Cinema Technology Oct. 28, 2021
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Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



Industry Partners



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

Shows & Events



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 


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Cannes, France—Jun 19, 2006

BUG Norway creates world's first 3D digital cinema advert

Car advert for Mitsubishi unveiled at Cannes Lions' SAWA seminar on future of cinema advertising
Norwegian post-production and graphic design/animation studio BUG have created the world's first digital 3D cinema advert, which will première today at the Screen Advertising Word Association (SAWA) seminar 'The Best Ideas Come From Cinema - In 3D'. The highly anticipated event is part of the Cannes Lions, the world's most prestigious advertising event, where the best adverts from around the world are showcased each year. The advert for Mitsubishi's new range of cars was animated and rendered in 3D by BUG, one of Scandinavia's fastest growing and most innovative digital studios and is currently screening in 2D.

Digital 3D is widely perceived as representing the next step in cinema technology. Disney's “Chicken Little” became the first film to be released in the new stereoscopic digital format, which does away with the anaglyph (red-and-blue) glasses and the big IMAX-style glasses, when it was shown in Disney 3D on 83 screens in the US last November and on a handful of screens in Europe and Asia earlier this year. At the NAB conference in Las Vegas this year 'Titanic' director James Cameron predicted that Digital 3D would be the saviour of cinema with most major blockbusters released by the Hollywood studios in digital 3D. Directors George Lucas and Peter Jackson have also announced plans to re-release the 'Star Wars' and 'Lord of the Rings' trilogies in stereoscopically re-rendered digital 3D versions within a few years.

Mitsubishi’s Norwegian advertising company MK Bergen agency turned to BUG to come up with an innovative and visually dazzling campaign for its new range of automobiles and jumped on the opportunity to become the first cinema advert to be shown in digital 3D. Speaking on behalf of the MK Bergen agency Svein Roger Selle commented that “We are extremely pleased with the work that BUG has done on the exciting new range of Mitsubishi cars and thrilled that it will be the first ever advert that goes out in digital 3D.” The advert gives a 360 degree zoom-around of the new Outlander model. Despite the photo realistic look of the car in the advert, the images was created from scratch using CGI (computer graphic imagery) and digital animation in BUG's headquarter in Bergen, Norway.

“Making the advert was a real creative challenge and to then re-render it stereoscopically was a true technical challenge, but we are very happy with the result,” comments BUG's Manager, Thomas Berland. BUG hopes that Mitsubishi will also participate in screening the advert in Digital 3D in a selection of Norwegian cinemas that are taking part in the NORDIC (NORway's Digital Interoperability in Cinemas) trial together with a future 3D title. The NORDIC project is Europe's largest digital cinema test currently under way, with over a dozen screens across Norway testing equipment from every major digital cinema manufacturers and films from the Hollywood studios, as well as other types of content.

The advert will play off a digital cinema server provided by Dolby and through a 2K DLP Cinema(tm) digital projector from Barco and viewed with special glasses provided by NuVision. Other co-sponsors of the SAWA event are Kodak and Technicolor. As well as the BUG/Mitsubishi advert, the event will screen digital stereoscopic footage from the Disney film “Chicken Little” and James Cameron documentary “Aliens of the Deep”, as well as company trailers in 3D.

BUG is wholly owned by digital cinema advertising pioneer Unique Promotions, which was the first company to switch an entire country's cinemas to digital screen advertising when Norway switched from 35mm film to digital distribution in 2002.


About BUG: BUG is a Norwegian design studio creating motion graphics, visual effects and 3D animation for film, broadcast and commercials, as well as post production and editing in SD and HD. Set up in Bergen 1995 and present in Oslo since 2002, the company is responsible for the encoding and distribution of commercials to Unique Digital's digital cinema advertising networks in several European territories. BUG Directory page

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