Qube Cinema announced its partnership with the 18th
New York Indian Film Festival (NYIFF), New York’s largest and longest-running
diaspora film festival, which is
scheduled to take place from May 7 -12. Qube Wire is the distribution partner for the
festival and filmmakers will increasingly rely on Qube Wire for secure and
reliable movie content delivery to the festival.
The Qube Wire
service is now available across 114 countries for delivery of movie content. The territories where Qube Wire
content delivery services are now available include major regions of the world in
both developing and mature markets, from Southeast Asia to Africa to Europe and
Qube Wire helps eliminate the outdated
process of physical Digital Cinema Package (DCP) transportation for the
NYIFF. It will manage the DCPs and Key
Delivery Messages (KDMs) of all film screenings during the 18th edition of the
prestigious international film festival. The dedicated festival module in Qube
Wire eliminates the risk of drive failures and corrupted content associated
with physical delivery and storage. The Qube Wire cloud platform will act as a
central hub for all content, transforming the distribution process and ensuring
that KDMs are always targeted to the correct screen devices.
Four world premieres,
two international premieres, six North American premieres, one U.S. premiere
and 11 New York premieres from four South Asian countries (India, Pakistan,
Bangladesh and Sri Lanka), as well as North America and the United Kingdom,
will be unveiled at the 18th annual NYIFF, which will take place at the Village
East Cinemas in the Lower East Side of Manhattan. The entire festival
schedule comprises 78 films in 11 different languages (English, Hindi, Marathi,
Malayalam, Tamil, Telugu, Kannada, Tulu, Konkani, Bengali & Assamese).
Qube Cinema has added
new features to the Qube Wire platform to simplify the digital cinema
distribution workflow. The new
features include broadband and satellite delivery to
theatres, Wire Safe™, SMPTE FLM format support and an interesting data
visualisation feature, What’s-on-Wire (WOW).
“Qube Cinema has been a very valuable and helpful partner to the
edition of NYIFF. We are learning a whole new technology in
cinema distribution with Qube Wire. We are confident that filmmakers will enjoy
a new hassle free and seamless cinema distribution experience that Qube Wire
enables,” commented Aroon Shivdasani, Executive & Artistic
Director,Indo-American Arts Council.
“NYIFF choosing to partner with Qube
Cinema is a matter of great pride for us. Qube Wire is a
great solution for film festivals that totally eliminates the pain of managing
the content and keys for a large number of movies. Film festivals can take
advantage of Qube Wire to eliminate their logistical nightmares,” explained
Mark Waterston, Vice President, Operations of Qube Cinema.
Qube Wire has been the distribution partner of many prestigious
international film festivals across the world. The prominent film festivals
include the Indian Film Festival of Los Angeles, MAMI film festival, Mumbai and
International Film Festival of India (IFFI), Goa. The Qube
Wire platform has also been used by a number of distributors since its test
launch with the blockbuster Baahubali 2
: The Conclusion.
About Qube Wire
Qube Wire is
a self-service, single-window system for global theatrical
distribution. With a simple but comprehensive user interface, distributors can
manage their digital cinema assets, assign territorial rights for their content
and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery
Messages or KDMs) delivered to movie theatres across the world. Theatres can
manage their own digital cinema device details and access their Universal Inbox
on the Qube Wire service as well.
To sign up for the Qube Wire service,