Cinema Technology Sep. 26, 2020
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Sponsors



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



Qube Cinema is committed to creating a seamless world of Digital Cinema with products that are innovative, powerful, reliable and cost-effective. Qube Cinema is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries - a unique combination of expertise that has helped in the development of the company's digital cinema technology.



DCIP is the largest digital cinema integrator in the world and provides industry leading software and management solutions to exhibitors and distributors. 

Cinergy is an enterprise suite of tools that helps you track, monitor, and efficiently manage cinema operations in one centralized platform.




welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





Bardan Cinema has been a leader in cinema equipment sales in Latin America and the Caribbean for over 40 years. With a well-established reputation and broad customer base that spans independent boutique theaters to large multiplexes, Bardan provides total solutions and services ranging from cinema design, equipment sales, installation, monitoring and VPF implementation. In collaboration with D-Cinema NOC, Bardan now offers comprehensive 24/7/365 proactive monitoring and remote support to exhibitors throughout the region.



Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in 65 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



Moving Image Technologies manufacturers and markets a full complement of cinema exhibition equipment and services to support the industry’s transition to digital cinema, including: custom engineering, systems design, integration, digital technology solutions for 3D, digital cinema, pre-feature on-screen advertising and components. Moving Image Technologies’ mission is to have the most talented, passionate people in cinema working to provide the best presentation tools for the cinema exhibition industry.



CES+ is the premier partner in cinema solutions. For the past 35 years has been a pioneer delivering innovative first-in-market technology and will revolutionize the industry with his one-of-a-kind Cinema-as-a-Service solution offering to become the disruptive facilitator of the evolution of the modern movie theater operation. CES+ is headquartered in Miami, Florida, and serves clients globally.




QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Industry Partners



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​



Shows & Events



ShowEast 2020,  now rescheduled to be held in Miami from Dec 7-10, 2020 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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Wokingham, UK—Sep 30, 2016

Ang Lee Makes Cinema History with Christie® Mirage 3D Projector

At 120 frames per second your eyes get greedy,” said Hollywood film director Ang Lee (Brokeback Mountain, Life of Pi) at the EMEA first-showing of his latest film, Billy Lynn’s Long Halftime Walk, at a landmark 120fps, 4K 3D and with an astonishing 28 foot-lamberts per eye brightness as part of this year’s IBC Big Screen Experience. It was one of many notable quotes on Monday’s conference of which Lee was keynote speaker. 
 
Long-standing show director Julian Pinn opened the session promising, “I don’t think I’m exaggerating when I say this is cinema history in the making.” Further underlining what the audience was shortly to experience, Pinn added the clips would be shown on, “…the Christie®Mirage, the only projector capable of showing 120fps, 3D, 4K at 28 foot-lamberts.”

Ang Lee discusses his latest film with Julian Pinn at IBC 2016
 
Clips from Ang Lee’s soon-to-be-released film from Sony TriStar Pictures, Billy Lynn’s Long Halftime Walk (2016) - the story of a soldier who fought in the Iraq war -  were then shown. The Christie Mirage Series is widely used in demanding applications such as 3D visualization, visitor attractions or theme park rides, since it is able to achieve said high frame rate and resolution, stemming from Christie’s investment in its TruLife™ electronics platform with an industry-leading video-processing pipeline of up to 1.2 Gigapixels per second.
 
Pinn had spent some 18 months working to bring the experience to IBC and the keynote session was not only memorable for the audience’s reaction to seeing the movie clips but for the insights that emerged from the on-stage discussion between the movie’s team; director Ang Lee, technical supervisor, Ben Gervais; the film’s editor Tim Squyres; and Scot Barbour, Head of Production Technology, Sony Pictures Entertainment. For the 9-minute clip, the two Christie Mirage 4KLHs, the laser-light powered version of the original Xenon-lamp based Mirage, were installed in the auditorium, and a team of Christie engineers supported the screenings.
 
Ang Lee is known for both his dramatic storytelling and his embracing of new technologies, such as his 3D Life of Pi. Lee said the production team had decided to make the film in 120fps because HFR removes many of the limitations associated with 24fps 3D. However Ben Gervais revealed, “We never necessarily intended to see this film that way because none of us had ever seen (120fps, 4K) and finally one week before shooting we managed to get a set of (Mirage) projectors from Christie and all of us were awestruck. We hadn’t seen anything like it before.”
 
Screening Room Benefited from Latest in Projection Technology
They started shooting and Tim Squyres, the movie’s editor said, “I had to cut at the highest resolution I could which was 60fps. We were on the edge of what the system could do. Then Christie came in with the Mirages; they brought the Christie projectors into our editing room. We had the best screening room on the planet. Ideally we wanted to see it as near as possible to how it was shot.”
 
Being able to see what they were shooting daily in 120fps 4K had immediate impact during the shoot as Ang Lee explained, referencing scenes set in Iraq, “We could see everything in that burning sunlight. We saw we couldn’t use make-up.” Commenting on the clarity and realism, he expanded with great honesty adding, “That’s the scary part, you see the acting!” However, he also relished the artistic advantages. “Most preciously to me were the faces. The film language has to change. I didn’t have much choice (filming) but to stick close to Billy Lynn. You feel how they feel, see the thoughts in their eyes.”
 
The discussion touched on what Pinn had described as, “how the interplay of art and science come together.” Lee’s view of this was, “It’s humbling. Artists respond to what technology is giving us. I would go so far as to say this is a moment in cinematic history.  I pick it up and take a leap of faith. I want to stress that the picture is captured so every format (from 24fps to 120 fps) is improved in my opinion.” An interesting observation from Lee and his team was that the chemistry between art and technology differs at each level of frame rate and resolution. “But every level has its own merit,” Lee observed. “The compensation is the art. I think story telling brings wisdom to life.  We are always telling stories. It’s how you tell a story that makes the difference.” And the arch story-teller is taking current projection technology to explore this art further. “I think the artist and the industry has a lot of catching up. I’ll leave cameramen to figure out how. Now we are just beginning.”
 
Christie Mirage: Unmatched video processing bandwidth
The Christie Mirage series featuring TruLife’s processing bandwidth is seen in amusement parks, casinos, museums and public venues. The Christie® Mirage 4KLH projector head – the laser version used at the IBC screening – combines  Mirage’s unmatched video processing bandwidth with the world’s brightest laser system, Christie Freedom® laser illumination system. The projector has a potential of up to 60,000 lumens per head, potentially up to 120,000 lumens when used in a dual 6P configuration (six primary colour system). In the Rai Auditorium at IBC, the configuration was a dual stacked Mirage 4KLH configuration; the 28 foot-lambert spec on the 17.00m wide x 6.69m high Harkness Matt Plus screen required 72, 000 lumen and the laser modules were supplied accordingly. One advantage of the Christie Freedom laser illumination system is that the laser banks are separate from the projector, stackable and scalable.
 

 
 

 


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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page

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More Christie News:
Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
Aug 17, 2020 Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show
Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
Jun 15, 2020 Christie Stands with Industry Partners at CineEurope
Feb 27, 2020 Carnival Cinemas to Go 100% Laser
Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
CES+ Logo
Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
Oct 30, 2019 Christie adds a touch of MAGIC to Rochester Institute of Technology
Oct 17, 2019 Christie to Demonstrate Market Leading RealLaser Cinema Technology at the 2019 Australian International Movie Convention
Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
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Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 14, 2019 Christie Delivers the Magic of RGB Laser Projection at Magic Cinema
Oct 10, 2019 Christie to Bring RGB Laser Projection and Thought Leadership to ShowEast 2019
Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
Sep 9, 2019 Sree Kalidas M-Plex chooses Christie RealLaser RGB laser cinema projectors and Vive Audio for its new multiplex in Kerala
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