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Seoul and Los Angeles—Dec 8, 2016

CJ 4DPLEX Signs Deals with Leading Asian Movie Exhibitors at CineAsia 2016

4DX Expanding Deeper into the Philippines through a New Alliance with SM Cinema
4DX Coming to 10 Screens in India  Agreeing to  Additional  Roll-Out with PVR Cinemas

   
CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects has strengthened its hold on the Asian market by signing a new partnership with SM Cinema in the Philippines and signing a roll-out agreement with PVR Ltd (PVR Cinemas) in India. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre, December 6ththrough 8th.
 
4DX has formed a new partnership with SM Cinema, Philippine’s largest chain of cinemas in the country. The exhibitor holds a market share of 50%, operating 320 screens at 59 sites nationwide. In partnership with 4DX, SM Cinema will launch 14 4DX auditoriums, seven of which are expected to open by the end of 2019.
 
“Garnering more than 50% of the Philippines’ total cinema market share, SM commits to provide endless means for Filipinos to celebrate life.” says Edgar Tejerero, President of SM Lifestyle Entertainment Inc., “Now, we proudly welcome 4DX, the global sensation for a revolutionary cinematic experience, as part of SM Cinema’s wide chain of exceptional and innovative movie preferences.”
 
In addition to the new partnership, 4DX will expand its footprint in India, signing a roll-out agreement with India’s largest multiplex chain PVR Ltd,which opened India's first multiplex in 1997 and currently operates over 557 screens at 121 properties across 48 cities in India. The extended partnership between PVR and 4DX comes on the heels of a remarkable performance by the first 4DX site, which launched in New Delhi in March 2016. Through this roll-out agreement, PVR cinemas will retain its position as the largest provider of 4DX in India with 11 theatres. The new roll-out includes the installation of 4DX in PVR Cinemas’ highest grossing theaters in prime PVR locations in Bangalore and Mumbai.
 
“4DX offers an experience that is not only impossible to replicate at home, but also enhances the overall viewing experience. With more global exposure, the expectations of audiences are increasing as they look for added experiences that supplement the on-screen viewing. PVR, being an innovator in the cinema exhibition space in India, aims to fulfill this expectation by aligning itself with the world leaders in motion picture technology.” said, Ajay Bijli, chairman and managing director of PVR Ltd.

“We are excited to announce the start of our business with these significant partners in each country. Asia is the biggest market for 4DX, where it is available at 201 auditoriums in 11 countries. With this new partnership and roll-out plan, we will strengthen our standing in Asian market, the Philippines and India.” said Byung Hwan Choi, CEO of CJ 4DPLEX.
 
4DX is the fastest-growing premium cinema format, dominating the worldwide 4D cinema market. 4DX is operating over 40,000 available seats at more than 314 theatres in 42 countries.
  


About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About SM Cinema: SM Cinema is the largest cinema exhibitor in the country today, currently operating 204 cinemas in more than 34 branches nationwide - and still growing! It offers these great facilities: conveniently, accessible nationwide, 400 to 1000 seats (with handicapped seats), superb film projection, state-of-the-art surround sound, spacious lobby area, comfortable upholstered seats, carpeted floors. SM Cinema Directory page About PVR Cinemas: PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 75 million patrons annually. Currently PVR operates a cinema circuit of 600 screens at 131 properties in 51 cities (18 states and 1 Union Territory). PVR Cinemas Directory page

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