Cinema Technology Jan. 27, 2021
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added.  Contact DCinemaToday for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please  Contact DCinemaToday  with any questions, feedback, issues, or bug reports .
Sponsors



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners

Shows & Events


# 1935 Scophony

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
New York, NY—Oct 17, 2017

Christie Experiential Network Taps Times Square Strategies and MVP Interactive to Create the Largest Interactive DOOH Network in North America

With over 200 Interactive Displays, Christie Experiential Network delivers more than 250 Million Exposures Annually
The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce a partnership with Times Square Strategies and MVP Interactive.
 
CEN, the world’s first experiential media network in movie theatres, has tapped Times Square Strategies and MVP Interactive to fuel its game-changing and highly engaging mix of branded, interactive content and mobile-based interactions. The network connects theatre owners, brands, agencies, advertisers, and consumers with its unique digital in-lobby environments.  In achieving this, the network provides 100 percent coverage of the movie-going audience; delivering multiple exposures and higher dwell times during their visit to the theatre. 
 
Kevin Romano, EVP Christie Global Media states, “We are thrilled to partner with MVP Interactive and Times Square Strategies. Moviegoers are spending more time within the cinema lobby environment as the industry continues to build 5-Star venues, complete with club-like lounges and upscale food and beverage service. Our CEN lobby platform provides advertisers with creative engagements that generate memorable experiences and impressions that are designed to be entertaining and relevant to this discerning and hard to reach audience.” 
 
CEN is in alignment with the DPAA principles as its President & CEO, Barry Frey, identifies, “This is such an exciting time as the full throttle capabilities of digital advertising are now available outside the home. We see here another important example of innovative companies delivering increased value to today’s consumers and brands.” 
 
MVP Interactive’s technology platform significantly enhances CEN’s network with award-winning augmented reality and gesture recognition technology. In addition, MVP’s highly robust audience measurement platform, DART (Data Analytics Reporting Tool), compiles all of the emails captured, audience measurement data, and social shares tracked during an engagement and puts this information into a proprietary dashboard that allows for extensive reporting. Anthony DiPrizio, CTO of MVP Interactive says, ”Our applications are developed to seamlessly manage and distribute large amounts of interactive content in real-time utilizing the MVP API and virtual private cloud (VPC). This gives Christie the flexibility to change content, provide engaging user touch points and seamlessly capture valuable data and consumer insight."  
 
“We’re very excited to be partnering with Christie. With our technology partner, MVP Interactive, we’ve created what we believe is the broadest reaching and most scalable interactive network in North America. Our platform will live on over 200 displays, with audience measurement that rolls up to a singular dashboard, allowing Christie to compile crucial audience data,” said Michael Steinberg, Principal at Times Square Strategies. 
 
In addition, "The Christie Experiential Network allows us to showcase our content and software capabilities, which further validates the growing demand for brands and marketers to leverage technology to connect with their consumers,” says James Giglio, CEO of MVP Interactive.
 
About the Christie Experiential Network (http://christienetworks.com)
The Christie Experiential Network draws upon Christie’s more than 85 years of experience in the exhibition industry to create the first fully-integrated, dynamic and immersive digital out-of-home network that connects brands and Hollywood studios with today’s sophisticated consumers. CEN provides a dynamic platform for advertisers to increase their reach and engage consumers by delivering content through their versatile Ayuda content management system to brilliant digital and experiential displays.  Theatre operator’s benefit from Christie’s well established national network of service technicians and 24/7 Operations Center to insure all systems is running smoothly. Christie manages all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance. http://christienetworks.com

About Times Square Strategies LLC 
Times Square Strategies is an integrated media solutions company helping real estate, retail and sports properties uncover new revenue streams by identifying underutilized space that could be generating incremental revenue using the latest technologies in the out-of-home world. In addition, Times Square Strategies helps brands create engaging, exciting and effective media placements. www.tsqs.com 
 
About MVP Interactive
MVP Interactive is a consumer engagement software company that enhances brand experiences through interactive technology and social media. Our products integrate touchscreens, gesture technology, augmented reality, virtual reality, facial morphing, social media platforms and mobile applications to give consumers unique access to their favorite teams and brands. http://www.mvp-interactive.com


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

Share This Page

More Christie News:
Nov 2, 2020 Christie Stands Together with Industry Partners at CineAsia 2020 Online Tradeshow
Christie Logo
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

Oct 28, 2020 Christie Introduces Groundbreaking Far-UVC Light Fixture with Patented Care222 Technology for UV Disinfection That May Be Used Around People
Christie Logo
Christie® is pleased to announce the launch of the Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces.

Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
Christie Logo
Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
Christie Logo
Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.

Oct 13, 2020 Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an
Christie Logo
Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.

Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
Christie Logo
Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
Christie Logo
Christie® is proud to celebrate its 20th year as the Official Digital Projection Partner of the Toronto International Film Festival (TIFF). Kicking off its 45th year today, and running until September 19, the Festival will screen 50 new films across venues adapted to the global pandemic, including a drive-in theatre, an open-air cinema, and indoor venues tailored for public safety.

Aug 17, 2020 Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show
Christie Logo
Christie, a leader in creating and delivering the world’s best visual and audio experiences, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online trade show, taking place on August 19-21.

Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
Christie Logo
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
Christie Logo
Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.

Jun 15, 2020 Christie Stands with Industry Partners at CineEurope
Christie Logo
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, joins CineEurope 2020 online conference and tradeshow, June 17-18, 2020, where it will reaffirm support for its partners and introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open.

Feb 27, 2020 Carnival Cinemas to Go 100% Laser
Christie Logo
One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
Christie Logo
CES+ Logo
Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
Christie Logo
Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.

Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
Christie Logo
VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
Christie Logo
Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
Christie Logo
A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
Christie Logo
Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie® Vive Audio™ and Christie RGB pure laser cinema projectors, the first of their kind in Ecuador. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.

Oct 30, 2019 Christie adds a touch of MAGIC to Rochester Institute of Technology
Christie Logo
Rochester Institute of Technology (RIT), a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at MAGIC Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more. Aiming to arm its students with the finest technologies,

Oct 17, 2019 Christie to Demonstrate Market Leading RealLaser Cinema Technology at the 2019 Australian International Movie Convention
Christie Logo
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market leading cinema technology chosen by cinema leaders at the 2019 Australian International Movie Convention (AIMC), which takes place at Event Cinemas Pacific Fair, Gold Coast, Queensland, from October 21-23.
©Copyright 2003 - 2021 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner