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Los Angeles,—Jan 23, 2019

Qube Cinema Publishes Case Study Highlighting Tugg’s Successful Deployment of Qube Wire

Tugg taps Qube Wire to tackle Cinema on Demand
Qube Cinema, a leading digital cinema technology and solutions provider, announced the publication of a case study highlighting the deployment of Qube Wire by Tugg, a pioneer in developing the Cinema On Demand model bridging the gap between filmmakers and audiences. 

The case study was published in conjunction with the Art House Convergence Conference which takes place between January 21st -24th in Midway, Utah.  The case study can be downloaded from Qube Cinema's website - www.qubecinema.com.   (PDF)

In 2011, Nicolas Gonda and Pablo Gonzalez  launched Tugg as a platform that allows filmmakers, content owners, promoters and even moviegoers, to program films to play in movie theatres and community venues throughout the United States. 
 
Tugg has the ability to book titles into over 85% of commercial movie theatre screens in the US, from the largest circuits to independent art houses.  One noteworthy aspect of the Tugg platform is that it also provides access to venues that potentially wouldn’t ordinarily play a film, such as churches, museums and libraries.  
 
Tugg could not identify a cost-effective solutions provider that could meet their content service requirements.  Satellite distribution was great at delivering to thousands of screens, but not just 10, and those providers that could do a limited distribution were unable to accommodate a larger one.  In most instances Tugg was forced to fulfill all aspects of physical distribution in-house; from the electronic storage of film titles, to the replication of hard drives, to shipment of those drives, to making certain the content arrived and could be played back properly. 
 
The operational logistics of distributing content for its screenings and events were costly, time consuming and onerous enough to prevent Tugg from expanding internationally. 
 
What Tugg needed was a partner that could cater to their flexible content service needs while meeting two critical factors; low-cost and a wide distribution footprint.  If outsourcing their content operations were too costly, the number of screenings Tugg could successfully promote would decline to a point where it would ultimately kill the business.  While Tugg found a number of providers with reasonable pricing, they were restricted in their distribution by either geography or to theatre sites that had proprietary hardware installed.  
 
With its Qube Wire solution, Qube Cinema was able to accommodate both Tugg’s economic model and its broad distribution spread no matter how big or small the release.  A hybrid solution that utilizes physical, electronic and satellite delivery, Qube Wire can distribute Tugg’s content to both theatres with Qube’ s hardware installed as well as those outside of its own network.  
 
For a company running as lean as Tugg does, handing over their entire logistical operation to a third party was not an easy decision.  They wanted to be comfortable and make sure everything went smoothly when delegating a process as integral to their company as content distribution. Now, nine months after abandoning their internal logistics and distribution operations, Tugg has programmed over 600 screenings through Qube Wire for 24 different titles.  
 
Tugg’s adoption of Qube Wire and their continued use of the system has been trouble free according to Pablo Gonzalez the company’s co-founder and chief executive officer.  “I can't think of a single major hiccup because they brought more experience in film delivery logistics than we had,” said Gonzalez in recounting the experience of making the switch.  “They really brought a higher level of competence to something that we were doing internally very well, but at great pain.” 
 
The Qube Wire service is now available across 134 countries. The territories where Qube Wire content delivery services are now available includes all major regions of the world including developing and mature markets, from Southeast Asia to Africa to Europe and the Americas. Qube Wire can already deliver content to 95% of theatres worldwide outside of mainland China. 
 
About Qube Wire:
Qube Wire is a web-based service for global theatrical distribution. With a simple but comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres throughout the world. Theatres can manage their own digital cinema device details, provide KDM providers a standards-compliant FLMx data feed and access their Universal Inbox on the Qube Wire service, all for free. 
 
To sign up for the Qube Wire service, visit www.qubewire.com 
 
 


Qube Cinema, Inc Contacts:
Manoj Kumar Madhavan – Head of Corporate Communications & Marketing 
Qube Cinema,Inc. 
M: +91 82912 00553 
manojkumar@qubecinema.com 
www.qubecinema.com 

Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
898 N Sepulveda Blvd, Suite 320
El Segundo CA, 90245, USA
info@qubecinema.com
www.qubecinema.com


Logo: Qube Cinema, Inc
About Qube Cinema, Inc: Qube Cinema,Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective. Qube Cinema, Inc Directory page Qube Cinema, Inc Web Site

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More Qube Cinema, Inc News:
Dec 10, 2018 Qube Wire Provides Flm-X Data Feed Capabilities to Exhibitors as A Free Service
Dec 5, 2018 Mar Del Plata Film Festival Chooses Qube Wire Platform for Content Distribution and Delivery
Oct 22, 2018 Jio MAMI 20th Mumbai Film Festival with Star Selects Qube Wire for Movie Distribution and Delivery
Jun 10, 2018 Qube Cinema Highlights Qube Wire's Movie Distribution Workflow Features at CineEurope 2018
May 4, 2018 New York Indian Film Festival Selects Qube Cinema’s Qube Wire Platform for Movie Content Distribution and Delivery
Apr 24, 2018 Qube Cinema Unveils New Qube Wire Features at Cinemacon 2018
Apr 23, 2018 Qube Wire Service Expands Worldwide
Jun 20, 2017 Qube Cinema Showcases Justickets & Cheers Platforms at CineEurope
Jun 19, 2017 Baahubali 2: The Conclusion global release management through Qube Wire
Jun 19, 2017 Qube Cinema to Showcase Qube Wire DCP Delivery & KDM Management Service at CineEurope
Mar 29, 2017 Qube Cinema announces Wire Safe option for Qube Wire enterprise customers
Mar 27, 2017 Qube Cinema to showcase Qube Wire DCP Delivery Service at CinemaCon 2017
Dec 15, 2016 Emerging Cinema Technologies Take Centre Stage at Global IIT Techfest
Dec 7, 2016 Former Warner Bros. Executive Wendy Aylsworth Joins Qube Cinema Board
Dec 5, 2016 Qube Cinema showcases Qube Wire Cinemas at CineAsia Expo 2016
Dec 9, 2015 Qube Cinema Introduces CinemaDB at CineAsia 2015
Apr 21, 2015 Thales Wins with Customer Qube Cinema 2015 Infosecurity Products Guide Global Excellence Award
Apr 16, 2015 Qube Cinema Incorporates Auro 11.1 By Barco Immersive Sound in its Integrated Media Blocks (IMB)
Sep 22, 2014 Thales Helps Qube Revolutionize Digital Cinema Distribution
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