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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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New York, NY—Oct 17, 2017

Christie Experiential Network Taps Times Square Strategies and MVP Interactive to Create the Largest Interactive DOOH Network in North America

With over 200 Interactive Displays, Christie Experiential Network delivers more than 250 Million Exposures Annually
The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce a partnership with Times Square Strategies and MVP Interactive.
 
CEN, the world’s first experiential media network in movie theatres, has tapped Times Square Strategies and MVP Interactive to fuel its game-changing and highly engaging mix of branded, interactive content and mobile-based interactions. The network connects theatre owners, brands, agencies, advertisers, and consumers with its unique digital in-lobby environments.  In achieving this, the network provides 100 percent coverage of the movie-going audience; delivering multiple exposures and higher dwell times during their visit to the theatre. 
 
Kevin Romano, EVP Christie Global Media states, “We are thrilled to partner with MVP Interactive and Times Square Strategies. Moviegoers are spending more time within the cinema lobby environment as the industry continues to build 5-Star venues, complete with club-like lounges and upscale food and beverage service. Our CEN lobby platform provides advertisers with creative engagements that generate memorable experiences and impressions that are designed to be entertaining and relevant to this discerning and hard to reach audience.” 
 
CEN is in alignment with the DPAA principles as its President & CEO, Barry Frey, identifies, “This is such an exciting time as the full throttle capabilities of digital advertising are now available outside the home. We see here another important example of innovative companies delivering increased value to today’s consumers and brands.” 
 
MVP Interactive’s technology platform significantly enhances CEN’s network with award-winning augmented reality and gesture recognition technology. In addition, MVP’s highly robust audience measurement platform, DART (Data Analytics Reporting Tool), compiles all of the emails captured, audience measurement data, and social shares tracked during an engagement and puts this information into a proprietary dashboard that allows for extensive reporting. Anthony DiPrizio, CTO of MVP Interactive says, ”Our applications are developed to seamlessly manage and distribute large amounts of interactive content in real-time utilizing the MVP API and virtual private cloud (VPC). This gives Christie the flexibility to change content, provide engaging user touch points and seamlessly capture valuable data and consumer insight."  
 
“We’re very excited to be partnering with Christie. With our technology partner, MVP Interactive, we’ve created what we believe is the broadest reaching and most scalable interactive network in North America. Our platform will live on over 200 displays, with audience measurement that rolls up to a singular dashboard, allowing Christie to compile crucial audience data,” said Michael Steinberg, Principal at Times Square Strategies. 
 
In addition, "The Christie Experiential Network allows us to showcase our content and software capabilities, which further validates the growing demand for brands and marketers to leverage technology to connect with their consumers,” says James Giglio, CEO of MVP Interactive.
 
About the Christie Experiential Network (http://christienetworks.com)
The Christie Experiential Network draws upon Christie’s more than 85 years of experience in the exhibition industry to create the first fully-integrated, dynamic and immersive digital out-of-home network that connects brands and Hollywood studios with today’s sophisticated consumers. CEN provides a dynamic platform for advertisers to increase their reach and engage consumers by delivering content through their versatile Ayuda content management system to brilliant digital and experiential displays.  Theatre operator’s benefit from Christie’s well established national network of service technicians and 24/7 Operations Center to insure all systems is running smoothly. Christie manages all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance. http://christienetworks.com

About Times Square Strategies LLC 
Times Square Strategies is an integrated media solutions company helping real estate, retail and sports properties uncover new revenue streams by identifying underutilized space that could be generating incremental revenue using the latest technologies in the out-of-home world. In addition, Times Square Strategies helps brands create engaging, exciting and effective media placements. www.tsqs.com 
 
About MVP Interactive
MVP Interactive is a consumer engagement software company that enhances brand experiences through interactive technology and social media. Our products integrate touchscreens, gesture technology, augmented reality, virtual reality, facial morphing, social media platforms and mobile applications to give consumers unique access to their favorite teams and brands. http://www.mvp-interactive.com


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Oct 17, 2019 Christie to Demonstrate Market Leading Reallaser Cinema Technology at the 2019 Australian International Movie Convention
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market leading cinema technology chosen by cinema leaders at the 2019 Australian International Movie Convention (AIMC), which takes place at Event Cinemas Pacific Fair, Gold Coast, Queensland, from October 21-23.

Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
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Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 10, 2019 Christie to Bring RGB Laser Projection and Thought Leadership to ShowEast 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market-leading projection solutions, as well as cinema industry thought leadership and insight at ShowEast in Fontainebleau Miami Beach, Oct. 14-17.

Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
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Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures Gemini Man premieres on October 6th at the TCL Chinese Theatre in Los Angeles – a movie palace situated on the Hollywood Walk of Fame. This historic location serves as the perfect showcase for a film that stretches technological boundaries by being produced in 4K resolution, 3D, and shot at a high frame rate (HFR) of 120 fps (frames per second).

Sep 9, 2019 Sree Kalidas M-Plex chooses Christie RealLaser RGB laser cinema projectors and Vive Audio for its new multiplex in Kerala
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Christie® is pleased to announce that Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to deploy its next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™.

Aug 21, 2019 CGV Invests in 94 Christie RealLaser RGB Pure Laser Cinema Projectors for Multiplexes in South Korea
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Christie® is pleased to announce that CGV, the largest multiplex cinema chain in South Korea, has acquired 94 units of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Aug 15, 2019 Christie Demonstrates Capabilities of RealLaser RGB Pure Laser Cinema Projectors at BIRTV
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Christie’s RealLaser™ RGB pure laser cinema projectors, chosen by cinema leaders and filmmakers globally, will be shown at the Beijing International Radio, TV & Film Exhibition (BIRTV), taking place at the China International Exhibition Center, August 21-24.

Aug 8, 2019 Christie honored with ICTA’s Teddy Award for Manufacturer of the Year
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Christie® is pleased to announce it has earned the International Cinema Technology Association (ICTA) Teddy Award as Manufacturer of the Year.

Aug 7, 2019 Cinema Sunshine chooses Christie’s RealLaser family of RGB laser cinema projectors and Vive Audio for its new flagship multiplex in Tokyo
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Christie® is pleased to announce that Cinema Sunshine has deployed Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™ in its new flagship cinema complex in Tokyo.

Aug 1, 2019 Christie Continues Strong Partnership as Big Cine Expo 2019’s Official Technology Partner for Fourth Consecutive Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to continue its association with Big Cine Expo 2019 by serving as the event’s official technology partner for the fourth consecutive year.

Jul 17, 2019 Moscow’s Most Cutting-Edge Summer Cinema Opens its New Season with Equipment from Christie
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Every year, the onset of summer brings swarms of Muscovites into the city’s parks. Aside from nature, festivals, and ice cream, this summer one of Moscow’s central green zones, Gorky Park, will be offering visitors the chance to partake in the most important of the arts at the Garage Museum of Modern Art’s refurbished Garage Screen summer cinema.

Jul 15, 2019 Christie Cinema Asia Appoints New Executive Director for Greater China
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Peter Chen as Executive Director of Sales, Cinema, Greater China, at Christie Digital Systems (China) with effect from today.

Jul 11, 2019 Christie Cinema Asia Appoints New Senior Sales Manager for Korea
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Eric Shim as Senior Sales Manager – Cinema (Korea), reporting to Han Kim, Senior Cinema Sales Director, Asia Pacific.

Jul 10, 2019 CJ 4DPLEX and Christie Partnering to Expand 4DX and ScreenX Across the U.S.
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CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, announced today a new partnership with Christie, where the two companies work to identify new opportunities for ScreenX and 4DX solutions expanding the network across the exhibition landscape in the U.S.

Jun 20, 2019 Christie Signs Major Global Reseller Agreement with Arts Alliance Media
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Arts Alliance Media Logo
Christie officially announced a worldwide* reseller agreement with Arts Alliance Media (AAM), the global leader in digital cinema software and services. The agreement will see Christie offering AAM’s full range of integrated theatre management software and services to its wide-reaching exhibitor base, and further strengthen Christie’s position as the pre-eminent cinema solutions and expertise provider.

Jun 18, 2019 More Than One Thousand Christie Cinema Projectors Earmarked for Cineworld Auditoriums, Beginning with Rollout to Regal Screens in the United States
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Christie® is pleased to announce that Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Jun 16, 2019 Christie Delivers Visually-Engaging Cinema Solutions at the Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.
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