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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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New York, NY—Oct 17, 2017

Christie Experiential Network Taps Times Square Strategies and MVP Interactive to Create the Largest Interactive DOOH Network in North America

With over 200 Interactive Displays, Christie Experiential Network delivers more than 250 Million Exposures Annually
The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce a partnership with Times Square Strategies and MVP Interactive.
 
CEN, the world’s first experiential media network in movie theatres, has tapped Times Square Strategies and MVP Interactive to fuel its game-changing and highly engaging mix of branded, interactive content and mobile-based interactions. The network connects theatre owners, brands, agencies, advertisers, and consumers with its unique digital in-lobby environments.  In achieving this, the network provides 100 percent coverage of the movie-going audience; delivering multiple exposures and higher dwell times during their visit to the theatre. 
 
Kevin Romano, EVP Christie Global Media states, “We are thrilled to partner with MVP Interactive and Times Square Strategies. Moviegoers are spending more time within the cinema lobby environment as the industry continues to build 5-Star venues, complete with club-like lounges and upscale food and beverage service. Our CEN lobby platform provides advertisers with creative engagements that generate memorable experiences and impressions that are designed to be entertaining and relevant to this discerning and hard to reach audience.” 
 
CEN is in alignment with the DPAA principles as its President & CEO, Barry Frey, identifies, “This is such an exciting time as the full throttle capabilities of digital advertising are now available outside the home. We see here another important example of innovative companies delivering increased value to today’s consumers and brands.” 
 
MVP Interactive’s technology platform significantly enhances CEN’s network with award-winning augmented reality and gesture recognition technology. In addition, MVP’s highly robust audience measurement platform, DART (Data Analytics Reporting Tool), compiles all of the emails captured, audience measurement data, and social shares tracked during an engagement and puts this information into a proprietary dashboard that allows for extensive reporting. Anthony DiPrizio, CTO of MVP Interactive says, ”Our applications are developed to seamlessly manage and distribute large amounts of interactive content in real-time utilizing the MVP API and virtual private cloud (VPC). This gives Christie the flexibility to change content, provide engaging user touch points and seamlessly capture valuable data and consumer insight."  
 
“We’re very excited to be partnering with Christie. With our technology partner, MVP Interactive, we’ve created what we believe is the broadest reaching and most scalable interactive network in North America. Our platform will live on over 200 displays, with audience measurement that rolls up to a singular dashboard, allowing Christie to compile crucial audience data,” said Michael Steinberg, Principal at Times Square Strategies. 
 
In addition, "The Christie Experiential Network allows us to showcase our content and software capabilities, which further validates the growing demand for brands and marketers to leverage technology to connect with their consumers,” says James Giglio, CEO of MVP Interactive.
 
About the Christie Experiential Network (http://christienetworks.com)
The Christie Experiential Network draws upon Christie’s more than 85 years of experience in the exhibition industry to create the first fully-integrated, dynamic and immersive digital out-of-home network that connects brands and Hollywood studios with today’s sophisticated consumers. CEN provides a dynamic platform for advertisers to increase their reach and engage consumers by delivering content through their versatile Ayuda content management system to brilliant digital and experiential displays.  Theatre operator’s benefit from Christie’s well established national network of service technicians and 24/7 Operations Center to insure all systems is running smoothly. Christie manages all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance. http://christienetworks.com

About Times Square Strategies LLC 
Times Square Strategies is an integrated media solutions company helping real estate, retail and sports properties uncover new revenue streams by identifying underutilized space that could be generating incremental revenue using the latest technologies in the out-of-home world. In addition, Times Square Strategies helps brands create engaging, exciting and effective media placements. www.tsqs.com 
 
About MVP Interactive
MVP Interactive is a consumer engagement software company that enhances brand experiences through interactive technology and social media. Our products integrate touchscreens, gesture technology, augmented reality, virtual reality, facial morphing, social media platforms and mobile applications to give consumers unique access to their favorite teams and brands. http://www.mvp-interactive.com


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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Feb 27, 2020 Carnival Cinemas to Go 100% Laser
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One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
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Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
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Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.

Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
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VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
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Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
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A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
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Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie® Vive Audio™ and Christie RGB pure laser cinema projectors, the first of their kind in Ecuador. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.

Oct 30, 2019 Christie adds a touch of MAGIC to Rochester Institute of Technology
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Rochester Institute of Technology (RIT), a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at MAGIC Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more. Aiming to arm its students with the finest technologies,

Oct 17, 2019 Christie to Demonstrate Market Leading RealLaser Cinema Technology at the 2019 Australian International Movie Convention
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market leading cinema technology chosen by cinema leaders at the 2019 Australian International Movie Convention (AIMC), which takes place at Event Cinemas Pacific Fair, Gold Coast, Queensland, from October 21-23.

Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
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ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 14, 2019 Christie Delivers the Magic of RGB Laser Projection at Magic Cinema
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The Magic Cinema complex is now home to Christie RGB RealLaser™ technology. Located in the futuristic Five Planets shopping centre, the four-theatre complex has two VIP theaters with 54 seats with the other two housing 78 seats each. All four Magic Cinema auditoriums are equipped with Christie projectors with the VIP theaters boasting Christie CP4325-RGB 4K projectors and the others housing Christie Solaria Series.

Oct 10, 2019 Christie to Bring RGB Laser Projection and Thought Leadership to ShowEast 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market-leading projection solutions, as well as cinema industry thought leadership and insight at ShowEast in Fontainebleau Miami Beach, Oct. 14-17.

Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
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Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures Gemini Man premieres on October 6th at the TCL Chinese Theatre in Los Angeles – a movie palace situated on the Hollywood Walk of Fame. This historic location serves as the perfect showcase for a film that stretches technological boundaries by being produced in 4K resolution, 3D, and shot at a high frame rate (HFR) of 120 fps (frames per second).

Sep 9, 2019 Sree Kalidas M-Plex chooses Christie RealLaser RGB laser cinema projectors and Vive Audio for its new multiplex in Kerala
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Christie® is pleased to announce that Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to deploy its next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™.

Aug 21, 2019 CGV Invests in 94 Christie RealLaser RGB Pure Laser Cinema Projectors for Multiplexes in South Korea
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Christie® is pleased to announce that CGV, the largest multiplex cinema chain in South Korea, has acquired 94 units of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Aug 15, 2019 Christie Demonstrates Capabilities of RealLaser RGB Pure Laser Cinema Projectors at BIRTV
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Christie’s RealLaser™ RGB pure laser cinema projectors, chosen by cinema leaders and filmmakers globally, will be shown at the Beijing International Radio, TV & Film Exhibition (BIRTV), taking place at the China International Exhibition Center, August 21-24.

Aug 8, 2019 Christie honored with ICTA’s Teddy Award for Manufacturer of the Year
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Christie® is pleased to announce it has earned the International Cinema Technology Association (ICTA) Teddy Award as Manufacturer of the Year.

Aug 7, 2019 Cinema Sunshine chooses Christie’s RealLaser family of RGB laser cinema projectors and Vive Audio for its new flagship multiplex in Tokyo
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Christie® is pleased to announce that Cinema Sunshine has deployed Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™ in its new flagship cinema complex in Tokyo.

Aug 1, 2019 Christie Continues Strong Partnership as Big Cine Expo 2019’s Official Technology Partner for Fourth Consecutive Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to continue its association with Big Cine Expo 2019 by serving as the event’s official technology partner for the fourth consecutive year.

Jul 17, 2019 Moscow’s Most Cutting-Edge Summer Cinema Opens its New Season with Equipment from Christie
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Every year, the onset of summer brings swarms of Muscovites into the city’s parks. Aside from nature, festivals, and ice cream, this summer one of Moscow’s central green zones, Gorky Park, will be offering visitors the chance to partake in the most important of the arts at the Garage Museum of Modern Art’s refurbished Garage Screen summer cinema.
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