Cinema Technology Nov. 28, 2021
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Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  



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Joliette, Quebec, Canada—Sep 24, 2019

Introducing Northview Horizon, the Next Generation of White Gain Optical Coatings

Strong/MDI Screen Systems, a Ballantyne Strong Inc. (NYSE American: BTN) company, and a leader in projection screen manufacturing and optical coating development announced the release of a new white gain coating technology designed to enhance 2D displays using high-output projectors. 
 
The formulation, developed by Strong/MDI’s R&D chemists, provides a uniquely smooth, brilliant white surface, hence its property of diffusing light more uniformly. Northview Horizon’s optical qualities include increased image depth as well as sharpness. When combined with Strong/MDI’s new HP micro perforation, the surface eliminates the probability of moiré interference in laser projection systems. Northview Horizon’s improved coating technology is highly durable and resistant, ensuring hassle free installation and years of high-quality image reproduction. 
 
“High gain coatings traditionally precipitate a narrower viewing angle. Conversely, Northview Horizon’s improved light distribution qualities allows exhibitors to reap all the benefits of higher gain without compromising image quality” says Francois Barrette, Vice-President and General Manager at Strong/MDI. “Exhibitors who choose to upgrade to a higher gain Northview Horizon surface obtain a superior picture with reduced projector output, resulting in a return on investment within an estimated 24-36 months.” 
 
Those wishing to obtain more information on the new Northview Horizon coating are invited to contact the sales team either by phone 1-877-755-3795, by email at info@strongmdi.com or by filling out our online contact form. 
 



Strong Entertainment Contacts:

Logo: Strong Entertainment
About Strong Entertainment: Strong Entertainment, a segment of Ballantyne Strong, Inc., consists of Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States, along with Strong/MDI Screen Systems Inc. one of the leading cinema screen manufacturers in the world. Strong/MDI produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally. Strong Entertainment Directory page Strong Entertainment Web Site
Strong/MDI Screen Systems Web Site
About Strong/MDI Screen Systems: Strong/MDI Screen Systems, a Ballantyne Strong Inc. company, is a projection screen manufacturer located in Joliette, Canada. It manufactures 2D and 3D screens, specialty screens, motorized screen systems, custom structures and masking motors for clients worldwide. Strong/MDI Screen Systems is also known for the development of highly sophisticated coatings for projection surfaces.   

Strong/MDI Screen Systems Directory page

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More Strong Entertainment News:
Oct 4, 2021 Strong / MDI Congratulates Partner Kinepolis Leidschendam
ICTA Logo
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc., a Ballantyne Strong, Inc. (NYSE American: BTN) company, and a leader in projection screen manufacturing and optical coating development, congratulates its partner Kinepolis Leidschendam in winning the ICTA EMEA New Build Cinema of the Year Award.

Aug 24, 2021 Cinionic and Ballantyne Strong Expand Cinema Service and Support Capabilities
Strong Entertainment Logo
Cinionic Logo
Cinionic, the world’s leading provider of laser cinema solutions, announces a preferred commercial relationship with Ballantyne Strong, Inc. (NYSE American: BTN, “Ballantyne Strong”) to strengthen its cinema service and solution capabilities in the US and Canada. The relationship with Ballantyne Strong’s operating subsidiaries, Strong Technical Services, Inc. (“STS”) and Strong/MDI Screen Systems, Inc. (“Strong/MDI”), continues a long history of collaboration between the companies, reinforcing their joint commitment to deliver laser-powered cinema experiences.

Apr 14, 2021 STRONG Technical Services Launches STRONG Restart Initiative In Advance of Summer 2021 Blockbuster Movie Season
Strong Entertainment Logo
STRONG Technical Services, Inc. (STS), a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering and services, today announced the launch of its STRONG Restart initiative deploying 10 BrightNight Drive In packages across the U.S.

Dec 22, 2020 STRONG Technical Services Completes IPIC Atlanta Projection & Audio Installation Complete with QSC Q-SYS and Advanced Networking
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services, completed the installation of projection equipment for IPIC Theater’s newest location in Midtown Atlanta at the reimagined Colony Square. STRONG Technical Services (STS) installed state-of-the-art projection systems complete with an advanced load balanced and fault tolerant network to support projection booth equipment, a streaming content library and a large QSC Q-SYS ecosystem across the entire complex.

Dec 2, 2020 STRONG Technical Services Announces Partnership with INDY Cinema Group to Provide Managed Services in Europe
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services announces a partnership with INDY Cinema Group (“INDY”) to provide managed services in Europe.

Nov 16, 2020 Comscore Partners with STRONG Technical Services for Theatre Device Monitoring
Strong Entertainment Logo
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a partnership with Ballantyne Strong, Inc.’s (NYSE American: BTN) subsidiary STRONG Technical Services, a leader in projection equipment sales, engineering, and services, for enhanced detailed device monitoring in Comscore’s Enterprise Web™.

Oct 14, 2020 Strong/MDI Screen Systems Announces Exclusive Multi-Year Agreement with Cinemark Theatres
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc. (“Strong/MDI”), a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screens and optical coating development for cinemas, commercial venues and amusement parks worldwide, announced today the signing of a five-year exclusive worldwide supply agreement with Cinemark Theatres (NYSE: CNK), the third largest exhibitor in the United States.

Sep 1, 2020 STRONG Technical Services Announces Multi-Year Nationwide Managed Service Agreement with Marcus Theatres®
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services, announces a multi-year nationwide managed service agreement with Marcus Theatres®. Effective today STRONG Technical Services (STS) will become the exclusive provider of managed services for all of Marcus Theatres’ cinema locations nationwide. These managed services will include 24x7x365 monitoring, technical support, and maintenance on all projection and audio equipment across more than 1,100 screens.

Jul 20, 2020 Strong/MDI Screen Systems Welcomes New Sales Representative for Japan Market
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screen manufacturing and optical coating development for cinemas, commercial venues and amusement parks worldwide (“Strong/MDI”), announced that Yuji Motomatsu has been appointed as its new sales representative in Japan, effective July 1, 2020.

Jul 7, 2020 Strong/MDI Screen Systems Announces Agreement with RealD to Expand Availability of Precision White Cinema Screen Utilizing RealD Reflective Technology
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screen manufacturing and optical coating development for cinemas, commercial venues and amusement parks worldwide (“Strong MDI”), is pleased to announce its Precision White Cinema Screen will now be available for use by all cinemas worldwide
More Strong/MDI News:
Oct 4, 2021 Strong / MDI Congratulates Partner Kinepolis Leidschendam
ICTA Logo
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc., a Ballantyne Strong, Inc. (NYSE American: BTN) company, and a leader in projection screen manufacturing and optical coating development, congratulates its partner Kinepolis Leidschendam in winning the ICTA EMEA New Build Cinema of the Year Award.

Aug 24, 2021 Cinionic and Ballantyne Strong Expand Cinema Service and Support Capabilities
Strong Entertainment Logo
Cinionic Logo
Cinionic, the world’s leading provider of laser cinema solutions, announces a preferred commercial relationship with Ballantyne Strong, Inc. (NYSE American: BTN, “Ballantyne Strong”) to strengthen its cinema service and solution capabilities in the US and Canada. The relationship with Ballantyne Strong’s operating subsidiaries, Strong Technical Services, Inc. (“STS”) and Strong/MDI Screen Systems, Inc. (“Strong/MDI”), continues a long history of collaboration between the companies, reinforcing their joint commitment to deliver laser-powered cinema experiences.

Oct 14, 2020 Strong/MDI Screen Systems Announces Exclusive Multi-Year Agreement with Cinemark Theatres
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc. (“Strong/MDI”), a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screens and optical coating development for cinemas, commercial venues and amusement parks worldwide, announced today the signing of a five-year exclusive worldwide supply agreement with Cinemark Theatres (NYSE: CNK), the third largest exhibitor in the United States.

Jul 20, 2020 Strong/MDI Screen Systems Welcomes New Sales Representative for Japan Market
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screen manufacturing and optical coating development for cinemas, commercial venues and amusement parks worldwide (“Strong/MDI”), announced that Yuji Motomatsu has been appointed as its new sales representative in Japan, effective July 1, 2020.

Jul 7, 2020 Strong/MDI Screen Systems Announces Agreement with RealD to Expand Availability of Precision White Cinema Screen Utilizing RealD Reflective Technology
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screen manufacturing and optical coating development for cinemas, commercial venues and amusement parks worldwide (“Strong MDI”), is pleased to announce its Precision White Cinema Screen will now be available for use by all cinemas worldwide

Nov 18, 2019 Strong MDI Welcomes Director of Sales and Business Development for EMEA Markets
Strong Entertainment Logo
Strong/MDI Screen Systems Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leading global manufacturer of premium cinema screens (“Strong MDI”), is pleased to announce the appointment of Bernard Collard as Director of Sales and Business Development for Europe, the Middle East and Africa (“EMEA”).


Oct 23, 2014 Strong|MDI Introduces PREMIUM HGA 1.9 Screens, Providing Wider Viewing Angles and Improved Contrast and Clarity
Strong Entertainment Logo
Strong|MDI, a subsidiary of Ballantyne Strong, Inc. (NYSE: BTN), announces the release of PREMIUM HGA 1.9 gain screens with a half gain angle of 30° for venues looking to optimize viewing angle in both 2D and 3D.

Dec 12, 2012 ‘The Hobbit: An Unexpected Journey’ World Premiere Viewed on Ballantyne Strong’s Unique Customized 3D Silver Cinema Screen
Strong Entertainment Logo
Ballantyne Strong, Inc. (NYSE MKT: BTN), a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment, today announced that its wholly owned Strong/MDI cinema screen manufacturing business produced the specialty movie screen for the Embassy Theatre’s world premiere of Peter Jackson’s acclaimed “The Hobbit: An Unexpected Journey” in Wellington, New Zealand. ‘The Hobbit’ is set for its international release in most of the world later this week.

Oct 15, 2007 Ballantyne Acquires Leading Cinema Screen Manufacturer, Marcel Desrochers Inc. (MDI)
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