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Huaibei, China—Dec 6, 2016

Dadi Digital Cinema to Deploy Christie 6P Laser Projection System at its Newest Cinema Complex in Huaibei, China

Christie® is pleased to announce that Dadi Digital Cinema Corporation, the second-largest theater chain in China, will deploy the award-winning Christie 6P laser projection system at its newest cineplex in Huaibei, a prefecture-level city in northern Anhui Province.
 
Located on the fifth floor of the new Huaibei GooCoo Plaza shopping mall in the bustling city center, the multiplex consists of 11 screens, including the premium Hall 8 auditorium in which the dual-head Christie CP42LH 3DLP® 4K RGB laser projection system will be installed. Featuring a 16-meter wide screen and a seating capacity of 226, this is the first cinema in Anhui Province to be equipped with Christie’s pinnacle RGB laser technology, which provides an ultra-bright and colorful platform for huge screen theaters.
 
Developed primarily for 3D applications, Christie 6P laser systems employ two sets of RGB laser lights – one for the left eye, and one with slightly different wavelengths for the right eye. Reusable glasses then filter out the different wavelengths and direct the light to the eye it was intended for. In this way, 3D content feels more natural, is brighter and achieves DCI-compliancy for both eyes. Since the left- and right-eye images are presented simultaneously, audiences are not affected by what are sometimes issues when viewing traditional 3D content such as fatigue, headaches and nausea.
 
Jason Pei, Deputy General Manager, Christie China, said, “We’re very pleased that Dadi Digital Cinema has joined a number of leading exhibitors – in China and the region – in adopting our 6P laser projection system as its next-generation digital projection technology. Christie RGB laser has been proven as the perfect choice for premium large format theaters looking to set themselves apart from the competition, and to offer their audiences a truly unforgettable cinema experience. With its unprecedented brightness, flexibility, stability and multiple redundancies, our 6P laser system provides confidence to cinema exhibitors.”
 
The 6P laser projection system fitted at this venue comprises a pair of Christie CP42LH projection heads, connected via fiber optic to a laser rack housing eight laser modules that generate white light with a brightness of 40,000 lumens, which offers a spectacular 2D and 3D movie-viewing experience. It produces a color gamut that exceeds the DCI P3 color spec and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available on the market.
 
Lin Yu, Vice President, Christie Asia Pacific, commented, “We’re heartened that our pinnacle 6P laser technology has been selected by Dadi Digital Cinema to power its newest cinema in Huaibei, Anhui Province. This marks the further expansion of Christie’s RGB laser projection footprint to prefecture-level cities after being widely adopted in a number of major cities in China since its rollout two years ago – a clear indication of our technology prowess and leadership. We look forward to seeing more exhibitors installing our most advanced laser projection system in their premium large format theaters in smaller cities.”
 
Over the last two years, Christie’s RGB laser projection system has become the preferred choice of leading cinema exhibitors around the world to deliver a premium 3D cinema experience. In Asia, theaters equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing, the iconic Shanghai Film Art Center, Suning Cinema in Shanghai, Zhenjiang, Anshan and Baotou, Oscar International Cinema in Xi’an and Xiamen, SM Seaside City in Cebu, the Philippines, CGV SphereX Youngdeungpo in Seoul, South Korea, CGV Centum City in Busan, South Korea, CGV Vietnam in Ho Chi Minh City, and HOYTS Chadstone in Melbourne, Australia.
 
 


Christie Contacts:
CHAN Tsung Yi
Public Relations Manager
Asia Pacific  
Phone: + 65 6877 8793  
Email: tsungyi.chan@christiedigital.com
 
LU Yi
China Marketing Manager
Phone: + 86 21 6278 7708
Email: yi.lu@christiedigital.com

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Dadi Digital Cinema Development Ltd: Dadi Digital Cinema Development Ltd is a subsidiary of Dadi Culture & Media Group, which is composed of a corporate group of Media and Technology companies. The group’s businesses focus on motion pictures releases, the digital cinema construction and the development of new media. In 2008 Dadi Cinema invested in more than 100 movie theatres, 300 screens and 100,000 seats throughout Guangdong, Zhejiang, Shandong, Jiangsu, Beijing, Shanghai and Anhui provinces. Dadi Digital Cinema Development Ltd Directory page

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More Dadi Digital Cinema Development Ltd News:
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GDC Technology (“GDC”), a world leading digital cinema solution provider, is pleased to announce the signing of a major contract in China. Under the new agreement, Dadi Digital Cinema Development Limited (“Dadi”) will deploy 100 units of GDC’s SA-2100 Digital Cinema Server in China by the middle of 2009. A roll out target of 300 servers by 2010 has also been set.
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