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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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San Francisco—Mar 2, 2017

Dolby Enhances the Moviegoer Experience by Bringing Dolby Atmos to All Reel Cinemas Screens in the Middle East

All screens to be outfitted with the latest SLS loudspeaker technologies
Dolby Laboratories, Inc. (NYSE: DLB), in cooperation with Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, today announced plans to deliver Dolby Atmos immersive audio across the Reel Cinemas portfolio in the Middle East. 
 
Reel Cinemas will deploy Dolby’s latest SLS loudspeaker, including the new SLS 3-Axis Speaker MA390C, making it the first to install the system across an entire cinema circuit. The installation will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in the Middle East and will include featuring the Dolby Atmos experience at the outlet at The Dubai Mall.
 
“Dolby looks forward to working with Reel Cinemas to bring Dolby Atmos to movie lovers all over the Middle East,” said Friedrich Deininger, Senior Director of Cinema, Dolby Laboratories. With Dolby Atmos, the audience is no longer just watching a movie; they are experiencing it, and we are confident that moviegoers will continue to seek out the extraordinary experience that only Dolby Atmos delivers.”
 
The new SLS 3-Axis Speaker MA390C delivers exceptionally clear and powerful sound in a small, light package that is easy to install, including overhead. Each spherical speaker can be mounted in the ceiling or wall and is easily adjusted for pan, tilt, and rotation. That adaptability means that Reel Cinemas is able to more cost effectively provide the unmatched audio experience of Dolby Atmos throughout their cinema chain.
 
As part of their commitment to providing an unprecedented experience to its moviegoers, Dolby Atmos and the SLS loudspeakers were the natural choice for Reel Cinemas: “Reel Cinemas aims to deliver the most revolutionary and state-of-the-art technologies for our guests; this collaboration with Dolby means that cinemagoers can feel fully immersed in the story unfolding on screen,” said Adon Quinn, ‎Senior Director, Reel Cinemas – a subsidiary of Emaar Entertainment. “Reel Cinemas will become the first cinema chain in the world to have Dolby Atmos with SLS loudspeakers across our entire portfolio, a testament to our commitment to offering the very best experiences for cinemagoers.”
 
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, directors, and exhibitors from around the world adopting the solution. Over 650 Dolby Atmos titles have been released or committed to globally.
 
About the SLS Express Series
The latest SLS innovations in loudspeaker and rigging technologies, paired with the Dolby Multichannel Amplifier, are more flexible and enable exhibitors to deliver both Dolby Atmos and Dolby Audio 5.1 and 7.1 experiences. To learn more about the SLS Express Series, visit https://www.dolby.com/us/en/professional/cinema/products/sls-express-series.html
 
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit www.dolby.com/Atmos.
 
 


Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Dolby Atmos:
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit www.dolby.com/Atmos.
Dolby Atmos Directory page

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More Dolby News:
Jul 1, 2019 Dolby and Pathé Live Join Forces to Screen "MYLÈNE FARMER 2019 - THE FILM" in Dolby Cinema and Dolby Atmos Theatres
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Dolby Laboratories, Inc. (NYSE: DLB), and Pathé Live today announced that they will offer fans of renowned French artist Mylène Farmer the opportunity to see her concerts in Dolby Cinema® and Dolby Atmos® screens in France, and in Dolby Atmos screens across Belgium, Switzerland, Canada and Russia for a one night only event in cinemas on November 7th this year.

Jun 18, 2019 Dolby and Odeon Cinemas Group Expand UK Footprint with Dolby Cinema Screens Launching in Manchester and Birmingham This Autumn
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Dolby Laboratories, Inc. (NYSE: DLB) and ODEON Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) today announced that Manchester and Birmingham will be the latest cities in the UK to have a premium cinema experience brought to their film fans with a Dolby Cinema.

May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich
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Dolby Laboratories, Inc. and Kinopolis Gruppe today announced the opening of the first Dolby Cinema in Germany at the renowned Mathäser Palast in Munich. Film fans can now enjoy the very best cinema presentation in the heart of the city, following the opening of the highly-anticipated site.

Mar 28, 2019 Dolby Drives Global Momentum at CinemaCon 2019
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Dolby Laboratories, Inc. (NYSE: DLB) showcases global growth for Dolby Cinema as well as a full spectrum of innovative, industry-leading solutions for cinema exhibition, including the new Dolby Cinema Processor CP950 at CinemaCon 2019.

Feb 25, 2019 Dolby Congratulates 91st Academy Award Winners Including Best Sound Editing and Sound Mixing “Bohemian Rhapsody” and Best Cinematography “Roma”
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Dolby Laboratories celebrates the talented winners of this year’s 91st Academy Awards who utilized Dolby’s immersive audio-visual technologies within their captivating filmmaking. Dolby is proud to partner with filmmakers, artists, and creatives who have utilized Dolby Vision imaging – providing incredible brightness, contrast, and color – and the immersive flowing audio of Dolby Atmos, bringing their stories to life.

Jan 22, 2019 Dolby Technology Powers Academy Award Nominated Films Including “A Star is Born,” “Black Panther,” and “Roma”
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Dolby Laboratories congratulates this year’s Academy Award nominees who have tapped into the audio-visual power of Dolby technologies to draw audiences into their stories. Whether through Dolby Vision imaging – providing incredible brightness, contrast, and color, or Dolby Atmos, immersive audio that flows all around you – Dolby technologies bring every theatrical moment to life.

Dec 10, 2018 Dolby Showcases Strong Momentum of Dolby Atmos and Dolby Cinema at CineAsia 2018
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Dolby Laboratories, Inc. (NYSE: DLB) returns to CineAsia 2018 on December 10-13 at Hong Kong Convention and Exhibition Center (HKCEC) to highlight the growing momentum of Dolby Atmos and Dolby Cinema. Dolby will showcase its full spectrum of industry-leading solutions, including newly available products to deliver end-to-end audio, imaging, accessibility, and postproduction solutions for the cinema industry.

Dec 6, 2018 Dolby Laboratories and Tahoe Cinemas Partner to Expand Dolby Cinema Footprint in China
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Dolby Laboratories, Inc.(NYSE: DLB) and Beijing Tahoe Film and Culture Development Co., Ltd. (“Tahoe Cinemas”) today announced an agreement to expand the Dolby Cinema footprint in China. Tahoe Cinemas is a subsidiary of Tahoe Group and its professional investment platform in film industry. Tahoe Group is a major enterprise in China with businesses extended to real estate, healthcare, education, film, finance and other fields.

Nov 7, 2018 London’s Glittering Home of the Premiere Returns
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Europe’s most famous cinema, London’s ODEON Leicester Square, will reopen this Christmas following an 11 month, multi million pound Luxe refurbishment that has transformed the UK’s ‘home of the premiere’ back into a global icon in the heart of London’s West End. ODEON Luxe Leicester Square will be the European flagship for Odeon Cinemas Group, Europe’s largest cinema operator, an AMC Entertainment company.

Oct 3, 2018 Dolby Surpasses Milestone of 4,000 Dolby Atmos Screens Worldwide
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Dolby Laboratories, Inc. (NYSE: DLB) today announced that the company has reached a major milestone with more than 4,000 Dolby Atmos screens installed worldwide. Dolby Atmos momentum continues to grow globally with screens installed in over 90 countries.
More Dolby Atmos News:
Mar 24, 2017 Dolby Surpasses Milestone of 1,000 Dolby Atmos Screens Installed in Asia Pacific
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Dolby Laboratories, Inc. (NYSE: DLB) today announced that the company has reached a major milestone with more than 1,000 Dolby Atmos screens installed in Asia Pacific.

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