PVR Cinemas, one of the largest and most premium
film exhibition companies in India, today inked a long-term alliance with Cinionic, the Barco
cinema joint venture.
Elevating the cinematic experience in India, 150 screens at both new
and existing PVR properties will be outfitted with Barco’s 2K, 4K and Flagship Laser projection
within 12 to 18 months. The announcement was made at the CineAsia trade show being held
at Hong Kong Convention & Exhibition Centre from December 10 to 13, 2018.
Changing the movie-watching paradigm by powering a
wide gamut of cinema experiences
Since its inception in 1997, PVR has redefined the cinema
industry and the way people watch movies in India. From its
compact cinemas in smaller towns to Gold Class and
Director’s Cut deluxe cinema-plus auditoriums, PVR enchants
guests seeking a high-quality movie experience with a
diverse cinema offering. The exhibitor recently added P[XL]
― premium, extra-large screen format powered by India’s
first Barco Flagship Laser projector ― to amaze fans with the
richest and most immersive movie presentations.
“Our industry is facing stiffer competition, so we need to
offer unique entertainment experiences that are larger than
life,” comments Mr. Gautam Dutta, CEO of PVR Cinemas.
“The Barco cinema projectors deliver the excellent
performance and high brightness necessary to power these
top-notch movie showings at a very attractive TCO.”
Cinionic leads the industry with largest laser portfolio
Cinionic provides the perfect projector for every cinema screen, thanks to the industry’s
largest portfolio which counts 24 cinema projectors, 18 laser and 6 lamp projectors. This
enables exhibitors to ideally match their projector fleet to a variety of theaters.
The Barco
family includes a wide array of models, from Flagship Laser projectors ideally suited for
premium format screens to efficient Smart Laser projectors and laser-as-a-service solutions,
in a wide range of lumens to facilitate outfitting an entire multiplex.
“India has always been a cinema-centric country, where
moviegoers can enjoy an exceptional night out in PVR’s
premium theaters. We are thrilled to forge this strategic
partnership with PVR and together deliver the best movie
experiences to the audience.” comments Wim Buyens,
CEO of Cinionic.
