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Burbank, Calif.—Nov 22, 2017

Classic Cinemas Strengthens Strategy Partnership with GDC

Classic Cinemas converts additional screens to GDC featuring DTS:X immersive sound at five locations as part of company’s strategy to provide an outstanding moviegoing experience
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that Classic Cinemas, one of the most innovative theatre circuits in the nation has agreed to expand its immersive audio technology strategy with the GDC Immersive Sound Solution featuring DTS:X® technology as part of an overall renovation to include luxury recliners and other VIP amenities.
 
Based on overwhelming audience approval, Charlestown 18 (St. Charles, IL) will increase the number of immersive sound auditoriums from two to six. In addition, four of the circuit’s historic locations, Cinema 12 (Carpentersville, IL.), Lake Theatre (Oak Park, IL.), North Riverside Luxury 6 (North Riverside, Ill.) and York Theatre (Elmhurst, IL.), will each upgrade three auditoriums to immersive sound. As a worldwide DTS:X licensee, GDC Technology will lead the effort to enhance all 16 auditoriums.
 
DTS:X technology is designed to transport audiences into a new dimension of sound immersion by moving sound objects to and through specific locations - in front of, behind, above and beside the audience - precisely where the creator intended. The inherent flexibility of DTS:X provides Classic Cinemas with the ability to offer their customers a compelling immersive experience by replicating a real-world sound environment. 
 
“We have never sacrificed our commitment to installing the latest amenities,” said Chris Johnson, CEO of Classic Cinemas. “We have paid particularly close attention to the latest technologies in sight and sound throughout our long history. As part of our mission to provide the outstanding experience we are known for and our customers deserve, we are quickly moving forward with upgrading 16 auditoriums with DTS:X immersive sound and other luxury amenities.” 
According to Tony Adamson, GDC senior vice president, strategic planning, DTS:X offers Classic Cinemas a sound experience like no other and will set them apart from competitors. “For 17 years, GDC has worked with the industry to provide a wide-range of reliable digital cinema solutions. This commitment by Classic Cinemas proves audiences are the true winners when partners work together to improve the moviegoing experience,” said Mr. Adamson. “DTS:X allows Classic to uphold their three-decade-long tradition of putting the customer first.”
 
For more information about GDC Immersive Sound Solution and the latest GDC products and services, visit our website.



GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
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Logo: GDC Technology Limited
About GDC Technology Limited:
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS:XTM object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, Supra 4.0 high-gain and high-contrast screen, post-production service, Electronic Delivery System (EDS). 
GDC Technology Limited Directory page GDC Technology Limited Web Site
DTS, Inc. Web Site
About DTS, Inc.:
Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS)
DTS, Inc. Directory page
About Classic Cinemas: Classic Cinemas, founded in August 1978 by the Johnson family and now run by CEO Chris Johnson, is the largest Illinois-based theatre chain with 137 screens in 16 locations. While many Classic Cinemas locations are historic downtown theatres, each has been meticulously renovated to highlight its character and upgraded to the latest technology to create the ultimate guest experience. Having received numerous accolades for business excellence, preservation, community service, and accessibility, Classic Cinemas endeavors to be the hometown theatre of choice. For more information, visit www.classiccinemas.com Classic Cinemas Directory page

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