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Barcelona—Jun 19, 2017

Baahubali 2: The Conclusion global release management through Qube Wire

Qube Wire drives release across 63 countries, 2073 theatres and 13000+ screens worldwide
The epic blockbuster Baahubali 2: The Conclusion directed by S.S. Rajamouli and produced by Arka Mediaworks has gone on to become the highest grossing Indian movie with earnings of over $260 million at this time. The movie successfully used the Qube Wire ecosystem for the international release in 4 languages and 34 international versions across 63 countries, in 2,073 theatres comprising 13,000+ screens. Arka Mediaworks made 232 rights assignments within Qube Wire to the eight companies that handled distribution of the movie worldwide. About 60,000 KDMs were generated, and over 2,000 DCP deliveries made.
 
Arka Mediaworks is a leading name in motion picture production, television programming and digital content distribution in India. Since its inception in 2001, Arka Mediaworks has been hugely successful by remaining fiercely loyal to its core objective – to constantly and consistently push the boundaries of commercial cinema. 
 
Sobhu Yarlagadda, head of Arka Mediaworks, was highly impressed with the ease and efficiency of the system: “Qube Wire is a pioneering technology, an innovation that has changed the dynamics of distribution to cinemas. Qube Cinema has certainly lived up to their reputation for advancing the movie business with their products.” 
 
Senthil Kumar, Qube Cinema Co-founder said: "Releasing Baahubali 2: The Conclusion through Qube Wire has been a very exciting and prestigious project for us. Qube Wire’s unmatched level of security, comprehensive theatre database and unique rights management feature set will be invaluable for global content owners.” 
 
The digital assets of the 34 international versions of Baahubali 2 were uploaded by the digital cinema mastering facility using the Qube Wire desktop app. The Qube Wire desktop app allows DCPs to be uploaded to the Qube Wire cloud using all available bandwidth and ensures the shortest possible upload time. It also auto-resumes uploads in case of any interruption. 
 
Arka Mediaworks assigned rights for one or more Compositions, each representing a specific version of Baahubali 2, to each of their eight regional distributors. In Qube Wire, each rights assignment creates a DKDM targeting the distributor’s unique digital certificate and each such DKDM includes a validity period and can have specific territorial constraints, a patent-pending enhancement pioneered by Qube Wire. This allows content owners to assign rights to distributors for each territory and those distributors can, within the constraints of the assigned territories, make further rights assignments or make theatre bookings. 
 
Arka Mediaworks could also specify the level of approval needed for assignments and bookings. They could allow a distributor total freedom to make regional bookings while optionally retaining the right to audit, or they could choose to individually approve every booking by the distributor. 
 
Qube Wire thus effectively encompasses all the typical contractual terms of a distribution agreement in a signed, tamper-proof digital document that can be enforced through technology. Every theatre booking is trackable, making full audits incredibly easy, no matter how many distributors handle a movie or how many screens the movie is exhibited at. 
 
Qube Wire has a comprehensive global database of screens that has been painstakingly built over the last few years. Screen additions and changes are constantly updated by a 24/7 support team. Theatre chains can also manage their own data and access their Universal Inbox on the Qube Wire website. 
 
Qube Wire supports content delivery through multiple methods including satellite multicast to groups of theatres; unicast delivery to theatres using a partner delivery network; online direct delivery to theatres that have a Qube Wire theatre appliance; and last-mile physical drive delivery through service partners in each territory using a Qube Wire partner appliance that automates the duplication process. Qube Wire has a number of digital cinema service providers around the world as service partners and takes speed, cost, reliability and various other factors into account to make an optimum choice based on the delivery dates. 
 
With Baahubali 2, it was a major challenge to deliver so many versions of the movie – each 200GB in size – globally in the highly compressed timeframe of less than a week from mastering to release. Qube Wire’s secure peer-to-peer transfer mechanism ensured that Baahubali 2 reached every part of the globe within a few hours while remaining cost-effective and highly resilient to localised network failures or congestion. Baahubali 2 served as a pioneering stress test of the Qube Wire infrastructure and the movie will continue to be available on the Qube Wire cloud for any future re-releases or to serve on-demand platforms. 
 
About Qube Wire:
Qube Wire is a self-service, single-window system for global theatrical distribution. With a simple but comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres across the world. Theatres can manage their own digital cinema device details and access their Universal Inbox on the Qube Wire service as well. 
 
To sign up for the Qube Wire service, visit www.qubewire.com 
 



Qube Cinema, Inc Contacts:
Sonali Seth – Corporate Communications Manager
Qube Cinema, Inc.
M: +91 9840072008
sonali@qubecinema.com

Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
898 North Pacific Coast Highway, Suite 750
El Segundo CA, 90245, USA
info@qubecinema.com
www.qubecinema.com


Logo: Qube Cinema, Inc
About Qube Cinema, Inc: Qube Cinema,Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective. Qube Cinema, Inc Directory page Qube Cinema, Inc Web Site

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More Qube Cinema, Inc News:
Oct 17, 2019 Prakash Bakrania joins the Qube Wire Team
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Qube Cinema is proud to announce the appointment of Prakash Bakrania to handle Qube Wire Operations for Europe. Prakash assumes these responsibilities due to Qube Wires growth in the market and the subsequent move of Nigel Dennis to Senior Vice President, Worldwide Sales for Qube Cinema.

Sep 23, 2019 Lewis Thorne joins the Qube Wire Team
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Qube Cinema is happy to announce the appointment of Lewis Thorne to handle Qube Wire Operations for Australia, New Zealand, and Fiji. This is in addition to his role as a Technical Support Specialist.


Apr 1, 2019 Qube Wire Streamlines Operations for Theater Chains
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced that its content distribution service, Qube Wire has currently over 42,000 screens actively using its application.

Jan 23, 2019 Qube Cinema Publishes Case Study Highlighting Tugg’s Successful Deployment of Qube Wire
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Qube Cinema, a leading digital cinema technology and solutions provider, announced the publication of a case study highlighting the deployment of Qube Wire by Tugg, a pioneer in developing the Cinema On Demand model bridging the gap between filmmakers and audiences.

Dec 10, 2018 Qube Wire Provides Flm-X Data Feed Capabilities to Exhibitors as A Free Service
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced at CineAsia 2018 that Qube Wire’s SMPTE (Facility List Message) FLM-x data feed feature now provides theatre information in the latest SMPTE format, the Extended FLM data, as recently published in the SMPTE ST430-16-2017 specification document. These FLM-x data feeds are provided free to all exhibitors using the Qube Wire service.

Dec 5, 2018 Mar Del Plata Film Festival Chooses Qube Wire Platform for Content Distribution and Delivery
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Qube Cinema, the world’s leading provider of end-to-end digital cinema technology partnered with the 33rd Mar del Plata film festival which was held in Argentina from November 8 -18. Qube Wire was the official choice for DCP digital delivery and content distribution.

Oct 22, 2018 Jio MAMI 20th Mumbai Film Festival with Star Selects Qube Wire for Movie Distribution and Delivery
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Mumbai Academy of Moving Image (MAMI) which organises India’s leading film festival has partnered with Qube Cinema for the Jio MAMI 20th Mumbai Film Festival with Star. Qube Wire is the technical partner for the festival.

Jun 10, 2018 Qube Cinema Highlights Qube Wire's Movie Distribution Workflow Features at CineEurope 2018
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Qube Cinema will showcase multiple new features of Qube Wire at CineEurope 2018. As part of this new distribution workflow, delegates will be able to see new features, which include, broadband and satellite delivery to theatres, Wire Safe™, SMPTE FLM format support and an interesting data visualisation feature, What’s-on-Wire (WOW). Product demonstrations will be available to delegates at Qube Cinema’s booth #706 on the trade show floor. These features highlight a highly flexible and simplified digital cinema distribution workflow.

May 4, 2018 New York Indian Film Festival Selects Qube Cinema’s Qube Wire Platform for Movie Content Distribution and Delivery
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Qube Cinema announced its partnership with the 18th New York Indian Film Festival (NYIFF), New York’s largest and longest-running diaspora film festival,  which is scheduled to take place from May 7 -12.  Qube Wire is the distribution partner for the festival and filmmakers will increasingly rely on Qube Wire for secure and reliable movie content delivery to the festival.

Apr 24, 2018 Qube Cinema Unveils New Qube Wire Features at Cinemacon 2018
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Qube Cinema is adding new features to the Qube Wire platform to simplify the digital cinema distribution workflow. Qube Cinema will showcase multiple new features of Qube Wire at CinemaCon 2018 in Las Vegas.

Apr 23, 2018 Qube Wire Service Expands Worldwide
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Qube Cinema announced at CinemaCon 2018 that the Qube Wire service is now available across 105 countries for delivery of movie content. Qube Wire currently serves a broad range of customers extending from independent producers and distributors to large studios.

Jun 20, 2017 Qube Cinema Showcases Justickets & Cheers Platforms at CineEurope
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Qube Cinema, a leading provider of end-to-end digital cinema technology and solutions will showcase the Justickets and Cheers platforms at CineEurope 2017.


Jun 19, 2017 Qube Cinema to Showcase Qube Wire DCP Delivery & KDM Management Service at CineEurope
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Qube Cinema will showcase the Qube Wire DCP delivery and KDM management service at Cine Europe in Barcelona. Product demonstrations will be available to delegates at Qube Cinema’s booth #706 on the trade show floor.

Mar 29, 2017 Qube Cinema announces Wire Safe option for Qube Wire enterprise customers
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Qube Wire enterprise users will now have access to increased security and assurance thanks to Wire Safe. Announced today at CinemaCon, the latest enhancement to Qube Wire’s key management and DCP delivery service will allow enterprise customers to have their keys stored on a Qube Wire Hardware Security Module (HSM) from Thales within their own premises, to ensure an added layer of control over their content and keys.

Mar 27, 2017 Qube Cinema to showcase Qube Wire DCP Delivery Service at CinemaCon 2017
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Qube Cinema announced the commercial launch of the Qube Wire DCP delivery service at CinemaCon 2017 in Las Vegas.

Dec 15, 2016 Emerging Cinema Technologies Take Centre Stage at Global IIT Techfest
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Film technology is set to take centre stage at the 20th IIT Techfest 2016, Asia’s largest science and technology festival, with leading end-to-end digital cinema manufacturers, Qube Cinema, as Digital Cinema Partner. The festival runs 16th -18th December.

Dec 7, 2016 Former Warner Bros. Executive Wendy Aylsworth Joins Qube Cinema Board
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QUBE CINEMA today announced the appointment of film technology heavy-weight, Wendy Aylsworth, to its board. As a specialist in emerging technologies, entertainment ecosystems, joint ventures, global facilities management and digital content production and distribution, Aylsworth most recently served as Senior Vice President of Technology for Warner Bros. where she oversaw the establishment of new technologies and assessed the impact of emerging technologies on content creation and distribution.

Dec 5, 2016 Qube Cinema showcases Qube Wire Cinemas at CineAsia Expo 2016
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Qube Cinema will showcase their latest service - Qube Wire Cinemas at Cine Asia Expo 2016 at Booth No 419 in Hong Kong. Qube Cinema invites cinemas to sign up on Qube Wire Cinemas during the week of Cine Asia Expo 2016 (December 5-9) and get a free licence of QubeMaster Xpress or QubeMaster Xport digital cinema mastering products.

Dec 9, 2015 Qube Cinema Introduces CinemaDB at CineAsia 2015
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At CineAsia, Qube Cinema launched its new CinemaDB website https://www.cinemadb.io, a comprehensive database of cinemas worldwide that allows theatre chains, single screens and digital cinema integrators to manage their own facility details and the devices used in each auditorium.
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