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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Las Vegas—Mar 20, 2017

Sony Demonstrates 4K RGB Laser Projector Prototype at CinemaCon

Experience the next generation of high-contrast laser illuminated projection, offering High Dynamic Range and super-smooth 3D
Sony Digital Cinema 4K comes to CinemaCon this year with a public demonstration of its eagerly awaited next-generation prototype of 4K RGB laser projection system
 
CinemaCon delegates have the opportunity to unveil the future prototype of 4K laser projection from Tuesday through Thursday, with demonstrations held hourly in Pompeian Ballroom I - Promenade Level. Sessions are open to all trade show visitors, with no prior booking required. 
 
The high-brightness system offers spectacular native 4K images, with on-screen contrast levels dramatically exceeding inferior first-generation laser projectors. Offering an industry leading contrast ratio, Sony’s SRX-R500 series of 4K projection solutions are High Dynamic Range (HDR) ready. 
 
Delivering impressively bright on-screen highlights plus extended lowlight shadow detail, HDR brings cinematic presentation even closer to reality. And while Sony’s current high-contrast SRX-R500 Series projectors are already ‘HDR ready’, the introduction of an RGB laser light source also affords the opportunity to project suitably-mastered 4K HDR content with an expanded colour space (gamut) -  enriching cinemagoers’ viewing experience still further. 
 
The prototype 4K RGB laser projection system features a unique optical system that simultaneously displays two 4K resolution images through a single lens: this allows patrons to enjoy smooth, easy-on-the-eye 3D screenings. The solution enables 3D presentation on existing silver screens with minimal or no speckle, using low-cost disposable glasses as favoured commercially by the majority of cinema operators. 
 
“We’ve always insisted we’re going to do laser right, and at the right time” says David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. 
 
“In a post-VPF world, laser projection is a major investment for any theater owner. If you’ve been holding out for the economics and technical performance of laser to stack up, now’s definitely the time for a second look and we know our customers will be genuinely impressed with what they see from us this year at CinemaCon.” 
 
In addition, Sony has recently exhibited (at CineAsia in December 2016), a complementary 4K laser-illuminated projection solution based on phosphor technology. Providing high image quality and contrast, like Sony’s acclaimed SRX-R515P but with a laser light source, the High Dynamic Range-capable projector also uses Sony’s unique dual lens system for 3D presentation. 
 
All audio solutions for the Sony laser demonstrations during CinemaCon are being kindly provided by Alcons Audio. 
 
At CinemaCon, Sony representatives will also be discussing how laser complements the complete portfolio of SRX-R500 Series high-brightness (up to 60,000 lumens) 4K projection solutions for every size of screen. All Sony projectors offer industry-leading picture quality with one of the highest contrast ratios for incredible entertainment experiences with simple maintenance and highly attractive ownership costs, even on the biggest PLF (Premium Large Format) screens. The reliable HPM (High Pressure Mercury) multi-lamp array in every SRX-R500 Series projector assures show continuity by removing the risk of 'dark screen' outages. Even if one lamp fails during the performance, presentation continues uninterrupted at slightly reduced brightness, without impairing audiences’ enjoyment of the show.


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Alcons Audio B.V.:
Alcons Audio is a Dutch manufacturer of professional sound systems for quality-conscious clients in the cinema, installation and rental/touring industry.
 
The Alcons Audio team continuously strives for obtaining the most natural possible sound reproduction at any SPL with utmost day-to-day consistency and reliability. This is achieved through a tameless curiosity combined with a fearless drive to develop and implement unconventional technologies and techniques. Alcons’ multiple-patented high-power pro-ribbon technology is just one example.
 
Recent Alcons ambassadors include: Levels Audio studios Hollywood, VUE cinemas, Google/YouTube London, OsloKino Colosseum Norway, Lucasfilm Singapore, NBC Universal Pictures London and Beijing, Walt Disney Germany, Deluxe Digital studios, Factory Post studios UK, Pathé Tuschinski Amsterdam, Norwegian Film Institute, Berlinale Palast Berlin Germany, Savannah Film Festival USA
Alcons Audio B.V. Directory page

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More Sony Digital Cinema News:
Oct 2, 2019 Alamo Drafthouse’s New Colorado Location is the Latest to Feature Sony’s Powerful 4K Laser Projection Technology
Sony Digital Cinema Logo
Heralded for its approach to re-invigorating the cinema-going experience, Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s industry-leading 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and SRX-R815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver stunning picture quality with a high contrast ratio of 10,000:1 and are HDR (high dynamic range) and HFR (high frame rate) capable.

Sep 23, 2019 Sony Digital Cinema Expands Footprint with Galaxy Theatres
Sony Digital Cinema Logo
Sony Electronics Inc. today announced the expansion of its Sony Digital Cinema™ premium large-format (PLF) movie theater auditorium to its first location in Texas, at Galaxy Theatres in The Colony. Sony Digital Cinema is a heightened experience for PLF theaters that features Sony’s industry-leading, dual-laser projection system, along with powerful sound and luxury reclining seats.

Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
Sony Digital Cinema Logo
Star Cinema Grill, a Houston based dine-in-theater concept, is continuing to elevate the cinema-going experience through the implementation of Sony’s industry-leading 4K laser digital cinema projection technology.

Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
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