Cinema Technology May. 20, 2018
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added. Feedback is requested to support@DCinemaToday.com. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please contact us with any questions, feedback, issues, bug reports at support@DCinemaToday.com
Sponsors
Member
logo
logo
logo
logo
logo

# 1943 Eidophor

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
Barcelona—Jun 19, 2017

Baahubali 2: The Conclusion global release management through Qube Wire

Qube Wire drives release across 63 countries, 2073 theatres and 13000+ screens worldwide
The epic blockbuster Baahubali 2: The Conclusion directed by S.S. Rajamouli and produced by Arka Mediaworks has gone on to become the highest grossing Indian movie with earnings of over $260 million at this time. The movie successfully used the Qube Wire ecosystem for the international release in 4 languages and 34 international versions across 63 countries, in 2,073 theatres comprising 13,000+ screens. Arka Mediaworks made 232 rights assignments within Qube Wire to the eight companies that handled distribution of the movie worldwide. About 60,000 KDMs were generated, and over 2,000 DCP deliveries made.
 
Arka Mediaworks is a leading name in motion picture production, television programming and digital content distribution in India. Since its inception in 2001, Arka Mediaworks has been hugely successful by remaining fiercely loyal to its core objective – to constantly and consistently push the boundaries of commercial cinema. 
 
Sobhu Yarlagadda, head of Arka Mediaworks, was highly impressed with the ease and efficiency of the system: “Qube Wire is a pioneering technology, an innovation that has changed the dynamics of distribution to cinemas. Qube Cinema has certainly lived up to their reputation for advancing the movie business with their products.” 
 
Senthil Kumar, Qube Cinema Co-founder said: "Releasing Baahubali 2: The Conclusion through Qube Wire has been a very exciting and prestigious project for us. Qube Wire’s unmatched level of security, comprehensive theatre database and unique rights management feature set will be invaluable for global content owners.” 
 
The digital assets of the 34 international versions of Baahubali 2 were uploaded by the digital cinema mastering facility using the Qube Wire desktop app. The Qube Wire desktop app allows DCPs to be uploaded to the Qube Wire cloud using all available bandwidth and ensures the shortest possible upload time. It also auto-resumes uploads in case of any interruption. 
 
Arka Mediaworks assigned rights for one or more Compositions, each representing a specific version of Baahubali 2, to each of their eight regional distributors. In Qube Wire, each rights assignment creates a DKDM targeting the distributor’s unique digital certificate and each such DKDM includes a validity period and can have specific territorial constraints, a patent-pending enhancement pioneered by Qube Wire. This allows content owners to assign rights to distributors for each territory and those distributors can, within the constraints of the assigned territories, make further rights assignments or make theatre bookings. 
 
Arka Mediaworks could also specify the level of approval needed for assignments and bookings. They could allow a distributor total freedom to make regional bookings while optionally retaining the right to audit, or they could choose to individually approve every booking by the distributor. 
 
Qube Wire thus effectively encompasses all the typical contractual terms of a distribution agreement in a signed, tamper-proof digital document that can be enforced through technology. Every theatre booking is trackable, making full audits incredibly easy, no matter how many distributors handle a movie or how many screens the movie is exhibited at. 
 
Qube Wire has a comprehensive global database of screens that has been painstakingly built over the last few years. Screen additions and changes are constantly updated by a 24/7 support team. Theatre chains can also manage their own data and access their Universal Inbox on the Qube Wire website. 
 
Qube Wire supports content delivery through multiple methods including satellite multicast to groups of theatres; unicast delivery to theatres using a partner delivery network; online direct delivery to theatres that have a Qube Wire theatre appliance; and last-mile physical drive delivery through service partners in each territory using a Qube Wire partner appliance that automates the duplication process. Qube Wire has a number of digital cinema service providers around the world as service partners and takes speed, cost, reliability and various other factors into account to make an optimum choice based on the delivery dates. 
 
With Baahubali 2, it was a major challenge to deliver so many versions of the movie – each 200GB in size – globally in the highly compressed timeframe of less than a week from mastering to release. Qube Wire’s secure peer-to-peer transfer mechanism ensured that Baahubali 2 reached every part of the globe within a few hours while remaining cost-effective and highly resilient to localised network failures or congestion. Baahubali 2 served as a pioneering stress test of the Qube Wire infrastructure and the movie will continue to be available on the Qube Wire cloud for any future re-releases or to serve on-demand platforms. 
 
About Qube Wire:
Qube Wire is a self-service, single-window system for global theatrical distribution. With a simple but comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres across the world. Theatres can manage their own digital cinema device details and access their Universal Inbox on the Qube Wire service as well. 
 
To sign up for the Qube Wire service, visit www.qubewire.com 
 


Qube Cinema, Inc Contacts:
Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
898 N Sepulveda Blvd, Suite 320
El Segundo CA, 90245, USA
info@qubecinema.com
www.qubecinema.com


Logo: Qube Cinema, Inc About Qube Cinema, Inc: Qube Cinema, Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective. Qube Cinema, Inc Directory page Qube Cinema, Inc Web Site

Share this page:
More Qube Cinema, Inc News:
May 4, 2018 New York Indian Film Festival Selects Qube Cinema’s Qube Wire Platform for Movie Content Distribution and Delivery
Apr 24, 2018 Qube Cinema Unveils New Qube Wire Features at Cinemacon 2018
Apr 23, 2018 Qube Wire Service Expands Worldwide
Jun 20, 2017 Qube Cinema Showcases Justickets & Cheers Platforms at CineEurope

Jun 19, 2017 Qube Cinema to Showcase Qube Wire DCP Delivery & KDM Management Service at CineEurope
Mar 29, 2017 Qube Cinema announces Wire Safe option for Qube Wire enterprise customers
Mar 27, 2017 Qube Cinema to showcase Qube Wire DCP Delivery Service at CinemaCon 2017
Dec 15, 2016 Emerging Cinema Technologies Take Centre Stage at Global IIT Techfest
Dec 7, 2016 Former Warner Bros. Executive Wendy Aylsworth Joins Qube Cinema Board
Dec 5, 2016 Qube Cinema showcases Qube Wire Cinemas at CineAsia Expo 2016
Dec 9, 2015 Qube Cinema Introduces CinemaDB at CineAsia 2015
Apr 21, 2015 Thales Wins with Customer Qube Cinema 2015 Infosecurity Products Guide Global Excellence Award
Apr 16, 2015 Qube Cinema Incorporates Auro 11.1 By Barco Immersive Sound in its Integrated Media Blocks (IMB)
Sep 22, 2014 Thales Helps Qube Revolutionize Digital Cinema Distribution
Sep 14, 2014 Qube Launches DCinema Production and Handling in Qube’s Online Management Service
Jun 24, 2014 Super Star Power Productions Relies on Qube Cinema Server and IMB for Its New 4K DI Suite
Jun 18, 2014 Qube Keysmith Offers Comprehensive and Powerful Key Management for Digital Cinema
May 1, 2014 Qube Cinema Enables Historic Screening of Digitally Restored Oklahoma!
Apr 4, 2014 Qube Cinema to Introduce Cloud-Based KDM Service at NAB
©Copyright 2003 - 2018 WHMCC, LLC. All rights reserved.   | Contact | Terms of Service | Privacy Policy
banner