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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.
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MORRISTOWN, N.J.—Jul 5, 2006

Rave Motion Pictures Commits 445 Screens To Christie/AIX Deployment Plan As Digital Cinema Roll-out Momentum Continues

Access Integrated Technologies, Inc. (“AccessIT”) (NASDAQ: AIXD) today announced that Rave Motion Pictures (“Rave”) (www.ravemotionpictures.com), one of the fastest growing and most prominent independent exhibitors in the country, has signed a contract with Christie/AIX, a wholly owned subsidiary of AccessIT, for the initial installation of 445 state-of-the-art digital cinema systems. Rave currently has 23 multiplexes in nine states with plans to add 4 more locations throughout the balance of 2006. It has operations in Illinois, Indiana, Ohio, Texas, Arkansas, Louisiana, Tennessee, Alabama and Florida; and as part of its 2006 expansion, it will add two additional states, Michigan and Pennsylvania. Rave is the sixth exhibition company to contract with AccessIT for its total conversion to digital cinema; its commitment brings the total number of screens for the Christie/AIX deployment to almost 3,000 of the planned 4,000.

Chuck Goldwater, President and COO of Christie/AIX, commented: “Rave’s vision and passion as an industry leader is further enhanced by their commitment now to digital cinema. We are proud and grateful that they have selected Christie/AIX to be their partner as they make this transition to digital. Their decision underscores the accelerating recognition and momentum within the exhibition industry. We look forward to working closely with Rave as they enter the digital era and to helping play an important part in their long-term development plans.”

“Rave is committed to superior quality in every aspect of our theatre operations,” said Tom Stephenson, CEO of Rave. “We are excited about bringing digital cinema to all our theatres, offering our patrons its dazzling, high-quality viewing experience, alternative content attractions, and unique applications like 3-D. We are confident that the Christie/AIX program will help us achieve those goals with their proven technology and Christie’s field service organization supporting us.”

Craig Sholder, Vice-President of Entertainment Solutions, Christie USA, added: "Rave is breaking new ground and demonstrating their industry leadership by recognizing the many benefits of digital cinema projection technology. With the installation of systems in conformance with the DCI standard, integrated by Christie's Entertainment Solutions Unit and installed and maintained by Christie's nationwide Managed Service and Support teams, moviegoers at Rave's theatres will be treated to the highest quality movie-going experience. Rave’s enthusiasm to introduce 3-D digital cinema systems is a testament to the enhancements exhibitors can make for their audiences once digitally enabled.”

The first Christie/AIX systems are already in operation in Rave’s Huntsville, AL and Peoria, IL locations. Installations are continuing at Rave locations throughout their circuit including 14 additional 3-D installations that will be ready for the opening of Sony Pictures’ “Monster House” on July 21. Total digital conversion of Rave multiplexes is scheduled for completion by mid-2007.

The Christie/AIX-funded deployment of Christie DLP Cinema® projectors also includes Doremi Cinema's DCP2000 JPEG servers, a central “library” server, two-way satellite communications, data storage equipment, Christie’s technical services, project management, and a 10-year maintenance plan which includes parts and labor. The central servers feature AccessIT’s unique vendor-neutral Theater Command Centre software, which allows all digitally-equipped screens in a multiplex to be networked, simplifying theater operations through centralized content management, scheduling and reporting.
Christie Contacts:
Media Relations:
Carmen Robert
(519) 593-3588
Carmen.Robert@christiedigital.com
Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page
About Rave Motion Pictures:
Cinemark --- Dallas‐based Rave Cinemas, LLC, the United States' fifth ‐ largest theater exhibition chain, owns or manages 60 theaters and 905 screens located in 20 states across the country under the Rave Motion Pictures brand and has a presence in seven of the top ten Designated Market Areas. Rave has set the industry standard for customer experience and comfort. A pioneer in the adoption of digital and 3 ‐ D technologies, Rave is a leader in alternative content programming, from live sports to concerts and opera.


 Rave Motion Pictures Directory page
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