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GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.



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Hong Kong—Oct 12, 2021

GDC Technology Unveils IAB Upgrade Option for DTS:XTM enabled SX-4000 Standalone Integrated Media BlockTM

GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today its award-winning GDC SX-4000 Standalone Integrated Media Block™ (IMB) featuring DTS:X immersive audio solution is provided with an upgrade option to enable IAB support. 
 
The SX-4000 IMB has been greatly successful since its launch in 2016. Exhibitors now have the option to upgrade GDC’s current SX-4000 IMBs to DTS:X supporting IAB. This upgrade is designed to support SMPTE’s immersive audio bitstream (IAB) standard ST 2098-2 which represents a major milestone towards the goal of delivering a single interoperable immersive audio format for theatrical distribution. Supporting SMPTE’s IAB will bring even more immersive content to the DTS:X screens worldwide - exactly as the filmmakers intended.
 
 “SX-4000 is a widely used IMB globally and it enables cinematic presentations with immersive audio, thanks to its “GDC featuring DTS:X” technology. The addition of  DTS:X supporting IAB benefits thousands of exhibitors to ease their operations by supporting playback of an interoperable immersive audio Digital Cinema Package (DCP) and brings even more content to their screens. We are committed to continuously add new features not only to our latest products but also the existing models in use by our exhibition partners,” said Mr. Pranay Kumar, CTO of GDC Technology Limited.
 



GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Contact Us


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About GDC Technology Limited:

About Us

Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with over 20-year history of first to market innovations.  GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. GDC Technology holds numerous patents globally, including in USA and China. Today, GDC has presence in 13 offices and 33 local service centers worldwide. 

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DTS, Inc. Web Site
About DTS, Inc.:
Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS)
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