Espoo, Finland—Dec 17, 2020
Empire Cinemas Makes A Strong Comeback with FLEXOUND Augmented Audio™
As the industry is battling the impact of the epidemic,
has chosen a new kind of a weapon: Opening a premium cinema boosted by FLEXOUND
Augmented Audio™. The novel technology offers a superior immersive experience
compared to in-home-entertainment.
The theatre in Al Andalus Mall in Jeddah, KSA, hosts 142
seats boosted by FLEXOUND Augmented Audio™ and opens on December 17th,
2020, premiering the Wonder Woman 2.
FLEXOUND Augmented Audio™ adds the sensation of touch to
sound. It offers equal sound quality in every seat independent of the seat
location. It improves the clarity of dialogue and low frequencies as well as
allows the moviegoer to feel the sound. Cinemas enhanced by FLEXOUND in South Korea,
Finland and Malaysia prove that the concept offers unique immersive feeling,
high end-user value and allow premium priced ticketing.
“Empire Cinemas is
proud to be the first cinema operator in the region to have installed augmented
audio technology seats through its association with FLEXOUND Augmented Audio™, the leader in it's field”, says Gino Haddad, the CEO of
“The East Asian cinema
market indicates that audiences want to return to the big screens. We give the cinema
operators a high value competitive audio advantage over the in-home-entertainment,
helping the industry to recover”, FLEXOUND Head of
Seated Entertainment, Jessica Wang-Kärnä adds.
The technology requires no wearable accessories. It complements
all current sound systems without interference. No remix or recoding of the
content is needed and thus cinema operators can enhance with FLEXOUND any films,
e-sports or live events.
“Escapism and extraordinary
experiences are what we need during these challenging times, and FLEXOUND cinema
experience is just the right answer”, says FLEXOUND Chief of Cinema, Mika Oesch, while on-the-road
The seats for Empire Cinemas Andalus project are supplied by
Ferco International Seating who has gained FLEXOUND certification for four of
their seat models. FLEXOUND Augmented Audio™ is also available for auditoriums,
museums, theatres, concert halls and any other venues with seated audience.