Cinema Technology Apr. 22, 2019
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DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.



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Beijing and Las Vegas—Apr 1, 2019

DTS Certifies DTS:X® Immersive Audio System for Direct View Display in Cinema

DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), has certified the first DTS:X® immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China. 

The next-level movie going experience of High Dynamic Range (HDR) imagery and captivating immersive audio is bringing in record crowds to see international blockbusters including: “Aquaman”, “Captain Marvel” and “Wandering Earth”.

The DTS:X audio system for direct view at Xidan Capital Cinema includes the use of screen speakers placed above and below the direct view screen surface along with custom tuning which delivers realistic positioning of on-screen sound while preserving natural dialogue quality and timbre.  Accurate representation of movie soundtracks in the direct-view environment was made possible through the use of DTS:X® technology that scales and adapts to virtually any speaker configuration in a wide array of theatre auditoriums.

The Xidan Beijing Capital Cinema features Samsung’s 46-foot wide Onyx screen which delivers captivating HDR imagery with a brightness level capable of reaching 146 FL (10 times brighter than xenon and laser-based projectors) coupled with an infinite contrast ratio. The direct-view 3D provides consistent picture quality and unprecedented clarity for every seat in the auditorium, ensuring an immersive 3D viewing experience.

GDC Technology, the official distributor of Onyx Cinema in China, was the system integrator and provided their LPU-1000 integrated media block, designed for Onyx. Prime Connections (China), working hand in hand with DTS, GDC and Capital Cinemas, was responsible for the audio system.

Bill Neighbors, SVP and GM Cinema and Home at DTS said “I was blown away by the impact of vibrant direct view images, combined with the precision of the DTS:X® immersive audio system in the Beijing Xidan Capital Cinema theatre. Dialogue is clear, clean and well positioned ‘on’ the screen. I’m grateful to the skilled team who worked with DTS to deliver the first ever direct-view cinema system with DTS:X certified sound.”

Additional direct view screen installations with DTS:X® sound are in planning. In keeping with the adaptive DTS:X® system implementation, DTS will work closely with exhibitors and system integrators to commission DTS:X® for direct view systems for each unique auditorium and sound system configuration.

For more information about DTS:X®, please visit www.dts.com.


DTS Contacts:
Media Contact: 
Jordan Miller, DTS, Inc. 
818-436- 1082
Logo: DTS, Inc.
About DTS, Inc.: Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theatre systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners' network-connected devices.
 
To date, DTS:X has been installed in more than 1000 screens worldwide. Via its strong relationships with content providers and access to content, DTS has released more than 200 titles to theatres worldwide in the DTS:X immersive audio format.
 
For more information, please visit www.dts.com. For more information about Xperi, please visit www.xperi.com.
DTS, Inc. Directory page DTS, Inc. Web Site
Tags: Cinema Sound

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More DTS News: Apr 2, 2019 GDC Technology and DTS Take Major Strides to Bring Immersive Cinema Sound Experience to Broader Audience

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Nov 22, 2017 Classic Cinemas Strengthens Strategy Partnership with GDC
Nov 14, 2017 DTS to Deliver Next-Generation DTS:X Audio to Classic Cinemas
Nov 5, 2017 GDC Technology and DTS Named Presenting Sponsor of CineAsia
Sep 13, 2017 Century Club: 100 Films Exhibited in DTS:X Immersive Audio
Sep 12, 2017 B&B Theatres Partner with GDC Technology to Make Sound Investment in Future
Jul 19, 2016 DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases
Apr 11, 2016 Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience
Apr 9, 2015 Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home
Apr 17, 2013 Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
Mar 31, 2009 DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments
Mar 30, 2009 DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance
Jun 30, 2008 DTS Digital Cinema Introduces New Suite of Products at Cinema Expo International 2008
Mar 11, 2008 DTS Digital Cinema Installs FilmStore® Digital Cinema Players At Harrisburg Mall’s Redeveloped Great Escape Theatres Complex
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