Cinema Technology Dec. 06, 2022
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QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

Industry Partners

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

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London U.K.—Jun 15, 2021

Flexound Augmented Audio™ Creates an Immersive New Experience That Lets Your Skin Do the Listening

The multisensory technology will revolutionize cinema, theatre, concerts, gaming, meditation and therapy, and offer an affordable home cinema to everyone
For over 100 years, we've only used our eyes and ears to watch movies and listen to music, but FLEXOUND Augmented Audio™ creates a unique, holistic, immersive listening experience that you can feel as well as hear. It combines full-range high-quality audio with gentle physical sound wave vibration, to add the sensation of touch to any listening experience, be it music, games, television, streaming, meditation, movies, VR or any other sound content. Originally designed and engineered in Finland to help autistic children, the technology solves problems and adds value in many industries.
Our sense of touch is amazingly sensitive to sound and has been consistently underused in high-quality audio, until now. FLEXOUND aims to make audio a whole-body experience that enhances quality of life. Unlike loudspeakers that vibrate sound into the air, FLEXOUND Augmented Audio™ radiates the vibration through foam, providing a soft, near-field listening experience. Patented FLEXOUND Augmented Audio™ technology can be embedded into seats, cushions and anything that is soft and in contact with the body.
FLEXOUND Pulse™ seat, for example, is the world’s first fully loudspeaker-free cinema concept that transforms any space – small or large – into a superior, immersive soundscape and multisensory cinema. Stores, malls, auditoriums, museums, live theatres and concert arenas can all become fully functioning cinemas or gaming stations without any external loudspeakers. At home, you can use it as your office meeting audio instead of loudspeakers, as a gaming station, for sound massage or to enjoy a premium cinema experience from the comfort of your living room.
With FLEXOUND Pulse™, You Can Sit Inside the Sound
It creates a personal soundsphere and a deeper focus and immersion into music, stories, relaxation or gaming. The multisensory experience of FLEXOUND Pulse™ also enhances the emotions created by the content, enriching art and making it accessible to more people, such as the hearing impaired.
Previously, the sound frequencies felt in a cinema would mostly be the thump of the high-powered subwoofers firing sub-bass at you. With FLEXOUND Pulse™ you are able to literally feel frequencies up to 500 hertz with your body, and even up to 1,000 hertz with your hands and skin. Because FLEXOUND Pulse™ does not rely on far field listening or filling a room with decibels like traditional loudspeakers, sound leakage from room to room is considerably less.
FLEXOUND Pulse™ provides equal sound quality and the sensation of touch for every person, in every seat. By listening through your skin as well as your ears, you don’t need as many decibels to achieve clarity of speech, and dramatic scores and sound effects won’t ever drown out dialogue, even during the most chaotic action movie sequences.
Miia Karhu, a second-generation cinema owner in Finland and a leading voice in the cinema community, recently updated the sound systems in her cinemas, but now wishes that FLEXOUND Augmented Audio had come to her first. “I was really surprised by the quality of the surround sound,” she said. “If I hadn’t been told that the sound was coming only from the FLEXOUND Pulse™ chair, I wouldn’t have known – the sound seemed to come from everywhere” Karhu explained after testing the concept.
Riku Jaro, a sound engineer with 30 years of professional expertise in sound design, installation and optimisation, said, “I'm not an outsider watching the screen anymore. I'm inside the movie because the sound is all around me… it's a full-body experience.”
“I can see the FLEXOUND Pulse™ being adopted across the world by audiences, because of the deep, immersive experience that it will give them,” continued Jaro. “FLEXOUND Pulse™ makes every chair the ‘golden chair’ [in the cinema], because it delivers the ideal sound equally to every listener.”
During market research organised in May, FLEXOUND Pulse™ left a lasting impression on all previewers, with 91% saying that they would recommend the experience to others, 77% reporting that they had enjoyed the new sound experience a lot, and 89% saying that they want FLEXOUND Pulse™ in their local cinemas.
“I definitely want to have a FLEXOUND Pulse™ even in my man cave,” Jaro added. “No one can disturb you and you get perfect sound in your own space, whether you are watching football or enjoying live music.”
The Applications are Endless
FLEXOUND Augmented Audio™ technology has incredible potential in terms of revolutionizing the cinematic, home entertainment, and wellness industries, and others:
  • FLEXOUND Augmented Audio™ is lightweight, compact and energy efficient. It creates a ‘sound bubble’ effect around the user and ensures minimal sound leakage. It is your entertainment and music centre, gaming station, sound massager, and your affordable home cinema.
  •  FLEXOUND Augmented Audio™ enables car manufacturers to replace or reduce speakers, add safety by physical driver feedback, personalize sound zones on seats, add emotion to EVs by making them sound and feel like traditional cars, and provides health and wellness benefits in cars.
  •  The sense of touch and tactile perception of vibration improves sound clarity and accessibility for the hearing impaired, or in noisy conditions.  
  • The vibro-acoustic experience provides pain relief and eases anxiety. Therapists are using FLEXOUND Augmented Audio™ for children and adults with autism and development disability, people with chronic pain, rehabilitation of memory disorders, neurological and sleeping disorders, depression, and speech therapy.
“You can use more than one FLEXOUND boosted device in a living room. I can be on my sofa watching Greys Anatomy while my daughter is in the armchair listening to hip-hop, and we don’t disturb one another,” says Mervi Heinaro, CEO of FLEXOUND.
Features of FLEXOUND Pulseconcept seat: 
  • Distraction free and safe personal sound zone.
  • Deep focus and immersion into the story.
  • High quality sound and integrated natural sound vibration.
  • First fully loudspeaker-free cinema concept.
  • Premium cinema experience in any premises.
  • Minimal sound leakage outside the theatre.
  • Supports all existing sound content.
FLEXOUND Pulse™ cinema seat concept is ready for pre-orders from cinemas, and for licencing to furniture and seating manufacturers.
FLEXOUND Augmented Audio™ will enhance your customer experience by embedding the patented FLEXOUND Augmented Audio™ technology into furniture, consumer devices, toys, car or theatre seating — or wherever personal high-quality audio and feel of sound adds value. The specialist team will co-create the product to match the needs of any brand.

Media Gallery

Flexound Web Site
About Flexound:
FLEXOUND Augmented Audio™ is designed and engineered in Finland. The multinational team started the work in 2015 to help autistic children by adding the sensation of touch to music. Now the versatile, globally unique and patented technology can be embedded into cinema or car seats, gaming chairs, cushions, furniture and more. Cinemas globally have installed FLEXOUND technology and car manufacturers such as Hyundai Group is working with FLEXOUND to bring augmented audio solution to cars.  See more at

Flexound Directory page

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