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India—Jun 9, 2017

PVR Cinemas launches its first 4DX screen in respective Bengaluru and Mumbai markets

With these launches, 4DX technology based movie theatre makes its debut in South India and also brings the largest 4DX screen in India respectively
PVR Cinemas (PVR), partnership with CJ 4DPLEX today, announced the opening of its first 4DX auditorium in PVR Market City, Bengaluru, making its debut in South India. The cinema chain also simultaneously, opened its door to the largest 4DX theatre of India in Mumbai at PVR (ECX) Phoenix Market City, Kurla. With this launch, PVR reaches a count of three 4DX technology enabled screens in Delhi NCR, Mumbai and Bengaluru now.
 
Having understood both the markets and each aspect of cinema viewing and experience, PVR will introduce the multiple- senses, 4DX auditorium featuring specially-designed motion seats that are further enhanced by extra features &environmental effects like wind, mist, bubbles, snow and scent that work in perfect synchronicity with the action on the big screen.
 
PVR’s new 4DX auditorium marks a huge milestone for 4DX, as this will be its 376th screen to open worldwide. It features over 20 different effects that have been programmed and optimized by a team of skilled editors to create a one of a kind movie-going adventure. Amplifying the experience from watching a movie to almost being in it, the new state-of-the-art auditorium will feature the latest new releases. Tickets are available at the Box Office and on www.pvrcinemas.com  starting today.
 
“After announcing our 4DX expansion plans in December last year at Cine Asia 2016 we are happy to be back with our first 4DX screen in Bengaluru and the largest 4DX theatre with 144 seats in Mumbai.” said Ajay Bijli, Chairman and Managing Director, PVR Limited, “It is the dynamism of these markets that keeps us assertive for bringing innovations and global standard of cinematic experience to the cities. Both markets have an inherent taste to watch movies in a refined format. Hence, 4DX screen will certainly prove to be a ground breaking movie experience for the patrons here.”
 
"We are excited to open our 376th screen globally in India and celebrate this milestone in partnership with PVR Cinemas," said Byung-Hwan, Choi, CEO, CJ 4DPLEX. "Feedback from audiences in Delhi and Mumbai has been overwhelmingly positive and we're certain that audiences in both Bengaluru & Mumbai will experience exciting content in the 4DX technology.”
 
PVR cinemas continues to retain its position as the largest provider of 4DX in India with 11 theatres as per their agreement with CJ 4DPLEX.
 
About PVR Limited
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in India. PVR currently operates a cinema circuit comprising of 579 screens at 126 properties in 50 cities (18 states and 1 Union Territory), serving 75 million patrons annually. For further information, please refer to the PVR website:http://www.pvrcinemas.com/corporate/about-us.aspx
Share your feedback at:feedback@pvrcinemas.com

About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About PVR Cinemas: PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 75 million patrons annually. Currently PVR operates a cinema circuit of 600 screens at 131 properties in 51 cities (18 states and 1 Union Territory). PVR Cinemas Directory page

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