a crisp, unmatched image to the screen. The projector was installed by
Christie’s valued Indian partner, TSR PROVA (TSR), which is actively pushing for the
adoption of Christie’s latest cinema technology across India.
Ajay Bijli, chairman and managing
director, PVR Limited, said, “We are excited to open our very first drive-in
theatre in Mumbai and feel happy to welcome back our patrons to a world-class
experiential concept, redesigned and revived for our audience. Christie’s CP4450-RGB laser cinema
projector, with its incredibly colourful and detailed, true-to-life 4K images,
is suitable for an unparalleled outdoor cinema experience.”
Tan Sri Dato Sri Dr. Ramasamy,
managing director, TSR, commented, “The decision by PVR Cinemas to invest in
Christie’s CP4450-RGB pure laser cinema projector is a clear testimony of its
high performance, reliability and ease of maintenance. We’re proud to be
involved in this highly-anticipated project that demonstrates our strong
commitment to the cinema sector to deliver best-in-class movie experiences to
Indian audiences in the post-COVID-19 era.”
Kanwal Brar, sales director for
India, Cinema, Christie, added, “We are absolutely delighted
that PVR Cinemas has accomplished two ‘firsts’ with its
deployment of our CP4450-RGB pure laser projector. Not only is PVR the first
exhibitor in India to operate this advanced cinema projection system, it’s also
the first to utilize it for an open-air cinema in the country.The CP4450-RGB is ideal for the Jio drive-in
theatre—its rich, deep and intense colours and contrast create astounding
visuals for audiences to enjoy, while delivering significant operational
efficiencies to cinema owners.”
The CP4450-RGB is built on the
CineLife+ platform and is capable of displaying HFR titles in 4K at 120 frames
per second, which eliminates the motion blur typical of giant screen
experiences to display artifact-free images in 2D and 3D. This adds to the
already heightened sense of realism created with Christie RealLaser
illumination. As well, the CP4450-RGB achieves greater than 95% of the Rec. 2020 colour space,
feature superior contrast ratio performance versus other projection
technologies, and has a long-lasting light source that offers over 50,000 hours
of optimal performance.
Designed to support the content and
formats of the future, the CP4450-RGB has proven
itself to be a trailblazer in the PLF market segment. The CINITY Cinema System,
developed by Christie for China’s Huaxia Film Distribution, is based on the
CP4450-RGB’s architecture and technology to deliver a variety of advanced
technologies, including 4K, 3D, HFR, HDR, and Wide Color Gamut (WCG) for an
extraordinary movie-viewing experience in PLF auditoriums.
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