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Burbank, Calif.—Nov 22, 2017

Classic Cinemas Strengthens Strategy Partnership with GDC

Classic Cinemas converts additional screens to GDC featuring DTS:X immersive sound at five locations as part of company’s strategy to provide an outstanding moviegoing experience
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that Classic Cinemas, one of the most innovative theatre circuits in the nation has agreed to expand its immersive audio technology strategy with the GDC Immersive Sound Solution featuring DTS:X® technology as part of an overall renovation to include luxury recliners and other VIP amenities.
 
Based on overwhelming audience approval, Charlestown 18 (St. Charles, IL) will increase the number of immersive sound auditoriums from two to six. In addition, four of the circuit’s historic locations, Cinema 12 (Carpentersville, IL.), Lake Theatre (Oak Park, IL.), North Riverside Luxury 6 (North Riverside, Ill.) and York Theatre (Elmhurst, IL.), will each upgrade three auditoriums to immersive sound. As a worldwide DTS:X licensee, GDC Technology will lead the effort to enhance all 16 auditoriums.
 
DTS:X technology is designed to transport audiences into a new dimension of sound immersion by moving sound objects to and through specific locations - in front of, behind, above and beside the audience - precisely where the creator intended. The inherent flexibility of DTS:X provides Classic Cinemas with the ability to offer their customers a compelling immersive experience by replicating a real-world sound environment. 
 
“We have never sacrificed our commitment to installing the latest amenities,” said Chris Johnson, CEO of Classic Cinemas. “We have paid particularly close attention to the latest technologies in sight and sound throughout our long history. As part of our mission to provide the outstanding experience we are known for and our customers deserve, we are quickly moving forward with upgrading 16 auditoriums with DTS:X immersive sound and other luxury amenities.” 
According to Tony Adamson, GDC senior vice president, strategic planning, DTS:X offers Classic Cinemas a sound experience like no other and will set them apart from competitors. “For 17 years, GDC has worked with the industry to provide a wide-range of reliable digital cinema solutions. This commitment by Classic Cinemas proves audiences are the true winners when partners work together to improve the moviegoing experience,” said Mr. Adamson. “DTS:X allows Classic to uphold their three-decade-long tradition of putting the customer first.”
 
For more information about GDC Immersive Sound Solution and the latest GDC products and services, visit our website.



GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
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About GDC Technology Limited:

About Us

Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with over 20-year history of first to market innovations.  GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. GDC Technology holds numerous patents globally, including in USA and China. Today, GDC has presence in 13 offices and 33 local service centers worldwide. 

GDC Technology Limited Directory page GDC Technology Limited Web Site
DTS, Inc. Web Site
About DTS, Inc.:
Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS)
DTS, Inc. Directory page
About Classic Cinemas: Classic Cinemas, based in Downers Grove, Illinois, is a family-owned business run by Willis, Shirley and Chris Johnson. It was started in 1978 with the operation of the Tivoli Theatre in Downers Grove. In 2011, Classic Cinemas received the Landmark Illinois Richard H. Driehaus Foundation Preservation Award for Stewardship. In 2012, all auditoriums were updated with enhanced 4K digital projection. The company today operates 14 theatres in 13 communities. Additional information is available on Classic Cinemas’ website at www.classiccinemas.com. Classic Cinemas Directory page

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