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Toronto, On,—Nov 1, 2016

Canada’s First 4DX Auditorium Opens This Friday at Cineplex Cinemas Yonge-Dundas and VIP

300th 4DX Auditorium to Open Globally
Advanced Tickets for Marvel’s Doctor Strange in 4DX on Sale Today on Cineplex.com; Cineplex Hosting Press Event on Opening Day 
 
Cineplex Entertainment (“Cineplex”), in partnership with CJ 4DPLEX, today announced that Canada’s first 4DX auditorium will open its doors on Friday, November 4, 2016.  Premiering at Cineplex Cinemas Yonge-Dundas and VIP in Toronto, Ontario, Cineplex’s 4DX auditorium features 80 specially-designed motion seats that are further enhanced by environmental effects like wind, mist, bubbles, snow and scent that work in perfect synchronicity with the action on the big screen.
 
Cineplex’s new 4DX auditorium marks a huge milestone for 4DX, as this will be its 300th screen to open worldwide.  It features over 20 different effects that have been programed and optimized by a team of skilled editors to create a one of a kind movie-going adventure.  Amplifying the experience from watching a movie to almost being in it, the new state-of-the-art auditorium will feature the latest Hollywood new releases, beginning this Friday with the premiere of the highly anticipated film Marvel’s Doctor Strange.  Tickets are available at the Box Office and on Cineplex.com starting today. 
 
“We’re passionate about offering our guests new entertainment choices and we’re proud that today we can officially add 4DX to our growing list of premium movie experiences,” said Ellis Jacob, President and CEO, Cineplex Entertainment.  “4DX harnesses the very latest in film exhibition technology from around the world and we are really pleased to be the first to introduce the experience to Canada.”
 
“We are excited to open our 300th screen globally in Canada and celebrate this milestone in partnership with Cineplex," said Byung-Hwan Choi, CEO, CJ 4DPLEX.  “Feedback from audiences in Los Angeles and New York City has been overwhelmingly positive and we're certain that Cineplex Cinemas Yonge-Dundas and VIP will become a prominent entertainment hub within the city."
 
Press Event
Reporters interested in learning more about 4DX are invited to attend an exclusive movie screening event on the morning of November 4, 2016.

WHERE:  Cineplex Cinemas Yonge-Dundas and VIP (10 Dundas Street East, Suite 402, Toronto ON)
WHEN:     9:30-10:00 am- Media registration

10:00-10:15 am - Welcome and brief remarks with representatives from Cineplex Entertainment and CJ 4DPLEX
10:15 am-12:15 pm - Full screening of Marvel’s Doctor Strange in 4DX

RSVP: Seating is limited.  Please RSVP to Margaret.ODonoghue@hkstrategies.ca

 

About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About Cineplex Entertainment: A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes over 70 million guests annually through its circuit of 165 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and will also be opening new complexes specially designed for teens and families (Playdium) as well as exciting new sports and entertainment venues across Canada (Topgolf). Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program. 
  
Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App.
Cineplex Entertainment Directory page

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