Unique X, world leading cinema software provider,
and Copine GmbH of Zurich, are delighted to announce a 5 year agreement for the provision
of the Advertising Accord solution to the Swiss cinema advertising market.
Deployed worldwide, Unique X’s Advertising Accord will allow Copine to innovate the selling
of cinema advertising within the territory while ensuring automated delivery to the cinema
screens of their Exhibitor partners. Advertising Accord provides key features such as
inventory management, increased delivery optimisation and flexibility with dynamic
scheduling. Advertising Accord is the market leading cinema advertising platform, creating
over 30 million advertising playlists on a weekly basis, globally.
The agreement also makes provision for the deployment of RosettaBridge TMS to the
Copine estate for perfect end-to-end advertising delivery. Already powering over 35,000
screens globally, the introduction of RosettaBridge TMS to selected cinema sites will bring
more control, visibility and increased automation as well as the ability to receive real-time
information on activity in each cinema site.
Marcel Ramsay, co-owner of Copine, commented: ‘We appreciate the new opportunities
Advertising Accord opens up for us - especially in an increasingly connected, data-driven
world. We are convinced that the Swiss cinema advertising market will benefit greatly from
Unique X’s Chief Commercial Officer Phil Morris also added “We are very excited to be
working with Copine, and believe that this deal signifies the strength of the future of cinema
advertising sales within the Swiss market. The introduction of Advertising Accord to this
market is a clear demonstration of the flexibility Advertising Accord platform.
About Unique X
Unique X is a brand for the future of digital cinema, providing intelligent autonomous
solutions and content services. Unique X operates in 80 countries globally and specialises in
delivering innovative cinema software. To date, more than 200 million GB of data have been
transferred, and over 300 million advertising playlists have been delivered. Cinema solutions
include RosettaBridge TMS (Theater Management System), RosettaNet Circuit
Management System, Movie Transit (Digital Cinema Package Content Delivery Network),
Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming)
and our suite of sophisticated pre-show products of Advertising Accord, AdTransit and