Cinema Technology Nov. 28, 2022
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

Industry Partners

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

Shows & Events

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

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Toronto—Nov 14, 2022

Thailand’s Biggest Cinema Operator Major Cineplex Invest in Live Hologram Technology, Becoming World’s First Cinema Operator to Purchase ARHT Media’s Capsule

Photo ARHT Media’s Capsule
ARHT Media Inc., the global leader in the development, production and distribution of high-quality and low-latency hologram and digital content, announced today that Thailand’s largest operator of movie theatres, Major Cineplex, has purchased ARHT’s CAPSULE hologram display technology in a move that is set to revolutionize the cinema-going experience. 

Major Cineplex becomes the first cinema operator in the world to purchase CAPSULE technology, with the announcement also marking the first sale of CAPSULE in the wider APAC region building on the successful rollout of the hologram display system across North America and Europe throughout 2022. The announcement follows ARHT Media’s recent reporting of record Q3 revenues of $2.02M vs $1.05M in Q3 2021, an increase of 92%, showcasing the continued growth of the hologram technology sector.

CAPSULE is a plug-and-play, fully interactive 4K hologram display, enabling the merging of the physical world with the metaverse like never before. The technology has attracted great interest across the cinema sector following its unveiling at CinemaCon Las Vegas in April 2022, and the purchase of CAPSULE will now enable Major Cineplex to deliver unique audience experiences blending real world and metaverse both in cinema and at special events. Audiences will be able to meet and greet with life-sized 3D holograms in real-time, enabling talent to be beamed live to the screen from anywhere in the world. CAPSULE also provides fully interactive functionality, including a touch screen and two-way cameras, providing immersive ways to gamify the lobby experience, giving cinema audiences a wealth of new ways to engage with content from advertisers and studios.

“We are delighted to be the first cinema operator in the world to bring this exciting new technology to our customers,” said Vicha Poolvaraluk, CEO of Major Cineplex. “Hologram technology was once the realm of science fiction, but with CAPSULE, we will be able to make this a reality for our audiences and look forward to creating some truly unforgettable cinema experiences.”

Larry O’Reilly, CEO of ARHT Media, added: “Now more than ever we are seeing bricks and mortar cinemas needing to come up with new and innovative ways to attract audiences through their doors. We cannot wait to begin working with Major Cineplex to give their audiences amazing experiences that they just cannot get at home.”

CAPSULE will be showcased at CineAsia in Bangkok from Dec 5-8th as part of the Major Cineplex presentation. The first in-cinema unit will be installed at Paragon Cineplex, Siam Paragon, Bangkok.

CAPSULE is ARHT Media’s latest innovation, a revolutionary touchscreen 4K hologram display leveraging ARHT’s live HoloPresence™ capabilities to deliver memorable life-like interactive experiences that completely reimagine consumer engagement. The product was unveiled at CinemaCon Las Vegas in April 2022 and has already been used around the world for a wide range of events and experiences including an interactive Star Trek experience in partnership with Paramount+, and a unique partnerships which saw President Zelinsky of Ukraine beamed live from Kyiv as a hologram into major technology events across Europe. To find out more about CAPSULE visit

Media Gallery
Photo ARHT Media’s Capsule
Photo Larry OReilly - CEO ARHT Media
Photo Vicha Poolvaraluk, CEO of MAJOR CINEPLEX

About ARHT: ARHT is a pioneer in the live hologram industry and their HoloPresence™ technology offers a complete end-to-end solution for the Capture, Transmission and Display of live holograms for in-person, hybrid, and online events. They have a range of hologram display solutions to suit multiple use cases, including a premium online presentation solution, the Virtual Global Stage™, and the largest global Holographic Telepresence network of hologram Capture and Display locations, ensuring a presenter can beam into a meeting or event as a live hologram from virtually anywhere in the world. ARHT Directory page

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